• I took my first Peloton cycling class ever — in person.
• Led by Jess King, the 30-minute workout flew by and felt like a party.
• Despite the popularity of its virtual classes, Peloton is finding other ways to grow its business.

Admittedly, I missed out on the pandemic-era Peloton hype.

Even though most of my friends couldn't fit the iconic exercise bikes into their cramped New York City apartments, they still enjoyed the perks of a membership.

They'd do audio-only classes and keep up with the brand's rising stars. By osmosis, I knew who Ally Love was, and that she was teaching a themed ride to celebrate her wedding.

Years later, Peloton has had to adjust to a changing market. It reopened its in-person classes in 2022, launched AI-powered coaching features, and recently announced the launch of commercial gym bikes and treadmills.

After a pandemic-era subscriber surge and subsequent slowdown in growth, Peloton worked to find new ways to compete with in-person gym offerings, while also dealing with direct at-home workout competitors like Echelon and Tonal.

Amanda Hill, Peloton's SVP of Global Content Strategy and Programming, told Business Insider that the brand plans to triple its in-person events in 2026, including collaborations with SXSW, F1, and the London Marathon.

"Human connection is an essential part of our magic formula," Hill said. "Stoking community fuels our strong membership retention."

So when I got an invite from Culturelle Probiotics to try an in-person cycling class with Jess King, their chief wellness ambassador, I was intrigued. Having never taken a Peloton class before, I was curious: Would the experience feel as dazzling to someone who hadn't developed an attachment to its instructors?

I was starstruck despite being unfamiliar with Peloton

Before the class, the group of journalists and wellness influencers received a brief tour of Peloton's facilities. It has the feel of a traditional gym and polished content operation — where small, in-person classes double as live broadcasts to its global subscriber base.

Located in the Hudson Yards neighborhood of Manhattan, the studio spanned two floors and was probably the most pristine gym I've ever been in.

We glimpsed into one production room for the brand's virtual yoga class, a lone mat in front of loads of film equipment.

I could imagine the excitement of someone who took years of Peloton classes — to them, this would be the equivalent of a Hollywood tour.

The class felt like a production, too. The lights were dimmed to a universally flattering purple, and a Peloton employee adjusted everyone's bikes and helped them lock their shoes to their pedals.

Before King, who's one of the brand's stand-out personalities, emerged, an announcer mentioned going on the "ride of our lives." I turned to the woman next to me, who blurted out exactly what I was thinking: "This is like Disney World."

While I'm personally used to a lot less fanfare in my fitness classes, the intentionality felt nice. This wasn't just another workout squeezed in between waking up and hustling to work. It was 30 minutes of intense cycling mixed with the brand's signature affirming energy.

Peloton fans who attend these classes typically register up to six weeks in advance. The ones visiting New York treat signing up similarly to getting rush tickets to Broadway, employing all the tricks to ensure they snag a spot to see their favorite Peloton stars.

It isn't a class: It's an event, after all.

The class flew by because it felt like a party

Never having taken a virtual class with King, who, before Peloton, was a professional dancer and even a finalist on "So You Think You Can Dance," I still felt like I was in the midst of a celebrity when she entered the stage in fully bedazzled cycling shoes.

King seamlessly walked us through how to adjust our bikes' resistance with the muscle memory of someone who's done this since 2014. She possessed the same charisma and discipline of a seasoned actor. King also emphasized letting go and having fun with her EDM soundtrack — a less common gym class instruction, in my experience.

The 30-minute class zoomed by. Even as a complete newbie, the gear was easy to use, and there was enough variety to keep the class neither too boring nor tediously challenging.

King's words of encouragement, delivered with the cadence of a fitness star, also helped everyone relax into the workout.

It was a well-oiled production, which, ironically, is what made it feel so organic and fun.

Peloton isn't building more studios anytime soon

That being said, at this time, the brand isn't investing in building more studios outside its existing ones in New York and London.

I can understand the move. As someone who's attended my fair share of classes at both luxury gym franchises and mom-and-pops, many have fallen into the same trap: wanting to make more money through rapid expansion at the expense of gym-goers.

Eventually, this can lead to more squished and precarious circumstances. Three people sharing a strength training station. Rushing to snatch the last pair of dumbbells that work for you. Suddenly, you feel less like a member and more like a body to stuff into a studio.

Peloton exploded in popularity because of its personalities and how safe they made their fans feel during an otherwise unstable time in their lives. I appreciate Peloton holding on to that magic like a card to its chest — even when it's tempting to just be like every other fitness brand.

• Winston Hall works out seven days a week and spends up to five hours a day outside on his bike.
• The 77-year-old has been super-fit since he was drafted into the US Army during the Vietnam War.
• He wants other seniors to follow his lead by gradually increasing their movement.

This interview is based on a conversation with Rena Clare, 67, a retired professional photographer from Omaha, Nebraska. It has been edited for length and clarity.

I wasn't particularly sporty in high school. Golf was just about it. The whole idea of fitness or having a healthy lifestyle wasn't much of a concept.

Then, in 1969, I was drafted into the US Army, assigned to the First Cavalry Division, and completed basic training before being deployed to Vietnam.

I enjoyed running

In basic training, you had to run three miles before breakfast. Then, during the day, you were always on your feet.

I found that I really enjoyed running and looked forward to doing it. It made me feel more energetic. But I hadn't really connected the dots when it came to food. I ate a standard American diet, including red meat and potatoes.

After three years in the military, I returned to my college studies before becoming a full-time professional photographer. My workplace was nine miles from home, and I'd usually cycle there. I found it fun.

Meanwhile, my father was having severe health issues, and I didn't want to go through the same thing. I started thinking more about the role of diet and stopped having meat altogether.

Still, midway through my career in the late 80s, I realized I was getting out of shape. My job took me around the world, and I stayed in hotels where it was hard to choose what to eat.

I became more focused through exercise

I knew I felt better and more focused after exercising, so I'd use the hotel gym. If it didn't have one and I couldn't get outside, I'd run around the parking garage.

It could be 8 p.m. or later, and the security guards would stop me and ask what I was doing.

Movement became a regular part of my life. I ran or biked as much as I could to expend any pent-up energy. After a while, I started doing more endurance cycling and running in biathlons.

One of the best things I've done is go on bikepacking trips. They're exhilarating, like an adventure. I have a small, lightweight tent which I keep in a pannier. It compacts nicely until you set up camp for the night.

I have a household gym

Last summer, I went to Colorado and would ride from the campground every day to visit new places. I also bicycle a lot in my home state of Nebraska, as well as Minnesota, Iowa, and Kansas.

Back home, I have a gym on the lower level of my house, where I work out seven days a week. Also, when the weather is good, I can spend up to five hours outside on my bike, particularly along gravel trails on disused railway tracks.

I weight train three days a week before moving to the treadmill or stationary bike. On the other four days, I do isometric-type exercises and core work.

I adopted a whole-food, plant-based diet — part vegetarian, part vegan — and enjoy cooking for my wife, Sharon, and me. Typically, I'll have two meals a day.

Breakfast is usually between 10 and 11 a.m., consisting of oatmeal with chia and hemp seeds, soy milk, and fresh fruit.

Society can ignore people my age

I don't snack in the afternoon. Then, around 5:30 p.m., I'll either prepare a salad with beans for protein or a dish like rice and beans. I like to finish eating at least three hours before going to bed.

Recently, I was thrilled to learn that Senior Planet, an AARP initiative, appointed me as one of its 2026 Sponsored Athletes, working to redefine what it means to stay active in later life.

Society has somehow bought into the idea that, once we reach retirement, we're irrelevant, disappear, and no longer contribute.

And many people my age let themselves go, thinking it's the beginning of a decline.

Firstly, I don't believe that's true, and it's a great opportunity to make the most of the time you have on your hands. Secondly, I want to inspire and motivate older people to get out and about and find adventures.

You don't have to start big. It's good to increase your movement gradually. Please believe me when I say it's never too late to get healthy — and feel more alive — through diet and exercise.