• TikTok advertising executive Khartoon Weiss is leaving the company.
• Weiss, who spent almost six years at TikTok, oversaw its North America ads business for the past year.
• Weiss is one of several advertising and marketing execs to leave TikTok this year.

TikTok's advertising team is undergoing another big shake-up.

Khartoon Weiss, the lead exec for TikTok's North American ads business, is exiting the company, four people familiar with the matter told Business Insider.

Weiss, who pitched TikTok's suite of ad products to marketers onstage at its NewFronts event last month, joined the company almost six years ago from Spotify. She oversaw TikTok's global agency and accounts teams before being promoted to lead the North America division of the global business solutions team in March 2025, following the departure of advertising head Blake Chandlee.

Digiday first reported on Weiss' exit.

Weiss' exit is the latest in a string of advertising and marketing team departures at TikTok.

Zuber Mohammed, TikTok's global head of consumer marketing, left the company in March. Sofia Hernandez, the global head of business marketing and commercial partnerships, and Rema Vasan, who headed up business marketing in North America, left the company last quarter.

Other teams at TikTok have also seen leadership changes this year, including the company's content division, which lost its global head of creators, Kim Farrell, in January.

Some of the executive exits have shifted control of North America teams to leaders from Singapore or China. When Chandlee left last year, oversight of the sales team, known as global business solutions, moved to Singapore-based executive Will Liu, for example.

TikTok's US team restructured in January while forming a new joint venture to transfer certain work, like US user data management, to a separate group that includes Oracle and investment firms MGX and Silver Lake. Its advertising and marketing teams remain under the control of parent company ByteDance.

As part of the structural change, Adam Presser, a trust and safety executive, became CEO of the US joint venture. Presser appeared alongside Weiss at TikTok's March NewFronts presentation to assure advertisers that the company's ads experience would not be disrupted amid internal changes.

• "Clipping" marketing, a practice where creators get paid to repost video clips, is taking off.
• Top-tier clipping creators can now earn thousands of dollars a month, with guaranteed pay.
• Clipping has gained popularity among podcasters, Kick streamers, and YouTubers like MrBeast.

There's a new class of creators moving from side hustlers to in-demand pros.

Dubbed "clippers," these creators are paid to post snippets of podcasts, livestreams, movies, or songs on TikTok and other social apps, creating the impression that they're trendy.

Even if you haven't heard of "clipping," you've likely seen this emerging social-media strategy in the wild.

YouTubers, podcasters, and Kick streamers are early adopters of the tactic, which is performance-based and usually only pays out if a video gets significant views.

The clipping community is filled with side hustlers who are happy to earn $200 from a viral video. However, as the category has matured and attracted larger budgets, a new professional class of high-performing clippers has emerged. These clipping all-stars can still get performance-based pay, but they're also being offered guaranteed retainers of $500 to $1,500 a month to ensure they get to work, according to one "elite clipper" application viewed by Business Insider.

"An elite clipper is someone who runs hundreds of pages, and across those hundreds of pages, multiple have millions of followers or a minimum 100,000 followers," said Evan Stanfield, cofounder of the clip-marketing agency Clipping Culture. "If we're paying a monthly retainer, we can ask them to post 20 or 30 times a month, instead of whenever they feel like it."

These "top 1% of clippers" can earn five figures a month, Stanfield said.

Clipping is gaining popularity at a moment of flux in the world of social media marketing. As algorithmic feeds become more personalized, hiring influencers to post sponsored content doesn't necessarily translate into views (unless you're a superstar). Marketers who post clipping campaigns only pay when their content performs.

YouTuber MrBeast recently launched his own clipping platform, Vyro, which he uses to promote his channel, according to the company's website.

"The clippers that we're talking about are not like influencers," said Johnny Cloherty, CEO of the marketing-agency Genni. "You're getting people that are like you and me, or maybe some college kids that are just looking for some extra dough."

Clippers can sign up for campaigns in Discord servers, side-hustle sites like Whop, or marketing platforms like Genni. While they're often paid to clip footage, at other times the task is to add a brand's logo to a viral video clip or to embed a song beneath a post.

They're typically offered between $1 and $4 per 1,000 views, marketers told Business Insider, though some agencies offer higher rates when creators reach thresholds like 100,000 or 1 million views.

To promote the launch of Beast Land, MrBeast offered creators $2 for every 1,000 views on clips they posted about the pop-up theme park, for example. A Vyro promotion for a November boxing match between Conor Benn and Chris Eubank Jr. offered the same rate. One of Clipping Culture's recent briefs asked clippers to promote footage from Sabrina Carpenter and María Becerra's Lollapalooza Argentina appearance for around $1 per 1,000 views.

"It is a little bit of a roll of the dice for the clippers, but it's a super low lift for them," Cloherty said. "These clippers have become an ecosystem and a community out there that kind of know what they're doing, and know the pros and cons of it."

• Netflix's co-CEO said he's asked President Donald Trump to avoid tariffs on foreign-made films and TV.
• Ted Sarandos said he thinks tax incentives are a better bet to boost US production.
• Global filmmaking has been a key differentiator for Netflix in the streaming wars.

Netflix co-CEO Ted Sarandos doesn't think tariffs are the right way to boost US movie and TV production — and he thinks he's gotten through to President Donald Trump on the issue.

"He has brought up tariffs for the movie and television industry many times, and I've hopefully talked to him the way out of them," Sarandos said in a new interview with POLITICO, which, alongside Business Insider, is part of the Axel Springer Global Reporters Network.

Trump has been keen on using tariffs to encourage more filming in the US. In May, he announced on Truth Social a plan to impose a 100% tariff on films produced outside the US. He hasn't implemented it so far.

Trump's plan to add tariffs on foreign movies stemmed from a desire to slow production declines in Hollywood and other areas of the US that "are being devastated" by filming incentive programs abroad, he wrote in his May announcement on Truth Social.

Los Angeles production work has been dropping off for years, and the city's media professionals are feeling the pain. Overseas filming hubs like London have been courting production work by offering big cost-saving incentives.

Sarandos said he'd prefer the US use similar tax incentives to bring filming back home.

"Healthy incentive programs attract a lot of production, and you've seen a lot of them move from California to Georgia to New Jersey," Sarandos told POLITICO. "Having the incentives versus tariffs is much better."

The tariff structure for a movie, which isn't a physical good, isn't entirely clear. A White House spokesman said in a statement shortly after Trump's announcement that "no final decisions on foreign film tariffs" had been made and that the administration was "exploring all options to deliver on President Trump's directive to safeguard our country's national and economic security while Making Hollywood Great Again."

A fee on foreign productions could become very expensive for Netflix, which has released a slate of international films and TV shows over the years, including "All Quiet on the Western Front," "Squid Game," and "Adolescence."

Netflix's global reach and its ability to turn a South Korean or German drama into a global hit have been key differentiators for the company, which is expected to spend as much as $20 billion on content this year.