• In October, Sam Altman said "erotica for adults" was coming to ChatGPT.
• Now those plans are reportedly being mothballed.
• It's fine for young startups and even mature companies to try out new ideas. But OpenAI and Altman are trying out a lot.

Last fall, Sam Altman told us he was about to bring spicy chat — "erotica for adults," in his words — to ChatGPT.

That never happened, and now it looks like it never will: Altman's OpenAI has put those plans on hold "indefinitely," per the Financial Times.

This is Altman's second big walkback in the last few days. Earlier this week, the company canned Sora, the briefly popular video app it rolled out last fall. I've asked the company for comment.

Both retreats are supposed to be part of a new push at OpenAI to focus the company's efforts on things that could make money today, as it preps for an IPO at the same time it faces real competition from the likes of Google and Anthropic.

So all this starting and stopping could be viewed as necessary growing pains at a fast-growing tech company — ones that won't mean anything in the long run, if it delivers on its world-changing ambitions.

Not only that, but Altman told us we should expect this sort of stuff. "Please expect a very high rate of change from us," he wrote last fall, after hearing from content owners who were outraged to find their stuff on Sora without their permission. "We will make some good decisions and some missteps, but we will take feedback and try to fix the missteps very quickly."

It's not that companies aren't allowed to make wrong turns and head up dead ends as they grow up, and even once they're fully mature. That kind of pivoting is celebrated in tech (and is why very few people are mad that Mark Zuckerberg has stopped telling us the metaverse is the future, or that Google once bought Motorola and decided that was a bad idea a couple years later.)

But "move fast and break things" lands differently when the company doing the moving and breaking isn't running a photo app or playing around with crypto.

Instead, OpenAI and its competitors say they're leading us into a world where everything — the way we live and work (or don't work) and fight wars and everything else — will change in fundamental ways.

And investors have bought this pitch, which means our economy now seems yoked to all this — which means all of us are yoked to it, even if we never touch a chatbot.

Which makes me slightly queasy to see Sam Altman promise dirty chats in October, and then walk away from the plan less than six months later.

Not because dirty chat is obviously absurd. Lots of people in AI think romantic or sexual chatbot conversations are a real use case and could be a real business.

But the reasons it might be a bad idea for OpenAI were pretty obvious from the start. It's a giant, heavily scrutinized company that wants to be treated as central and indispensable, and it's only going to get more scrutiny.

If those objections only became real after Altman floated the idea in public, that's not charming startup experimentation. It's a sign that OpenAI is still making itself up as it goes. And that would be easier to shrug off if the rest of us weren't already being told to build our lives, jobs, and businesses around what OpenAI says comes next.

• Goodbye, Sora!
• I loved you at first — it was so much fun making silly videos of my friends.
• After a few days, I got bored and moved on. Apparently so did everyone else.

Goodnight, sweet Sora. You were a wonderful tool for trolling my friends, but you burned too bright (and used too much compute) to stay around in this harsh world.

For a brief moment, I absolutely loved Sora. I loved making silly videos of my friends and me. I loved that I could use my friend's face to put them in ridiculous situations, like falling over while roller-skating at their desk, experiencing gastric distress, or singing in a ska band.

I was addicted to making these, churning them out, often starting a new one while waiting for the previous one to render, and sometimes hitting the hourly limit that OpenAI had to impose after some people (oops) were burning through all that free compute. I drained my phone battery by midday.

But a few days after its initial launch, the small handful of my friends and colleagues who had any interest in joining had already joined. None of my normal friends who didn't work in tech or media had any interest in this at all and found it fairly unpleasant.

Also, I couldn't help notice that on the feed of videos, there seemed to be very few women using the app, or at least allowing others to make videos featuring their likenesses. That makes sense; women's experience on the internet has rightfully informed them that it would be a very bad idea to allow strangers to make videos with your face. What I discovered was that Sora had a pervert problem: Although nudity or sexual content was banned, people were making non-nude fetish content like feet videos with random women's likenesses.

Now, OpenAI announced on Tuesday that it will be shutting down Sora, its stand-alone video generation app, and its deal with Disney is dead. An OpenAI spokesperson told Business Insider that the company is focusing its resources on other parts of the business. It seems that Sora was one of the "side quests" that was a distraction and a drain on compute.

Sora became a bore-a

Eventually, my friends all seemed to get bored with the app. As I do at most parties, I stuck around longer than everyone else, but eventually I, too, found that the novelty had worn off. I rarely opened the app after the second week.

This was, I imagine, a problem: making videos of yourself is fun, but watching videos that strangers make of themselves is not fun. The idea of a social feed of AI-generated videos is simply not something that people are interested in. Around the same time, Meta also tried this with an app of AI videos, and it was even more boring.

The last few years have taught us that humans — myself included — have a nearly endless capacity to watch an algorithmic feed of vertical short-form videos. However, it seems clear that this only applies to human-made content: videos of people putting on makeup, dancing in their kitchens, lip-syncing, debating, whatever. A social feed of AI video simply doesn't work.

I am not sure that OpenAI was truly trying to create a successful social video feed; it seems more likely that this was a small experimental effort that ran its course and they're moving on.

I'll miss Sora in the way I miss something like ChatRoulette or BeReal: It was really fun for a short time, and then not at all, and I have zero desire to ever revisit.

Rest in peace, Sora — and thanks for the stupid memories.