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I visited friends in a small town in Maine and found a hidden gem I'd travel to again and again

Two images. Left: The author stands in front of an ocean shore. Right: An aerial view of Belfast with fall trees behind buildings and boats on the shore behind the bay
The author visited Belfast, Maine, and thinks it's a hidden gem destination.

Joey Hadden/Business Insider, halbergman/Getty Images

  • In July 2024, I visited Belfast, Maine, a town rich in maritime history and local businesses.
  • Belfast offers a stark contrast to busy urban life and is perfect for city escapes.
  • I think it's an underrated travel destination, and I know I'll be back.

If you're planning a New England road trip, don't sleep on Belfast, Maine.

When I visited the town in 2024 for the Fourth of July, I expected nothing more than a wholesome, long weekend with my friends to take a break from the hustle and bustle of my life in New York City.

I got all that — and more.

It was my first time in Maine, and this particular small town, which I'd never heard of before my friends moved there, surprised me with its history, local culture, and dramatic coastal views.

After my trip, I've decided that Belfast is a hidden gem for tourists, and I'll go back again for my big-city escapes.

Belfast is about 100 miles up the coast from Portland.
A map of the coast of Maine with an arrow pointing to Belfast

Google Maps

To reach the small town on Penobscot Bay, we flew from New York to Portland, and our friends picked us up from the airport for a two-hour drive up the coast.

The town is rooted in maritime history.
A bay full of boats at Front Street Shipyard on a cloudy, foggy day in Belfast, Maine

Joey Hadden/Business Insider

Belfast was incorporated as a town in the 1700s, but it started to prosper in the 19th century as a hub for maritime workers, the city's website says. For about 100 years, Belfast residents built wooden sailboats, operated steamships, and transported goods, from ice and apples to hay and fertilizer.

Then, in the 1980s, creatives flocked to the town, transforming it into an artists' oasis with galleries and warehouse studios.

Belfast maintains its 19th-century seaside feel.
An aerial view of Belfast with fall trees behind buildings and boats on the shore behind the bay

halbergman/Getty Images

The waterfront town has about 7,000 residents.

The architecture in Belfast combines traditional New England-style homes with old-world styles from the Italian and Greek Revival eras, the Boston Globe reported. This gave the town a European twist on the classic New England aesthetic.

My friends said Belfast gets tourists in the summer, but it didn't feel crowded. We never waited too long for a table at a restaurant, and I didn't see many large groups.

The town is filled with historic inns.
Adirondack chairs in backyard garden next to large victorian house in summer, Captain Nickels Inn, near Belfast, Maine, USA
Captain Nickels Inn just outside of Belfast, Maine.

Jon Lovette/Getty Images

I saw more historic inns than traditional hotels, which could be because tourists visit for unique accommodations.

The inns looked like gigantic mansions, and seeing them up close made me wish I'd booked just one night in a place like the Jeweled Turret Inn. The bed and breakfast, decorated with antiques, is a 19th-century Victorian landmark on the National Register of Historic Places.

There's also the Alden House Inn, a Greek Revival building dating back to 1840. I spotted its porch filled with guests on a weekend afternoon and longed to hang out there.

I stayed with friends. Their neighborhood was surprisingly walkable for a small town.
Left: four people walk on a sidewalk next to a harbor towards ships. Right: A concrete bridge over the bay with a hills side packed with tres at the end of it

Joey Hadden/Business Insider

Belfast is pedestrian-friendly, scoring 71 out of 100 on Walk Score.

From my friends' apartment, we reached hiking trails, the waterfront, and the downtown area — all on foot.

My friends also live steps away from a farmers market and the Belfast Armistice Bridge, which pedestrians use to cross the Passagassawakeag River.

We went hiking without having to hop in a car.
A shore of.a bay with rocks and trees on the left

Joey Hadden/Business Insider

My friends live less than 5 minutes from the Rail Trail that runs along the Passagassawakeag River.

I spent one day working remotely from Belfast, and we took a quick hike during my lunch break.

I was impressed by the hillside views and the landmasses in the distance, covered in rich green trees. It was an ideal place to refresh in the middle of a shift.

We also walked to the town's many small businesses and shopped for locally sourced food.
Left: A small boat standing up against a fence with a building behind it. Right: A meal on a plate made entirely of farmer's market ingredients

Joey Hadden/Business Insider

My friend told me one of the coolest things about Belfast is that there are so many local shops. There's no Walmart, Target, or Costco in town. The only brand-name stores I saw were Walgreens, CVS, and Dollar General.

The Press Herald reported that Maine towns are known for their small businesses. Belfast, in particular, has a plethora of locally owned retailers, from a general store and a DVD rental store to shops selling vintage dollhouses and handmade clothing and furniture.

We went to a farmers market selling local produce and foods during my trip, and my friends cooked up a feast.

We had a watermelon and feta salad, roasted duck, lobster mac and cheese, and potato salad with duck fat and herb-infused dressing: dill, parsley, and garlic scapes.

The ingredients tasted so fresh, as did the local pastries and bagels we got for breakfast.

We drove to some places, like Acadia National Park.
Two images of Acadia National Park. Left: the ocean flows into a narrow space between two large rocks. Right: Two people walk o a train towards the ocean

Joey Hadden/Business Insider

Acadia National Park is just a 90-minute drive from Belfast. We took a day trip there on a Saturday, and I was surprised to find it wasn't as crowded as most national parks I've visited on weekends.

The coastal park, surrounded by islands, looked majestic in the hazy weather. We hiked through forests to the rocky coastline, where we went tide-pooling and found a massive cave. It was even more picturesque than the trails in Belfast, and it helped me see how the state of Maine inspired my favorite American writer, Stephen King.

Belfast and the surrounding areas seemed extremely dog-friendly.
Left image: A man and a woman walk with a dog on a street with a bridge over a bay in the background. Right: Three friends and a dog stand on a rocky staircase with overcast skies

Joey Hadden/Business Insider

My friends in Maine have a super sweet, active dog named Zeus. He accompanied us on nearly every adventure during our trip, from restaurants to the Rail Trail to Acadia, one of the most dog-friendly national parks in the US, according to the NPS.

Having Zeus with us made the trip so much goofier and more fun. It wouldn't have been the same without him.

I could have stayed so much longer, and I'll definitely be back.
Two images. Left: Four friends take a selfie with one of them holding a lobster roll

Joey Hadden/Business Insider

Aside from being a unique town with so much to offer, Belfast would be an ideal destination for tourists looking to travel sustainably. Eco-travel experts have said that supporting local businesses and getting around without a car are responsible practices for the health of our planet.

During my next trip to Belfast, I'll spend more time browsing local shops, book a stay at a historic inn, and take more day trips to places like Portland. Plus, I'd love to see Acadia on a day with clear skies.

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I stayed in a Swiss village to save money while backpacking Europe for 2 weeks and found a hidden gem destination

The author standing in front of wine barrels in a gravel yard in Switzerland
A Business Insider reporter traveled to six European cities, and her favorite destination was a small town outside Zurich.

Joey Hadden/Business Insider

  • During a two-week backpacking trip in Europe, I booked an Airbnb in a small town in Switzerland.
  • Roggwil is a village filled with grassy fields, quiet neighborhoods, and mountain landscapes.
  • The town turned out to be a hidden gem and my favorite destination on the trip.

The last night of my two-week trip to Europe was the best one. But it didn't start that way.

Back in October 2022, I was staying in an Airbnb in Roggwil, a 1,910-acre village in the rolling hills of Switzerland that's about an hour west of Zurich by train. I chose this Airbnb rather than booking a hotel in the city to save some money.

A green map of Switzerland with red arrows pointing to Roggwil and Zurich
Roggwil is west of Zürich

Google Maps

I thought Roggwil was a quiet, modest village with friendly families and a stunning mountain backdrop. When I crossed paths with people, I noticed they smiled — something I'm not used to seeing too much, living in New York City — and little kids waved at me at the train station.

And though there isn't as much to do as there is in a city, the village has some restaurants, a library, a swimming pool, and a go-kart race track, according to its website. I didn't get time to visit these, but I still enjoyed staying in the area and thought it was a good base outside Zurich.

Homes in Roggwil, Switzerland.
Homes in Roggwil, Switzerland.

Joey Hadden/Business Insider

The area also appealed to me as a place that offered unique accommodation. Not only was my Airbnb cheaper than options in Zurich, but it was also much more interesting.

For $200 a night, I slept in a wine barrel converted into a tiny home on a garden property, steps from the train station. From the garden, I had a sparkling view of the night sky. I doubt that I would have found a similar stay in Zurich.

A cyclindrical tiny home next to another small building with two deck chairs in front of it, at night.
The author's Airbnb in Roggwil, Switzerland.

Joey Hadden/Business Insider

On my final night, I thought I'd enjoy a view of the night sky while cooking dinner on the fire pit provided by my Airbnb.

I planned to stop by the town's grocery store on the way home from Zurich and grill some sausages, or "wurst."

On my way back to Roggwil, my plan fell apart. I was three stops from the village when I searched Google and found that the store I was heading to had closed.

With no alternate plan, I ran off the train to find somewhere else to buy dinner. After scanning the internet, I found only one open store — a gas station that was a 25-minute walk away.

"Whatever they have, I'll be grateful for it," I thought.

The route led through some woods, and as the sun began to set, the path opened onto a wide-open field lined with houses beneath the mountains. I stopped in my tracks. The scene was so picturesque, and finding it by accident made me feel like I was in a fairy tale.

A sunlit field in Roggwil, Switzerland.
A sunlit field in Roggwil, Switzerland.

Joey Hadden/Business Insider

This was the most striking sight of my two-week adventure through four countries. I couldn't help thinking that if I hadn't booked that specific Airbnb, I never would have seen it.

About a mile later, I was thrilled to find that the gas station had a small grocery store inside selling sausages, hard rolls, and pickles — everything I needed for a fireside dinner.

As I cooked, ate, and looked up at the stars that I wouldn't have seen from the city, I reflected on my trip and decided that booking a stay in Roggwil was the best decision I'd made.

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