Streamer N3on used to pay clippers to post bad PR about him to help grow his audience.
John Sciulli/Getty Images for Global Gaming League
Livestreamer N3on pays an army of "clippers" to post snippets of his content on social media.
Clipping is one of his top expenses: He paid out over $1.4 million in a recent five-week period.
The clipping economy can expand a streamer's audience and also incentivize inflammatory content.
You may have never tuned into N3on's livestream. Thanks to "clipping," he might have popped up in your social feeds anyway.
The top-10 Kick streamer, 21, belongs to a group of livestreamers who have gained mainstream attention in recent months thanks to clipping, where people are paid to post grabby moments from longer videos or podcasts on social media platforms like TikTok, YouTube, and Instagram.
An hourslong stream might only get 40,000 live viewers, but a successful clip can fetch millions of views, helping a streamer land partnerships with brands and celebrities.
Streamers like N3on have helped create an elite class of professional clippers who command high prices. Clipping is one of N3on's largest expenses. In a recent five-week period, he paid out over $1.4 million to 303 clippers, according to a document his team shared. In any given month, he estimated that he's paying at least one clipper upward of $100,000.
"I feel like my life is clipping now," he said.
N3on, whose real name is Mikyle Rafiq, said he has a network of around 1,000 clippers. About half belong to a group he and fellow streamer Adin Ross built. The rest are paid by Kick.
Other top creators also have clippers who post on their behalf. YouTuber MrBeast has his own clipping platform, Vyro, that helps promote his content.
Rates for clippers can vary depending on factors such as a streamer's level of fame. Rafiq pays clippers on the higher end of the market for a big Kick streamer — $40 per 100,000 views, or $50 if he especially wants to incentivize them.
Clipping has its defenders and critics
Clipping can help a creator reach a wider audience that might not be watching their livestream or podcast — and get them into the center of internet discourse.
On the other hand, the clipping economy can incentivize creators to create inflammatory moments and stretch the truth.
"A lot of it is staged," said Mustafa Aijaz, VP at SoaR Gaming, a digital entertainment company and creative agency. "Audiences will call it out as clip farming. But people will still watch it."
Rafiq, who's been trying to reform his negative public image, said he used to do "crazy stuff" and even paid clippers to post bad PR about him to keep his name relevant.
He said sometimes eye-catching clips can come from subpar streams.
One of his most-viewed clips came from a stream he and former rapper Iggy Azalea did from a yacht that ran into technical problems and was barely seen.
"The clippers made it seem like it was this insane, crazy stream," Rafiq said. "No one actually watched the stream. They just saw the clips, and they're like, 'Wow, N3on and Iggy had a great time on this yacht.'"
Jimmy Donaldson, a.k.a. MrBeast, is best known for high-production spectacles like "Beast Games."
Emma McIntyre/Getty Images for Prime Video
MrBeast's next growth act may come from AI-produced videos.
Jimmy Donaldson's company is looking for someone to lead a production team with AI at the foundation.
MrBeast has been expanding his company while looking for ways to save.
YouTube's biggest star, MrBeast, is looking for a leader to help his company create "AI-native" productions.
A job posting says that Beast Industries wants to build a new production capability in which AI is "not a tool but the foundation."
It calls for someone who can help define "what AI-native entertainment looks like, develop original formats, and build systems that enable content to be conceived, produced, and scaled with AI at the core."
MrBeast, whose real name is Jimmy Donaldson, wouldn't be the first creator to delve into AI. Fellow superstar creator Steven Bartlett has been making fully AI-animated shows since last year.
Still, as YouTube's top creator with 479 million subscribers, Donaldson's moves in the space will be closely watched by the entertainment community.
Many production studios are adopting AI across production, marketing, and visual effects, and startups are raising millions on the promise of helping legacy Hollywood transition to the AI era.
So far, entirely AI productions are largely the realm of animation, podcasts, and short-form video.
In the micro drama space, apps including TikTok's Pine Drama and Vigloo have character-driven dramas generated by AI. These AI dramas account for 10% of Vigloo's library, a spokesperson said. The Beijing-based startup StoReel recently raised $34 million to make AI micro dramas.
AI-driven productions would solve some problems for Donaldson.
He is famous for his viral, high-budget challenge and giveaway videos, though the company has been tightening up spending. One of the job's listed expectations is to use automation to make more content, faster.
Making AI-driven videos also directly addresses the risk any creator faces when they build a company that relies on their time and persona. As Donaldson expands his company to consumer products and services, it limits his bandwidth to star in his own videos. He recently hired former NBCU unscripted executive Corie Henson to head his studio division and is looking to broaden the company's video franchises. He said this week his company now has 750 employees.
Donaldson himself has shared concerns about AI's risk to his industry.
After OpenAI released Sora 2 last fall, Donaldson mused on X about what AI's advancement will mean for creators, adding, "Scary times."
He also released — and then removed — a tool that used AI to generate video thumbnails last year, after receiving backlash from creators.
AI has turned a corner in Hollywood as major studios increasingly adopt it to gain efficiencies in production, marketing, and visual effects.
Elsewhere, AI startups have been raising millions of dollars from venture capital firms on the promise of changing the legacy Hollywood film and TV business.
The tools they are building are being used across the production cycle. Some, like Moonvalley, are enhancing special effects. Others are promising to help with marketing, content distribution, and content discovery.
It's a challenging time for Hollywood. Budgets generally aren't what they used to be, and studios know they need to do what they can to make projects faster and cheaper. Enter AI.
Netflix and Amazon have talked about how they're using AI to pull off elaborate special effects and improve the viewing experience. Lionsgate is partnering with startup Runway to train an AI model on its library. Others in Hollywood are using AI but not talking about it.
At the same time, many are worried about tech giants using AI to appropriate their IP. Studios have taken issue with OpenAI's Sora generating videos that encroach on their copyrighted characters. Disney and Universal sued Midjourney, accusing it of using tech to rip off Star Wars, Minions, and more.
Studios must also be sensitive to talent's fears of being supplanted by AI as well as audiences' attitudes. A YouGov survey in early October found viewers were mixed on the use of AI. People were most accepting of AI being used to translate subtitles into other languages (64% for), but least accepting of the idea of AI characters replacing human actors (65% against).
How are AI founders pitching investors and Hollywood insiders on their vision of the future?
Business Insider has interviewed the founders of startups behind tools to disrupt traditional TV and filmmaking. They shared the pitch decks they used to raise capital.
Read 9 pitch decks AI startups used to raise millions to disrupt Hollywood:
The latest example is Tommy Harper, a prolific film producer whose credits include "Star Wars" and "Top Gun: Maverick."
Harper is going small for his next act. He's launching VeYou, an app for the made-for-mobile soaps that originated in Asia and have taken off among women viewers.
Harper raised an undisclosed amount of seed funding for VeYou from lead investor S32, a venture firm led by Google Ventures founder Bill Maris, whose other investments have included 23andMe, Impossible Foods, and Nest.
Harper wants to make VeYou the 'HBO' of micro dramas
Micro dramas — also called verticals and mini dramas — are known for being low-budget productions with wild plotlines.
Newer entrants like Harper are trying to evolve the format, using AI-driven special effects to lend a cinematic feel.
VeYou plans to offer action, romance, and drama titles, both licensed and originals made by Harper's own studio, Tiny Verticals. The first original will be "Love Under Fire," an action romance starring vertical drama star Kasey Esser, who wrote the series alongside Harper.
"We're going to ramp up the quality level and the storytelling," Harper said. "We're going to be your HBO in the space."
VeYou has secured distribution on Google TV and Google Play, with distribution on Apple's iOS to follow. It'll also use marketing channels like TikTok and Meta's platforms to attract audiences.
VeYou is adopting the low-cost, viewer-pay model common in the vertical space. The series will cost $100,000 to $250,000 to make. Harper said licensed series will cost viewers $4.99 apiece and originals will be $10.99. Other payment options and advertising will follow.
How VeYou plans to compete
Harper is aware of the challenges facing micro dramas. They cost a fraction of a traditional feature-length movie, but often lose money because of the high cost of marketing. VeYou is a startup without massive financial backing.
"I'm competing with the big Chinese companies that are throwing tons of money at this, so we have to be very, very strategic, and we have to make things that are good quality," he said.
Harper plans to work with people with large social followings to help market VeYou. He's also in talks with brands to fund verticals and help market them in exchange for product placement.
Other Hollywood players have delved into micro dramas, which streaming consulting firm Owl & Co. estimates generated $1.4 billion in the US in 2025. Fox Entertainment invested in Holywater, a Ukrainian company behind the micro drama app My Drama, while Disney gave micro drama app DramaBox a spot in its accelerator program.
Harper sees micro dramas as a chance for more Hollywood jobs
Harper said he was excited about verticals' ability to test concepts that could turn into TV shows or films, while helping employ talent as traditional Hollywood work becomes scarcer.
"It is extremely hard for young talent to get involved in TV and film right now," he said. "And this is a place for them to do it."
Harper knows some in Hollywood look down on micro dramas. He said he got similar reactions when he started working in TV. He believes attitudes will change as new players get involved.
"I had people call me going, 'I don't understand why you're doing television. You know, you do big movies,'" he recalled. "I know we have to make better stories on this platform. That's what we're going to do."
Here are select slides from the pitch deck Harper used to raise his seed round, shared exclusively with Business Insider:
VeYou wants to elevate the micro drama format.
VeYou
Its pitch deck lays out the opportunity.
VeYou
VeYou says micro dramas are poised to become a $26 billion industry globally by 2030.
VeYou says micro dramas have an image problem.
VeYou
The slide reads:
The format works, but the stories don't fit the culture.
Dramatic storytelling drives compulsive spending — but 57% of viewers say there's too much violence.
The content carries a real stigma and social sharing is low because of that.
VeYou wants to expand the format's appeal.
VeYou
Founder Tommy Harper has had a successful career in Hollywood.
VeYou
The slide calls Harper one of Hollywood's highest-grossing producers, with films that have made more than $4 billion at the global box office and include some of the industry's biggest franchises.
VeYou plans to use AI to improve its series.
VeYou
This slide lays out the VeYou formula:
Premium content at scale: Made for a global audience with our network of production partners. Licensed series, dedicated studio & producer partners, and originals with AI-assisted production
Discovery: Free episodes get fans invested Existing fan communities, talent & social media, Google TV + app store feature + distribution deals
Watch & binge: Episodic: Unlock · Share
AI learns: Scene analytics inform marketing, UX & greenlight decisions
Franchise IP: Expansion for breakout properties — films, TV & books
X has had a tempestuous relationship with advertisers since Elon Musk bought the company in 2022.
Josh Edelson/Getty Images
A court dismissed a lawsuit by Elon Musk's X that had accused advertisers of illegally boycotting the platform.
The Texas federal judge cited a lack of jurisdiction and X's failure to state a claim.
The defendants included Mars, Lego, and Nestlé.
A court tossed out a lawsuit filed by Elon Musk's X that accused big advertisers like Mars, Lego, and Nestlé of illegally boycotting the platform.
A US District Court judge in Texas dismissed the case, citing a lack of jurisdiction and X's failure to state an antitrust claim.
X sued several major brands in August 2024, alleging their participation in an ad industry initiative called the Global Alliance for Responsible Media, GARM, was tantamount to a conspiracy to "collectively withhold billions of dollars in advertising" from X after Musk's takeover of the company, then known as Twitter. It later added other brands to the suit.
X claimed the alleged boycott made it less competitive than other platforms in winning advertisers and user engagement.
Other plaintiffs named in the suit were the World Federation of Advertisers, CVS Health, Ørsted, Twitch, Abbott Laboratories, Colgate-Palmolive, Pinterest, Tyson, and Shell.
WFA shut down GARM, its initiative, after the suit was filed, citing limited resources.
The suit was partly spurred by an investigation by the chairman of the House Judiciary Committee, Jim Jordan, into whether advertisers were illegally banding together to demonetize conservative platforms and voices in violation of antitrust law.
The plaintiffs fought back, calling the lawsuit "an attempt to use the courthouse to win back the business X lost in the free market when it disrupted its own business and alienated many of its customers."
X's relationship with advertisers has been fraught since Musk bought the platform in 2022. Advertisers left en masse as X loosened moderation and account-verification rules and reinstated the banned accounts of some provocative figures.
EMARKETER, Business Insider's sister company, estimated its revenue would reach $2.2 billion in 2026, below its pre-acquisition level of $4.5 billion.
X has tried to win back advertisers by underscoring its commitment to brand safety and promoting its use of block lists that let advertisers avoid showing up around certain topics.
X did not immediately respond to a request for comment from Business Insider.
Caleb Hammer says he doesn't see Americans' overspending woes going away anytime soon.
Caleb Hammer via YouTube
YouTuber Caleb Hammer drags people for their poor financial decisions on his show "Financial Audit."
He revealed the one mistake he sees people make the most — and why it's not entirely their fault.
He also shared what he splurges on, having paid down his own debt.
YouTuber Caleb Hammer has built a career digging into people's poor money decisions on his show, "Financial Audit."
He says there's one mistake he sees most consistently.
"It's the cars," he said during a wide-ranging interview with Business Insider. "People are obsessed with getting whatever big truck or SUV that has the new year on it. And they say it's the safety features, because, you know, we were making cars one year ago that were just killing everyone. So you've got to get the 2027 Ford F-150 Turbo edition."
Hammer, who also sells a budgeting app, Dollarwise, and financial education courses, conceded that it's not entirely people's fault that they fall into the car trap.
"You need to have a car to have a job, and you need to have a job to have a car," he said. "We have that endless loop because we have horrible public infrastructure in this country. We built everything around the car. So people are stuck in that loop."
Still, he said, people will also try to justify spending beyond their means on their "dream car."
"It doesn't make sense," he continued.
Hammer, 31, speaks from experience. He once racked up $120,000 in debt by paying for college, a car, and some impulse buys. He taught himself about money management, which inspired him to start his show.
Now, he has a mortgage and a modest amount of debt, and has shifted his priorities. He spends on the occasional dinner out, his dogs, and hiring good people for his company.
"I still love McDonald's," he said. "I try not to get it, and my girlfriend doesn't want me to because it's bad for me. But at least I can afford it."
Hammer said he doesn't see the financial situation of everyday Americans improving anytime soon, especially with the rise of buy-now-pay-later services.
"With Klarna being baked into everything and Afterpay, unfortunately, I have a feeling the show's going to be going till I'm done," he said.
Mark Rober is among several top YouTube creators who have found a new home on Netflix.
: Noam Galai/NBC via Getty Images
Netflix's co-CEO said the streamer boosted YouTuber Mark Rober's product sales.
Ted Sarandos said that Netflix's podcast and creator content push is showing promise.
He said the model for talk shows has changed with the decline of large broadcast TV audiences.
Netflix co-CEO Ted Sarandos says the streamer's push into podcasting and YouTube-born content is bearing fruit.
Sarandos specifically called out science educator Mark Rober's show as an early success. He stressed that Netflix was both allowing the YouTube star to reach a larger audience and also sell more of his science kits.
"What he saw was a big increase in his consumer product sales after this first week on Netflix, even though he reaches an enormous audience around the world," Sarandos said in a new interview with POLITICO, which, like Business Insider, is part of the Axel Springer Global Reporters Network.
On "Mark Rober's CrunchLabs," which launched in November, the former NASA engineer stages science experiments and competitions in his backyard.
Sarandos said he was also bullish on Netflix's Pete Davidson interview show, as well as its official behind-the-scenes podcasts about popular shows like "Bridgerton."
"I think a video podcast is just the evolution of talk shows," Sarandos said.
YouTube, already the top US streaming TV service, has solidified its position as the No. 1 destination for podcasts. Netflix has been looking to challenge YouTube by luring some of its star creators like Rober and preschool educator Ms. Rachel. Netflix also rolled out a slate of video podcasts early this year, including Bill Simmons' show, Charlamagne Tha God's "The Breakfast Club," and Barstool Sports fare.
Some creator reps have wondered whether Netflix can turn its viewers into habitual consumers of video podcasts, and whether leaving YouTube will cost creators in audience and revenue. Netflix has sought video exclusivity with many of its podcast deals, while some YouTube creators' deals, like Rober's and Ms. Rachel's, have been nonexclusive.
Sarandos said Netflix was seeing "promising numbers" from its podcasts, which focus on subjects like comedy, sports, and true crime, areas that already do well on the platform. He didn't share specific figures.
As broadcast TV audiences have shrunk, viewership for traditional talk shows has declined, and Sarandos acknowledged the difficulty of porting the format to streaming services. Netflix has had some growing pains with talk shows, which often haven't drawn huge audiences.
"We have tried to and failed at many talk shows over the years," Sarandos said. "Much smaller audiences tune into multiple shows in the form of a podcast every day. It's a deeper relationship than it is a broad one. So, instead of trying to make one show for the world, you might have to make hundreds or thousands of shows for the whole world."
Braden Peters, who goes by Clavicular, makes big money on Kick even as mainstream brands stay away.
The Adam Friedland Show via YouTube
Looksmaxxer Clavicular and other controversial personalities have drawn attention to the livestreaming service Kick.
Clavicular says he's made more than $100,000 in a month on Kick, known for light moderation and big payouts.
Kick says it believes in freedom with limits and has increased its moderation "tenfold."
The livestreamer Clavicular — who was once filmed running into someone with his Cybertruck — is the kind of provocative creator most major brands won't touch.
That hasn't stopped him from making serious money.
The 20-year-old says he's pulled in more than $100,000 a month on Kick, his primary streaming platform, where he's known for "looksmaxxing," or going to extreme measures to maximize attractiveness.
Clavicular, whose real name is Braden Peters, isn't alone. Kick has become a haven for some creators who are fed up with — or have been banned from — other platforms, particularly Amazon-owned Twitch.
Kick's payouts are a crucial revenue source for these creators, unlike the brand deals that serve as the backbone of the broader creator economy. A 2025 survey found that brands fund nearly three-quarters of creators' revenue, making Kick a lifeline for those considered "unsafe" by mainstream brands.
Australia-based Kick, founded in 2022 by the owners of the crypto gambling site Stake.com, features lighter content moderation than some rivals and a generous pay structure: a 95/5 subscription revenue split, compared to rival Twitch's default 50/50 split. Kick says it may permit some violence depending on the context, for example, while Twitch says it has a "zero-tolerance" policy.
Kick also makes direct payments to creators based on their viewership. The platform said it made $182 million in these payments between August 2023 and the end of February.
Its audience is growing fast, too: Kick nearly doubled its share of hours watched to 12.4%, or 4.5 billion hours in 2025, according to a Stream Hatchet report. That made it the third-largest live-streaming platform by share of hours watched, behind Twitch at 52% and YouTube Gaming at 24%.
Kick says it believes in freedom within limits. The platform, which is trying to smooth the way for ad deals, told Business Insider that it's increased its human moderation team "tenfold" since 2022 and that it responds quickly to creators in its live support chat. (Kick briefly suspended Clavicular in December 2025, after the video in which he ran into someone. Police investigated the scene and didn't file charges.)
Adin Ross and N3on, center, known for their inflammatory comments, found popularity on Kick.
Allen Berezovsky/Getty Images
Kick has also begun signing more brand-safe gamers and organizing events for creators, sponsoring a Formula 1 team last year.
"Kick has started to legitimize itself," said Mustafa Aijaz, VP at online gaming organization SoaR Gaming, which has multiple players using the platform alongside Twitch.
The manosphere is thriving on Kick
Clavicular wasn't always on Kick.
He started his rise to online fame by posting on Looksmax.org, a forum where people rate each other and ask for advice on improving their appearance before going out. He now runs a paid online academy that provides looksmaxxing advice and guides to picking up women, which he refers to as "targets" and "slayables," Rolling Stone reported.
Clavicular, who has said he eschews politics, has gotten attention for associating with the likes of far-right influencer Nick Fuentes and self-described misogynist influencer Andrew Tate, and for being filmed partying to the Ye song "Heil Hitler." Clavicular shrugged off the incident, calling it "just a song."
Mariel Barnes, a University of Wisconsin-Madison professor, describes Clavicular as part of the manosphere, a loose collection of media outlets and influencers she characterizes as advocating anti-feminist ideology. Manosphere influencers have found fertile ground on Kick, where the top 10 streamers are usually men, typical of other livestreaming platforms.
Barnes said they often get their start through broadly palatable causes, like self-improvement or fathers' rights, before turning to darker fare like overt misogyny.
Clavicular's behavior and views have made him a wider symbol of the plight of young men. California Gov. Gavin Newsom talked about him in a late February interview and bemoaned that "these are the guys raising our kids."
Clavicular reposted it, replying, "The brand is strong."
From gaming and self-improvement to extreme politics
Some other boundary-pushing livestreamers on Kick started in gaming before shifting into politics and pop culture, widening their audience and impact. Many of the more popular streamers fall on the right end of the political spectrum; others are harder to pin down politically.
These streamers' chats become the wellspring of communities that often attract impressionable kids, said Ryan Morrison, the CEO of esports-focused Evolved Talent Agency, who did Canadian streamer xQc's deal with Kick.
Some of the discourse on Kick can be toxic and attracts "people who are lonely and helpless," Morrison said.
Overall, Kick hosts more than 500,000 creators, who can stream and post clips. Scroll through the app, and you might find people playing casual games like Pokémon next to a video of someone playing slots.
You'll also likely come across videos from Adin Ross, 25, who ranks as Kick's second-most popular streamer, according to Stream Charts. He has said his deal with Kick pays him five figures per hour he streams. He rose to fame by streaming NBA 2K and GTA V before moving into long, unfiltered interviews with celebrities like LeBron James and Logan Paul.
In 2024, he gave then-candidate Donald Trump a Cybertruck and tried to grow his support among young men. Ross buddied up with Tate and has streamed with Fuentes.
Ross was banned by Twitch in 2023 for not deleting multiple racist and antisemitic comments in his chat. Ross has said he takes accountability for the behavior of his fans. He also apologized after a clip of him making what appeared to be a Nazi salute circulated on X.
Harrison (HStikkytokky) Sullivan has built a image around insulting women.
George Wood/Getty Images
Another prominent Kick streamer is Harrison Sullivan, or HSTikkytokky, a 24-year-old British influencer who started with a focus on health and fitness and has since built his brand around flirting with and insulting women.
Sullivan, who has been suspended from Kick multiple times, including for using homophobic slurs and showing sexually explicit content, now has 242,000 followers on the platform, where he often streams about gambling and women.
His views are sometimes hard to follow. For example, in one video, he denied being homophobic and racist in response to an earlier video where he maintained he was homophobic as well as antisemitic. He recently gained wider exposure as a subject of the new Netflix doc, "Louis Theroux: Inside the Manosphere."
Then there's N3on, 21, whose real name is Rangesh Mutama. He started streaming as a teen gamer and has since shifted to real-life streaming marked by outlandish and inflammatory stunts — like faking his own death. He has nearly 500,000 followers on Kick, where he's also faced at least one suspension.
He's gotten some mainstream attention by hanging out with the ex-rapper Iggy Azalea, creating content with other rappers, and going on "The Breakfast Club," where he was called out for people leaving racist comments in his chat. N3on responded that the chat wasn't representative of his community, and he said he was evolving from a person who used to say whatever he wanted.
Kick isn't alone in platforming controversial streamers who have been barred from other sites. Ross also streams on YouTube. Kicked off mainstream platforms, Fuentes streams to nearly 700,000 followers on Rumble.
Steven Bonnell, who goes by Destiny, built a following for his debate-heavy streams.
Jubilee via YouTube
Streamers span the political spectrum
Kick is home to provocative streamers of many political and ideological persuasions.
Steven Bonnell, aka Destiny, is a political creator who built a following with his debate-focused streams. The 37-year-old advocates for some liberal policies, but isn't easily pigeonholed politically. He said he was suspended from Twitch in 2018 after using homophobic and racist language, then permanently banned in 2022. He's also streamed a generally friendly discussion with Fuentes. Today, Destiny streams to 133,000 followers on Kick.
There's also prominent streamer xQc, whose real name is Félix Lengyel. XQc, 30, gained online celebrity as a pro Overwatch player before getting an up to $100 million payday from Kick in one of the platform's biggest deals.
While not overtly political, he's called people who voted for Trump a slur for the developmentally disabled. Early in his career, he made a widely criticized homophobic remark, for which he apologized. Years later, he expressed disapproval of homophobic remarks by fans in another online personality's stream. Morrison, xQc's manager, said he is "loud and crazy" but added that he has "not a sliver" in common with the alt-right.
Félix Lengyel, aka xQc, is one of Kick's highest-paid streamers.
Robin L Marshall/Getty Images
Whatever the politics or nature of their controversies, a common thread among many top Kick streamers is behavior that pushes the boundaries of social acceptance.
"Kick is like the Wild West of streaming," said Eric Harper, CEO of esports firm GG Talent Group. "Some of the biggest names on the platform have been ostracized from the rest of the gaming community because of hateful views, hateful actions. The TLDR is, there's a huge brand risk, which is why a lot of streamers don't stream there."
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