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I took my first in-person Peloton class. It felt like an exclusive event — which was the point.

Two women in a Peloton class
I took an in-person Peloton class with Jess King. I appreciated how intentional every detail was.

Joi-Marie McKenzie

  • I took my first Peloton cycling class ever — in person.
  • Led by Jess King, the 30-minute workout flew by and felt like a party.
  • Despite the popularity of its virtual classes, Peloton is finding other ways to grow its business.

Admittedly, I missed out on the pandemic-era Peloton hype.

Even though most of my friends couldn't fit the iconic exercise bikes into their cramped New York City apartments, they still enjoyed the perks of a membership.

They'd do audio-only classes and keep up with the brand's rising stars. By osmosis, I knew who Ally Love was, and that she was teaching a themed ride to celebrate her wedding.

Years later, Peloton has had to adjust to a changing market. It reopened its in-person classes in 2022, launched AI-powered coaching features, and recently announced the launch of commercial gym bikes and treadmills.

After a pandemic-era subscriber surge and subsequent slowdown in growth, Peloton worked to find new ways to compete with in-person gym offerings, while also dealing with direct at-home workout competitors like Echelon and Tonal.

Amanda Hill, Peloton's SVP of Global Content Strategy and Programming, told Business Insider that the brand plans to triple its in-person events in 2026, including collaborations with SXSW, F1, and the London Marathon.

"Human connection is an essential part of our magic formula," Hill said. "Stoking community fuels our strong membership retention."

So when I got an invite from Culturelle Probiotics to try an in-person cycling class with Jess King, their chief wellness ambassador, I was intrigued. Having never taken a Peloton class before, I was curious: Would the experience feel as dazzling to someone who hadn't developed an attachment to its instructors?

I was starstruck despite being unfamiliar with Peloton

Before the class, the group of journalists and wellness influencers received a brief tour of Peloton's facilities. It has the feel of a traditional gym and polished content operation — where small, in-person classes double as live broadcasts to its global subscriber base.

Located in the Hudson Yards neighborhood of Manhattan, the studio spanned two floors and was probably the most pristine gym I've ever been in.

Peloton stairs
The studio, opened in 2020 and reopened in 2022, looked spotless, thanks to some housekeeping rules.

Joi-Marie McKenzie

We glimpsed into one production room for the brand's virtual yoga class, a lone mat in front of loads of film equipment.

I could imagine the excitement of someone who took years of Peloton classes — to them, this would be the equivalent of a Hollywood tour.

Peloton yoga class studio
Behind-the-scenes of Peloton's yoga class.

Joi-Marie McKenzie

The class felt like a production, too. The lights were dimmed to a universally flattering purple, and a Peloton employee adjusted everyone's bikes and helped them lock their shoes to their pedals.

Before King, who's one of the brand's stand-out personalities, emerged, an announcer mentioned going on the "ride of our lives." I turned to the woman next to me, who blurted out exactly what I was thinking: "This is like Disney World."

Peloton bike in class
The bikes were sleek and easy to adjust to as a total beginner.

Joi-Marie McKenzie

While I'm personally used to a lot less fanfare in my fitness classes, the intentionality felt nice. This wasn't just another workout squeezed in between waking up and hustling to work. It was 30 minutes of intense cycling mixed with the brand's signature affirming energy.

Peloton fans who attend these classes typically register up to six weeks in advance. The ones visiting New York treat signing up similarly to getting rush tickets to Broadway, employing all the tricks to ensure they snag a spot to see their favorite Peloton stars.

It isn't a class: It's an event, after all.

The class flew by because it felt like a party

Never having taken a virtual class with King, who, before Peloton, was a professional dancer and even a finalist on "So You Think You Can Dance," I still felt like I was in the midst of a celebrity when she entered the stage in fully bedazzled cycling shoes.

Jess King teaching Peloton class
Jess King entering the class.

Joi-Marie McKenzie

King seamlessly walked us through how to adjust our bikes' resistance with the muscle memory of someone who's done this since 2014. She possessed the same charisma and discipline of a seasoned actor. King also emphasized letting go and having fun with her EDM soundtrack — a less common gym class instruction, in my experience.

The 30-minute class zoomed by. Even as a complete newbie, the gear was easy to use, and there was enough variety to keep the class neither too boring nor tediously challenging.

King's words of encouragement, delivered with the cadence of a fitness star, also helped everyone relax into the workout.

It was a well-oiled production, which, ironically, is what made it feel so organic and fun.

Peloton isn't building more studios anytime soon

Peloton store
Despite waitlists for its in-person classes, Peloton is not investing in more studios.

John Smith/VIEWpress

That being said, at this time, the brand isn't investing in building more studios outside its existing ones in New York and London.

I can understand the move. As someone who's attended my fair share of classes at both luxury gym franchises and mom-and-pops, many have fallen into the same trap: wanting to make more money through rapid expansion at the expense of gym-goers.

Eventually, this can lead to more squished and precarious circumstances. Three people sharing a strength training station. Rushing to snatch the last pair of dumbbells that work for you. Suddenly, you feel less like a member and more like a body to stuff into a studio.

Peloton exploded in popularity because of its personalities and how safe they made their fans feel during an otherwise unstable time in their lives. I appreciate Peloton holding on to that magic like a card to its chest — even when it's tempting to just be like every other fitness brand.

Read the original article on Business Insider
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I left NYC for Miami at 58. I retired early thanks to an unexpected saving.

Scott Scovel standing in front of a view of the Miami skyline.
Scovel loves Miami's sunny weather.

Courtesy of Scott Scovel

  • Scott Scovel moved to Miami in his 50s, hoping to benefit from lower taxes and cheaper living costs.
  • But those costs didn't make as much of a difference as he anticipated, especially after he retired.
  • The biggest benefit of Miami was unexpected — he bought a much cheaper home and retired early.

In 2021, at age 58, I followed one of the hottest relocation trends in the US: I moved from New York to Florida.

I'd accepted a new job in Miami that I intended to be my last, and wanted to see what it would be like to retire in Florida. I was drawn by Miami's warm winters, lower taxes, and supposedly cheaper living, but I also loved New York, so I was torn about where I'd have a better retirement.

Now that I'm here, I love Miami's glorious weather and cultural diversity, but I've only found modest benefits from Florida's lower taxes and living costs when compared to my life in New York.

Miami hasn't met all my expectations, but it surprised me in one very important way, and I'm glad I moved here.

Housing costs were dramatically cheaper in Miami, but they're on the rise

During my first few weeks in Miami, I was lured in by the bike rides I could take through lush parks and along glistening blue waters. In the neighborhood of Brickell, I could enjoy a pedestrian lifestyle similar to Manhattan's. By my sixth month, I was ready to commit to living here permanently, so I called a realtor.

Scovel is wearing a bike helmet and standing on a beach.
Scovel enjoyed riding his bike along Miami's waters.

Courtesy of Scott Scovel.

I bought a two-bedroom condo in cash for $727,500, using the money from the $1.65 million sale of my two-bedroom Manhattan condo in 2019. With no mortgage, my monthly expenses fell significantly. I suddenly realized I could afford to retire years earlier than I expected, relying on my savings, so I left full-time work in 2022 at age 60.

I was lucky because I took Manhattan money with me to Miami, after nearly 40 years of working in the financial services industry. For other Americans moving from lower-income areas, the "Miami dream" may not be as affordable. House prices in Florida aren't what they used to be: evidence shows Miami condos cost over twice as much as they did 10 years ago.

Lower taxes and living costs didn't make as much difference as I expected

When I received my first paycheck in Florida, I rejoiced because there's no personal state income tax here. New York State and City taxes cost me nearly $40,000 some years.

Now that I no longer have an income from a job, I'm not benefiting in the same way. Lower taxes initially drew me to Miami, but I hadn't properly considered that this factor would lose significance when my income fell in retirement.

I also assumed everything would be more expensive in NYC than Miami, but I've been struck by how comparable many costs are. I still buy clothes from online retailers and household goods from Amazon, meaning the prices don't fluctuate significantly based on where I am.

My weekly grocery bill is perhaps a little cheaper in Miami, but some things were unexpectedly cheaper in New York, most notably transportation, as the subway system beats having to own a car or pay for Ubers to get around parts of Miami.

Miami has great weather, but it can't beat New York's cultural abundance

I absolutely love the Florida weather. I grew up with four-month winters in Minnesota, and during my first year in Miami, I'd brag to friends up north that I now wear shorts 360 out of 365 days. I worried that the summer heat would get oppressive, but it actually hasn't been that bad. I wake up at dawn to exercise, avoid the midday sun, and reappear outdoors in the cooler evenings.

Scovel is wearing sunglasses and holding his white dog
Scovel was quickly drawn in by Miami's atmosphere.

Courtesy of Scott Scovel

I like that Miami has a diverse population and is a major hub for Latin American and Caribbean cultures. However, I sometimes miss the broader global culture in New York, where I could effortlessly eat great Thai food just blocks from home, take in an African art exhibit at the Met, or attend a European film festival. Miami can be proud of its restaurant and cultural scene, but almost no city can compare to New York's abundance.

I was shocked housing in Miami was so much cheaper than New York

Though I came to Miami expecting to make significant tax savings and benefit from lower day-to-day expenses, I've found that my retirement living costs are pretty similar to what they would've been in New York.

The biggest benefit, however, was unexpected. I was shocked to learn that Miami housing could be so much cheaper than New York. I bought a comparable condo for less than half the cost of my Manhattan home, which eliminated my need for a mortgage and enabled me to retire early. For that, I'm extremely grateful to Miami.

Scovel is walking through a Miami park, surrounded by tall, thin trees
Scovel is grateful that moving to Miami helped him to retire early

Courtesy of Scott Scovel

Retiring early means I'm young enough to fully enjoy my golden years. I bask in the Miami sunshine on walks and bike rides, travel extensively to other countries, and have time to pursue all sorts of hobbies, from improv classes to museum trips.

One of the most enduring myths about Florida's history is that European explorer Ponce de León came here in search of the fountain of youth in the 1500s. I'd like to think I've found my own fountain of youth by retiring early in Miami — something that means more to me than a lower tax rate.

Do you have a story to share about moving to Miami? Contact the editor, Charissa Cheong, at ccheong@businessinsider.com

Read the original article on Business Insider
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