• Sandra Bonola left Connecticut for the South in search of a cheaper home and more excitement.
• After living in South Carolina, she realized the South wasn't as affordable or fun as she'd hoped.
• Now back in Connecticut, Bonola said costs are higher, but she's happier.

This as-told-to essay is based on a conversation with Sandra Bonola, 56, who moved from Connecticut to Charleston, South Carolina, in 2021, then to Beaufort, South Carolina, in 2023, before deciding the South wasn't right for her. The conversation has been edited for length and clarity.

I am a native New Englander, born and raised in Connecticut. In late 2021, I started thinking seriously about moving. I'm an empty nester, and thanks to my remote job, I can work from anywhere in the country.

I was drawn to the South because people talked about it as if it were the promised land. The stories made it seem like it had better weather, cheaper homes, and a more affordable cost of living. I bought into that and told myself, "If I move to the South, I can have an easier life, and it won't be as expensive."

I decided to move to Charleston, South Carolina. I figured that there, I'd be outside more, near the beach, have a lower cost of living, and have access to the coast. I was also hoping for that small-town vibe and Southern charm.

I packed up the 2,500-square-foot Colonial I had lived in for 20 years and moved. I got rid of a lot of things I no longer needed and put the rest into storage.

I was really hopeful Charleston would be right for me. But about four months after moving there, I realized that almost everything I had hoped for was turning out to be the opposite.

I tested the waters in Charleston first

In Charleston, I stayed in a friend's apartment and paid rent month to month while I decided whether I wanted to buy a home there. I'm grateful for that setup because it gave me a trial period. In those four months, I learned a lot about Charleston — and about what I actually wanted.

One of the first things I noticed was that everybody seemed to be moving there. The city was crowded, and navigating the downtown area was always challenging. Its streets were also full of traffic — it would take me up to an hour to try to get to downtown Charleston from John's Island.

The city was also more expensive than I expected. I was somewhat insulated from housing costs because I was renting from my friend, but food, entertainment, and taxes were all much higher than I had anticipated.

The Southern charm I was hoping for also didn't feel as I expected. Charleston has a big "going out" culture, much of which seems to revolve around where to eat or drink. That's not really my thing. For me, the city lacked some of the creative flavor I was looking for.

The climate was another big factor. Everyone knows New England can have brutal winters, and I don't like shoveling snow, so I was eager to get away from that. But after moving South, I realized I had traded brutal winters for brutal summers. It was just so hot.

At first, I thought I just needed time to adjust. But the more I explored Charleston, the more I realized the lifestyle I had imagined didn't match my reality.

I was getting annoyed, then frustrated, and then I was done.

I tried the South again, but it still wasn't for me

I didn't feel like I had anything to lose, so I moved back to Connecticut in 2022. Instead of feeling defeated, I actually felt grateful that I had given Charleston a shot.

For a while, I rented a month-to-month beach house in Connecticut while I looked for a home to buy. But the homebuying search in New England felt bleak. I was trying to downsize, but even the smaller homes came with big-home prices. It made me feel like I might never find what I was looking for.

After house hunting for 14 months in Connecticut, I really wanted to put down roots. The idea of moving to a quieter, more affordable small town was still appealing. So in July 2023, I decided to try the South again — this time in Beaufort, South Carolina, a small town I had explored while living in Charleston.

There, I was able to purchase a beautiful three-bedroom ranch home for $425,000. It was a new build in a planned community.

The house checked a lot of boxes. It was beautiful, new, and far more affordable than what I could have bought in Connecticut. But I still didn't feel at home in Beaufort.

Affordability is important, but you also need community

In Beaufort, it was so hot that I rarely saw or interacted with my neighbors. People would say hello and then quickly go back inside. I kept thinking, "How am I ever going to socialize here?"

I joke that I'm an OG remote worker because I started working remotely in 2008. Remote work gives you some social interaction, but you still need to get outside and make real connections with people.

I tried to put myself in situations where I could meet people. I looked for yoga classes, local events, and other activities I could join. But what I found was that many people had moved there for family or moved with a spouse, and they mostly kept to themselves.

It lacked the kind of community connection I was used to seeing in the Northeast. I kept trying to make those connections and stay open to it, but it just kept falling flat.

I tell people this story, and sometimes they understand it, and sometimes they don't. But I knew I was done one morning when I woke up, looked at the ceiling fan in my bedroom, and thought, "I really hate that fan, and I'm losing hope for my life."

I didn't appreciate Connecticut's beauty until I moved back

In 2024, I moved back to Connecticut. Right now, I'm living on the coast in an apartment inside a refurbished Civil War-era hospital. I'm on one of the top floors, so I can see the boats and the water.

I'm still searching for a home and making offers with more confidence. Home prices are high here, but prices down South are creeping up, too.

I've started thinking about owning in Connecticut more as an investment in both my future and my happiness. I've set a budget of about $800,000 for a home, though some of the homes I've been interested in have been closer to $650,000.

I'm seeing possibilities I didn't see before, and that's exciting.

Being back in Connecticut has been eye-opening. I don't think I fully appreciated its beauty until I had something to compare it to.

There's so much opportunity here. I love the energy and the people. I've been taking advantage of the location, too, doing things like hopping on a train to New York to see a show or making more of an effort to connect with friends.

When I think about whether I'd move somewhere else again, I keep coming back to something a photographer once told me in Massachusetts. He had lived in Bali with his family, and I remember asking, "You lived in Bali? Why would you come to Massachusetts?"

I'll never forget what he told me. He said, "I can go anywhere in the world from an airport, but you really have to realize the ground beneath your feet is beautiful if you choose to see it that way."

That stayed with me. It changed the way I think about Connecticut and made me realize I needed to take the blinders off. There was beauty right at my feet — I just needed to see it.

• Texas has become one of the top destinations for movers in the US.
• Its business-friendly climate and lower cost of living attract people from all walks of life.
• Supermodel Bella Hadid and actor Glen Powell are among the celebrities who have moved to Texas.

Texas is popular for many reasons.

The second-largest US state is the birthplace of the iconic musician Beyoncé Giselle Knowles-Carter, NFL star Michael Strahan, and actresses Selena Gomez and Reneé Zellweger.

It's also home to a beloved football team, the Dallas Cowboys, and internationally famous festivals, including South by Southwest.

Beyond its cultural significance, Texas has a reputation for its affordability, largely due to its relatively lower cost of living and absence of state income tax. This personal finance appeal, combined with a business-friendly environment, has attracted entrepreneurs and their companies over the years.

US Census Bureau data shows that Texas population growth has declined nationwide; Texas is still a leader in attracting movers. From July 1, 2024, to July 1, 2025, Texas had the highest number of new residents, adding 391,243.

Several celebrities are among the hordes of movers to Texas. This reflects a broader trend of wealth realignment in the United States, where even the proverbial Joneses are moving to areas where their money goes further, and the weather is more favorable.

Consider supermodel Bella Hadid, who moved to Fort Worth, Texas, or comedian Roseanne Barr and podcast host Joe Rogan, who have decamped from LA to Austin in recent years.

Business Insider has compiled a list of 23 notable celebrities and businesspeople who have moved themselves — and in some cases, their businesses — to the Lone Star State.

The list is presented in alphabetical order by last name.

Roseanne Barr traded Hollywood for 30 acres in Texas Hill Country.

Roseanne Barr's son, Jake Pentland, told Us Weekly in June 2025 that his famous mother had traded the Hollywood Hills for Texas Hill Country, a region in central Texas that includes cities like Austin and New Braunfels.

"My mom lives with me, my wife, and my two daughters — she's the best grandma," Pentland told the magazine.

In a separate interview with Fox News Digital, Barr said living in Texas is a "dream come true."

"I'm doing a lot of mowing. I've got a really fantastic tractor out here, and I'm mowing," Barr said. "The only problem is I don't clear the trees quite as good as I should, and I'm always hitting a tree and knocking it over, and it always hits me in the head."

Simone Biles moved back to her hometown.

Before becoming one of the world's most decorated gymnasts, Olympian Simone Biles grew up in the Houston area with her grandparents.

This year, Biles and her husband, NFL safety Jonathan Owens, announced their return to Texas after Owens' contract with the Chicago Bears expired.

After roughly three years of construction, the couple settled into a large, lavish lakefront mansion in Springfield, Texas — about three hours north of Houston — Realtor.com reported in February.

Haylie Duff said it took a while to realize she could still have an acting career without living in LA.

A native of Texas, Duff decided with her fiancé Matt Rosenberg to pack up the kids and leave California once the pandemic hit.

At first, she was nervous that the move would hurt her career.

"I think so much of my fear of moving out of Los Angeles was that my career was there and that I would never work again or something like that," she told Fox News Digital in 2022. "And, you know, I think this has all taught us that Zoom certainly can be a very powerful tool. And we can, you know, very luckily for me, get to continue to work from here, and I get to live near my dad. I haven't lived, here, near my dad in a really long time."

Scott Eastwood loves living in Texas because it 'slows life down.'

The son of Clint Eastwood, Scott has been methodically building his own career, showing up in the "Fast and Furious" franchise and Guy Ritchie movies.

During his downtime in Texas, he does everything from fishing to hunting.

"I think that's why people who come to Texas really can fall in love with it," he told Flaunt in 2021 from his home in Austin. "There's more community, people are more neighborly, people are nice. It slows life down a little bit. It's not this fast-paced living in a big city like New York or Los Angeles."

Adrian Grenier's acting career is thriving in Texas.

In 2020, "Entourage" and "The Devil Wears Prada" star Adrian Grenier left the Hollywood Hills for a 46-acre sustainable ranch in Bastrop, Texas, a city about 40 minutes southeast of Austin.

While in Texas, Grenier has continued acting and most recently appeared in the short film "Self Custody," about a struggling father who loses a cryptocurrency fortune. The film was shot in Austin, near his home.

In an interview with Page Six in March, Grenier said Texas' burgeoning film and television industry will keep him in the state.

"There's $2.5 billion that the Texas state government just put into film and television projects in Texas," Grenier said. "They're building three movie studios not too far from me. I don't see any reason why we wouldn't just continue to film in Texas."

Bella Hadid said she moved to Texas for her health.

After spending most of her life jet-setting around the world trying to conquer the modeling industry, Hadid decided recently to take some time away from the spotlight.

In early 2024, she spoke to Allure about moving to Texas to focus on her mental and physical health (she was diagnosed with Lyme Disease in 2013), and be with her then boyfriend, cowboy Adan Banuelos.

"Just as I have styled myself for years now — which I still do — I love being able to do my own hair and makeup, be happy with how I look, and get ready with my girlfriends here in Texas," Hadid told Allure. "We have the best time, and I never feel like I need to do too much."

"For the first time now, I'm not putting on a fake face. If I don't feel good, I won't go. If I don't feel good, I take time for myself. And I've never had the opportunity to do that or say that before," Hadid added. "Now, when anybody sees me in pictures, and they say I look happy, I genuinely am. I am feeling better; my bad days now were my old good days."

Woody Harrelson is lobbying to make Texas a hub for film and television production.

Harrelson lived in Hawaii for many years before moving back to his home state of Texas in 2023.

Now in the Lone Star State and living outside Austin, the actor has lobbied alongside longtime friend Matthew McConaughey to make Texas a hub for film and television production.

In 2025, the Texas House approved Senate Bill 22, which provides $300 million every two years through 2035 to support the local film industry.

Chris Harrison said he fell in love with Austin.

In 2020, after nearly 20 years hosting "The Bachelor," Dallas native Chris Harrison left Los Angeles for Austin with his partner, Lauren Zima.

"What I love most about the new chapter is the fact that Austin is the new Hollywood, which means the opportunities are plenty here," Harrison told People.

Chanel Iman said Texas gives her more freedom.

Supermodel Chanel Iman and her husband, New Orleans Saints football player Davon Godchaux, purchased a spacious ranch about 90 minutes west of Dallas, Architectural Digest reported in June.

"Texas gave us the freedom to dream bigger," Iman told Architectural Digest. "We love the land, the openness, being surrounded by nature. That's really what brought us here, and it's a dream come true."

50 Cent is a New Yorker, but his primary residence is in Texas.

In 2021, the rapper-turned-television producer and entrepreneur announced on X that he was living in Houston.

Since James Marsden moved to Texas, he lives closer to his mother.

The star has enjoyed visiting Austin for decades but finally decided to live there in 2020.

"I love it. I've been coming here for 20 years," he told "Live with Kelly and Ryan" in 2020. "I'm much closer to my mom and everybody. I love it. It's great."

Former Uber CEO Travis Kalanick traded California for Texas.

The former Uber CEO announced on the daily live video and audio podcast TBPN that he had moved to Texas in December 2025.

Kalanick joins a slew of tech billionaires, including Tesla CEO Elon Musk, who have left California for greener pastures.

Keith Lee fell in love with Dallas' restaurants.

The former mixed martial arts fighter turned TikTok food critic has set up shop in Texas.

After living in Las Vegas, Lee relocated to Texas in November 2024. In a December video reviewing the downtown Dallas restaurant The Wicked Butcher, he revealed that he now lives in Dallas.

"One thing I do love about the Dallas food scene — we've been here a month, a month and a half — they do have some nice fine dining restaurants," Lee said.

Matthew McConaughey wanted to be closer to family.

Oscar-winner Matthew McConaughey and wife Camila Alves settled in Austin in 2012 after buying a 10,800-square-foot mansion.

According to a 2024 profile in Southern Living, the move to Texas was initially because of a "family crisis," when he needed to help his mother and two brothers. The couple decided to stay put and raise their three children there.

"Ritual came back," McConaughey said of being back in Texas. "Whether that was Sunday church, sports, dinner together as a family every night, or staying up after that telling stories in the kitchen, sitting at the island pouring drinks and nibbling while retelling them all in different ways than we told them before."

Elon Musk moved to Texas and brought his companies with him.

Elon Musk has moved both SpaceX and Tesla's headquarters out of California to Texas.

In 2020, Musk announced that he had moved to Texas at The Wall Street Journal's CEO Council summit.

Musk has said he owns a tiny home in Texas, and records show he bought a house in Austin in 2022.

Shaquille O'Neal has been buying up properties in North Texas.

In 2022, O'Neal bought a 5,269-square-foot home in Carrollton listed at $1,224,000 and sold it in 2024 for an undisclosed amount, though it was listed for $1.7 million, according to Realtor.com.

That year, Chexy Trust, tied to the Carrollton purchase, bought a 4,670-square-foot home in Rockwall County. In 2024, O'Neal opened a branch of his Big Chicken chain restaurant in Fort Worth.

As his footprint in the region grows, he told Dallas television station WFAA he plans to make the area his home base.

"I'm 75% going to move here full time," O'Neal said last June. "I have to see what's going on with TNT next year, but based on that, you'll probably be seeing a lot more of me."

Glen Powell got tired of the lack of freedom living in Los Angeles.

The "Twisters" star, who is also a native Texan, recently moved back to Austin from Los Angeles to be close to his family and improve his mental health.

"When all you do is consume movies and entertainment, you could become a little self-aware and maybe derivative of yourself," Powell told USA Today. "Your personal life, there's no sort of freedom there, there's storytelling around that, and I feel like that's just not good for you on the long term."

Jared Padalecki has a soft spot for Austin.

Padalecki ditched Hollywood for Texas before it was a trend. The "Supernatural" star, a San Antonio native, relocated from Los Angeles to Austin with his wife, Genevieve, in 2012.

In an Instagram video taken on Austin's 24th Street in 2020, he explained why he loves the city so much.

"Austin brings me a warmth and a happiness and a peace that I have been unable to find anywhere else in my travels," Padalecki said. "I love being here."

Jesse Plemons returned home and brought Kirsten Dunst with him.

Kirsten Dunst and Jesse Plemons, who got engaged in 2017 and married in 2022, thought they'd temporarily go to Texas, Plemons' home state, during the pandemic, but have since grown accustomed to life there.

In an interview with CBS News Sunday Morning, Dunst said that she's enjoyed her time in Texas.

"It's everything," she said. "People care less because it's not a movie town. They're better with children, the parks are nicer."

Plemons told Texas Monthly in a 2024 cover story that the couple was renovating their home in East Austin, potentially to move into it for good.

"The people just look at you in a different way," Plemons told Texas Monthly. "They're not on the hamster wheel."

Christine Quinn's return to her home state has brought her closer to her family.

In 2025, former "Selling Sunset" star Christine Quinn relocated to her home state of Texas after splitting from her ex-husband, tech entrepreneur Christian Dumontet.

Quinn now lives in a suburb outside Dallas with her young son, Christian.

"I am really, really grateful to be living here," Quinn told People in January, adding that she's happy to be closer to family. "I have a sister who lives really close to me, and my son has a cousin. So it's really something that I needed as opposed to the chaos when I was in Los Angeles."

Joe Rogan ended up in Texas once the pandemic hit.

Like many other celebs, Rogan left Los Angeles once the pandemic hit.

In a 2023 episode of his popular podcast, "The Joe Rogan Experience," he explained why he ended up in Texas.

"Then we went to the lake, and people are playing music and jumping in the water," said Rogan, adding that his kids "were like, 'We want to live here!'"

"That was it. Two months later, I lived here," he said in the podcast episode.

Jamie Lynn Sigler has felt more connected to her craft since moving to Texas.

"The Sopranos" star moved to Austin in 2021 with her family, husband Cutter Dykstra, and sons Beau and Jack.

"I almost feel more connected to my craft and why I love acting," Sigler told The New York Times in 2021. "When the calls come in, it's a beautiful surprise. I'm still on things and I'm still a businesswoman and it's still my career, but I don't feel the pressure around it because we took a stand for ourselves and we made decisions for our families."

MLB player Noah Syndergaard moved back to Texas

Noah Syndergaard grew up in Mansfield, a suburb of Dallas-Fort Worth. Drafted by the Toronto Blue Jays in 2010, he went on to play for several MLB teams, including the New York Mets, Los Angeles Angels, Philadelphia Phillies, Los Angeles Dodgers, and Cleveland Guardians.

This year, the former pitcher — though not officially retired — returned to Texas, settling in Westlake, about 30 miles northwest of Dallas, GQ reported in August.

• Americans aren't flocking to Florida like they used to.
• BI spoke with three former Floridians about why they say the state has lost some of its appeal.
• Affordability is a common issue among relocaters, particularly with the state's higher home prices.

Kimberly Jones was born and raised in Florida and expected to live in South Florida for the rest of her life.

But after COVID, Florida no longer felt the same. An influx of out-of-staters strained the infrastructure in Jones' area of South Florida, where new construction, crowded grocery stores, and traffic-jammed commutes became the norm. The flood of newcomers also drove up housing costs, making it harder for longtime residents to afford the place they've always called home.

In 2021, Jones and her husband packed their bags and moved to North Carolina. They're not the only ones who have fallen out of love with Florida. While people are still moving to the state, net domestic migration — or the number of people moving into the state from elsewhere in the country minus those moving out to other parts of the US — has steadily cooled in recent years.

There are a few reasons behind Florida's slowing numbers and waning appeal. For some, the state's tax benefits may no longer outweigh its rising cost of living. That was certainly the case for Jones.

"Our reasons for moving were multifaceted," Jones, 60, told Business Insider. "A major factor was affordability — the cost of living in Florida had gotten out of control. Prices increased for everything — homeowners' and auto insurance, and even for everyday expenses like groceries and eating out. Those costs felt particularly high in South Florida compared with other parts of the state."

The Joneses found a more affordable, more relaxing life in North Carolina

Jones and her husband settled in a small rural town about an hour from Charlotte. They now live in a custom-built lakefront home on 1.5 acres — the kind of property Jones said she couldn't have afforded in Florida.

Indeed, Florida's home prices have continued to climb in recent years. Data from Redfin shows that the median home sale price in Florida increased by 19% between March 2021 and March 2026, reaching $417,000.

With the state's overall cost of living rising, many people — especially young adults, like Jones' son — are finding it difficult to become homeowners.

"My daughter managed to buy a condo a few years ago, when prices were lower, and interest rates were still low," Jones said. "But my son has little chance of buying anytime soon; he'll be renting for the near future, like most of his friends — most of my friends talk about the same thing with their kids."

Besides more affordable housing, Jones and her husband are also enjoying lower home insurance costs, as well as cheaper groceries and restaurant prices in North Carolina. But perhaps the biggest benefit of all is that the lower cost of living has allowed Jones to cut back on work.

"My husband retired a few years ago, and I was able to transition to remote work," Jones said. "We love [North Carolina's] slower pace of life and the fact that people are very nice up here. My quality of life — my stress level, everything — has improved tremendously just from being out of what felt like a rat race."

Natalie Alatriste left Florida in search of a more like-minded community

Natalie Alatriste is also a native Floridian. She remembers a time when her hometown of Miami felt sleepier, and neighborhoods like Little Havana were still under the radar. Today, she said, the city feels transformed.

"There's a pre-COVID Miami and a post-COVID Miami, and the post-COVID version is completely different," Alatriste, 35, told Business Insider. "The cost of living has gone up, and so many people have moved in that traffic is always heavy."

But it was not just Miami's growth that pushed her to reconsider her future in the state. Alatriste said Florida's shifting political landscape was also a factor in her decision.

"In 2024, I seriously started thinking about leaving not just Miami, but Florida entirely," she said. "The state's politics became a turning point for me. During the presidential election, everything I voted for — the amendments, the candidates, all of it — went in the opposite direction."

In 2025, Alatriste moved to Shirlington, a neighborhood in Arlington, Virginia, that's roughly a 20-minute drive from Washington, D.C. She and her partner rent a three-bedroom, three-story townhouse that's about 2,500 square feet, and pay roughly $4,350 a month. It's still expensive, but Alatriste said sharing the cost with a partner makes it easier to handle, and overall, Virginia feels more affordable.

"My quality of life feels much better in Virginia. I don't feel like I'm wasting so much time or spending so much money just to live," she said. "I also have greater peace of mind and can breathe easier because I'm part of a community that feels more aligned with my values."

Karen Meadows wanted a more active retirement

Florida is one of the most popular retirement destinations in the country. It offers plenty of obvious draws, including no state income tax, warm weather, and an abundance of retirement communities. But for some retirees, like Karen Meadows, life spent at the beach or by the pool isn't enough.

"Many people move to Florida to retire because it's quiet and has a slower pace of life," Meadows, 62, told Business Insider. "But for me, I wanted to move somewhere with more energy."

In 2024, Meadows and her husband moved to New York City.

"It's funny because the first thing everybody says about our move is, 'Oh my God, you did the opposite,'" Meadows added, "and they're right."

Meadows sold her home in Panama City Beach and now lives in a two-bedroom, two-bathroom condo in Brooklyn. Though New York still feels intimidating at times, being closer to her kids and living in a vibrant city has made the move worth it.

Beyond training for marathons — including the New York City Marathon and the Boston Marathon, both of which she has run several times — she volunteers with North Brooklyn Angels and the food rescue organization City Harvest. She has also joined the North Brooklyn Runners Club and started a book club.

"I know I probably could have moved somewhere more laid-back, warmer, and with lower taxes, but I love New York," Meadows said. "I'm almost 63, and I feel better and more alive than ever. Life feels freer, I'm more engaged, and there's still so much to explore."

Are you a former Floridian? We want to hear from you. Email the reporter, Alcynna Lloyd, at alloyd@businessinsider.com to share your story.

• Developer Chad Dale and a small group of his friends bought a vacation home to share together.
• Ultimately, the experiment was a bust, but it sparked the idea for something bigger.
• In 2023, Dale, his family, and friends opened Shared Roof, a 35-unit co-housing community in Seattle.

Nearly a decade ago, real estate developer Chad Dale made a purchase that changed the way he thought about how people live together.

Dale and a small group of his friends had decided to pool their money to purchase a vacation home on Whidbey Island, about an hour from Seattle. With five families with young children cycling in and out of the four-bedroom, one-bath farmhouse sharing meals, splitting chores, and weathering the inevitable frictions of living in close quarters, Dale realized that sharing property was a great idea in theory, but not sustainable in practice.

"There were a lot of people sharing an intimate space — it was a little too intimate," Dale told Business Insider. "There were lots [of things] about that place that were great, and lots that weren't great."

The vacation home experiment's shortcomings sparked an idea for something bigger and more permanent.

For years, Dale turned over the same question: What would communal living look like if it were designed to last?

He found his answer in co-housing, an arrangement where people have private homes but share amenities and collectively manage common spaces. Not to be confused with co-living, which is when people have private rooms in shared homes, co-housing is unlike a typical rental setup in that residents also often have an ownership stake or governance role in the housing community. It's a housing model that is gaining traction as people seek more sustainable, community-oriented housing.

An 'adult version' of a co-op community

Dale is the developer behind Shared Roof, a 35-unit community that opened in 2023 in Seattle's Phinney Ridge neighborhood.

Dale financed the project with the help of 13 other friends and family members, each of whom invested in the building. Contributions ranged from $50,000 to $5 million, and ownership stakes in the building's LLC are proportional to each person's investment. At Shared Roof, there are no HOA fees; residents still pay monthly rent, but it goes directly to the LLC rather than a traditional landlord.

"It's a business model that you see sometimes in office buildings, but I'd never seen one done in a mixed-use building," said Ray Johnston, who helped lead the project as a founding partner of Johnston Architects. "The things that Chad and his friends came to the table with were exciting."

Designing the building took careful planning

Shared Roof is meant to feel more like a European block than a typical new build in Seattle. Dale points to places like Amsterdam, where design encourages neighborly interaction and sustainability, as sources of architectural inspiration.

The five-story building wraps around an interior courtyard, with underground parking below. No two units are alike; residences range from about 2,000 to 5,000 square feet.

"One of the more interesting challenges in the project came on the fourth and fifth floors, where many of the long-term investors live, and the units were highly customized to serve the needs of different families," Johnston said. "It required thoughtful, more detailed spatial planning than in typical multifamily projects to make those individualized layouts fit together under one roof, but it also presented an opportunity to create spaces that reflected how the residents wanted to live."

While residents have private homes, they share a suite of amenities, including a library, an art room, and a rooftop greenhouse. Street-level retail — such as a café, a brewery, and several restaurants — help keep the community connected to the surrounding neighborhood.

For Dale, co-housing was a way to get the community and amenities he and his friends craved without paying peak city prices or having to move away entirely.

Still, living at Shared Roof isn't cheap. Some larger units in the building have a monthly rent of $8,000. To ensure affordability, Shared Roof participates in Seattle's Multifamily Tax Exemption program (MFTE) and has set aside about 20% of units for moderate-income renters.

"It was incredibly important for us to have as much diversity — including income diversity — in the building as we could," Dale said. "We're huge supporters of infill diversity, rather than separate diversity. In my opinion, that's not the correct approach."

It's a multi-generational building

Nine of Shared Roof's investors live in the building, including Dale, who lives with his wife and their three kids in a 1,800-square-foot, three-bedroom unit.

Dale views being surrounded by a mix of younger couples and older residents as a unique plus to their living arrangement.

"There are groups of people that benefit from being together, and our model was really about a generational, family-oriented approach," he said.

"My folks and my wife's folks are all in Michigan, so my kids didn't get a lot of interaction with older people. To see my neighbor with Parkinson's interacting with my 7-year-old — they're both winning."

The kids also have plenty of other children their age in the building, and with so much to do there, from hanging out on the rooftop trampoline to playing on the 5,000-square-foot turf soccer field, hangouts are often — sometimes more than parents would prefer.

"They come home, crack the door, toss their school bag inside, and then leave because all their friends are around," Dale said. He added that "while that's really cool, and exactly what I was hoping for, it's an unintended consequence."

'I love our life here'

John Ware, a technical program manager, and his partner, Liesl Langley, had been living in a large home in Phinney Ridge, but were looking to downsize as they entered the empty-nest years. After hearing about Shared Roof through word of mouth and touring the building, they were sold.

Ware and Langley are investors in the building and were among the first couples to move in. They're in a 2,000-square-foot apartment with three bedrooms and 2.5 baths. Inside, it's finished with hardwood floors, walnut custom cabinetry, and high-end appliances, including a Liebherr refrigerator.

Fancy finishes aside, Ware said one of the biggest draws to living at Shared Roof is the community he and Langley have become a part of.

"I used to live in a building that had about 90 units, and I probably knew a third of folks, but we know every single person who lives in this building. We have a group chat on WhatsApp, so that folks can stay in touch with what's happening," Ware, 54, told Business Insider.

He and his partner have become the building's unofficial — and, in practice, official — social directors. Every year, they host an Oscars party, and in the weeks leading up to it this month, they've been holding a movie night every week.

Ware said it's little things like this that make co-housing worthwhile.

"We travel here and there, but after we've traveled for a while, I just want to be home, because of where we live — not just Seattle, but our neighborhood and community," he added. "I love our life here and love this place."

For some residents, co-housing is a lifeline in a pricey city

Mary Jo Wagner, a spa owner, fell in love with Shared Roof after visiting a client who lived there.

"I had just come to visit her one day for dinner, downstairs at one of the restaurants, and I was just thinking to myself how amazing it would be to live in a community like this," Wagner, 53, told Business Insider.

Wagner moved in with her adult son in 2024, but he has since moved out. Over the past year, she downsized from a two-bedroom to a one-bedroom unit with her dog. Her apartment is among the roughly 20% of units set aside in the building for moderate-income earners.

"The median income in the city is so incredibly high, so it drives up all the prices of the regular rental units that are available," Wagner said. "The fact that Shared Roof participates in this MFTE program is absolutely amazing because it is more affordable."

Wagner said the building's amenities, along with its retail stores, including a wine shop and a bakery, also helped seal the deal. She especially loves the building's library and the rooftop garden.

"I live in a small one-bedroom unit, but if I want to have my friends or family over for a larger gathering, there are spaces in the building to do that, which is just amazing."

For Wagner, Shared Roof doesn't feel like a typical apartment complex. Beyond the extra amenities, the connections she's made there feel genuine.

"Everybody kind of looks out for one another," she said. "It feels a little bit like being a part of a large family."