Iceland’s swimming pools and hot tubs serve as hubs of social life, a cultural distinction recently honored by UNESCO. Some Icelanders aren’t so thrilled.

Helgi Hjorleifsson, a firefighter, is a leader in a national experiment to steer rivers of lava away from important sites. Some called it crazy, but it worked.

Can a company trademark the name of a country? In the case of Iceland, the British grocery store, the answer is no.