• Texas has become one of the top destinations for movers in the US.
• Its business-friendly climate and lower cost of living attract people from all walks of life.
• Supermodel Bella Hadid and actor James Marsden are among the celebrities who have moved to Texas.

Texas is popular for many reasons.

The second-largest US state is the birthplace of the iconic musician Beyoncé Giselle Knowles-Carter as well as NFL star Michael Strahan and actresses Selena Gomez and Reneé Zellweger.

It's also home to a beloved football team, the Dallas Cowboys, and internationally famous festivals including South by Southwest (SXSW).

Beyond its cultural significance, Texas has a reputation for its affordability, largely due to its relatively lower cost of living and absence of state income tax. This personal finance appeal, combined with a business-friendly environment, has attracted entrepreneurs and their companies over the years.

Word has gotten out — and cities in the Lone Star State often lead lists of top places Americans are moving to.

According to a Business Insider analysis of individual-level data from the Census Bureau's 2022 American Community Survey, over 668,300 people moved to Texas between 2021 and 2022, the most recent time period for which data is available. This makes Texas the second-most popular destination in the US for movers, just behind Florida, which had about 739,000 inbound movers during the same period.

Several celebrities are among the hordes of movers to Texas. This reflects a broader trend of wealth realignment in the United States, where even the proverbial Joneses are moving to areas where their money goes further and the weather is more favorable.

Consider supermodel Bella Hadid, who moved to Fort Worth, Texas, this year to live with her professional horseman boyfriend, Adan Banuelos. Roseanne Barr and comedian and podcast host Joe Rogan have decamped from LA to Austin in recent years.

Many other stars have also relocated to Texas.

Business Insider has compiled a list of 16 notable celebrities and businesspeople who have moved themselves — and in some cases, their businesses — to the Lone Star State.

The list is presented in alphabetical order by last name.

Roseanne Barr traded the Hollywood Hills for 30 acres in Texas Hill Country.

Roseanne Barr's son, Jake Pentland, told Us Weekly in June 2025 that his famous mother had traded the Hollywood Hills for Texas Hill Country, a region in central Texas that includes cities like Austin and New Braunfels.

"My mom lives with me, my wife, and my two daughters — she's the best grandma," Pentland told the magazine.

In a separate June interview with Fox News Digital, Barr said living in Texas is a "dream come true" and described what her new life looks like.

"I'm doing a lot of mowing. I've got a really fantastic tractor out here, and I'm mowing," Barr said. "The only problem is I don't clear the trees quite as good as I should, and I'm always hitting a tree and knocking it over, and it always hits me in the head."

Haylie Duff admitted it took a while to realize she could still have an acting career without living in LA.

A native of Texas, Duff decided with her fiancé Matt Rosenberg to pack up the kids and leave California once the pandemic hit.

At first, she was nervous that the move would hurt her career.

"I think so much of my fear of moving out of Los Angeles was that my career was there and that I would never work again or something like that," she told Fox News Digital in 2022. "And, you know, I think this has all taught us that Zoom certainly can be a very powerful tool. And we can, you know, very luckily for me, get to continue to work from here, and I get to live near my dad. I haven't lived, here, near my dad in a really long time."

Scott Eastwood loves living in Texas because it "slows life down."

The son of Clint Eastwood, Scott has been methodically building his own career, showing up in the "Fast and Furious" franchise and Guy Ritchie movies.

During his downtime in Texas, he does everything from fishing to hunting.

"I think that's why people who come to Texas really can fall in love with it," he told Flaunt in 2021 from his home in Austin. "There's more community, people are more neighborly, people are nice. It slows life down a little bit. It's not this fast-paced living in a big city like New York or Los Angeles."

Adrian Grenier's acting career is thriving in Texas.

In 2020, "Entourage" and "The Devil Wears Prada" star Adrian Grenier left the Hollywood Hills for a 46-acre sustainable ranch in Bastrop, Texas, a city about a 40-minute drive southeast of Austin.

While in Texas, Grenier has continued acting and most recently appeared in the short film "Self Custody," about a struggling father who loses a cryptocurrency fortune. The film was shot in Austin, near his home.

In an interview with Page Six in March, Grenier said Texas' burgeoning film and television industry will keep him in the state.

"There's $2.5 billion that the Texas state government just put into film and television projects in Texas," Grenier said. "They're building three movie studios not too far from me. I don't see any reason why we wouldn't just continue to film in Texas."

Bella Hadid said she moved to Texas for her health.

After spending most of her life jet-setting around the world trying to conquer the modeling industry, Hadid decided recently to take some time away from the spotlight.

In early 2024, she spoke to Allure about moving to Texas to focus on her mental and physical health (she was diagnosed with Lyme Disease in 2013), and be with her cowboy boyfriend Adan Banuelos.

"Just as I have styled myself for years now — which I still do — I love being able to do my own hair and makeup, be happy with how I look, and get ready with my girlfriends here in Texas," Hadid told Allure. "We have the best time, and I never feel like I need to do too much."

"For the first time now, I'm not putting on a fake face. If I don't feel good, I won't go. If I don't feel good, I take time for myself. And I've never had the opportunity to do that or say that before," Hadid added. "Now when anybody sees me in pictures and they say I look happy, I genuinely am. I am feeling better; my bad days now were my old good days."

Woody Harrelson is lobbying to make Texas a production hub for film and television.

Harrelson lived in Hawaii for many years before moving back to his home state of Texas in 2023.

Now in the Lone Star State and living just outside Austin, the actor has lobbied alongside longtime friend Matthew McConaughey to make Texas a hub for film and television production.

In 2025, the Texas House approved Senate Bill 22, which provides $300 million every two years through 2035 to support the local film industry.

50 Cent is a New Yorker, but his primary residence is in Texas.

In 2021, the rapper-turned-television producer and entrepreneur announced on X that he was living in Houston.

Since James Marsden moved to Texas, he lives closer to his mother.

The star has enjoyed visiting Austin for decades but finally decided to live there in 2020.

"I love it. I've been coming here for 20 years," he told "Live with Kelly and Ryan" in 2020. "I'm much closer to my mom and everybody. I love it. It's great."

Former Uber CEO Travis Kalanick traded California for Texas.

The former Uber CEO announced on the daily live video and audio podcast TBPN in March that he had moved to Texas in December 2025.

Kalanick joins a slew of tech billionaires, including Tesla CEO Elon Musk, who have left California for greener pastures.

Keith Lee fell in love with Dallas' restaurants.

The former mixed martial arts (MMA) fighter turned TikTok food critic has set up shop in Texas.

After living in Las Vegas, Lee relocated to Texas in November 2024. In a December video reviewing the downtown Dallas restaurant The Wicked Butcher, he revealed that he now lives in Dallas.

"One thing I do love about the Dallas food scene — we've been here a month, a month and a half — they do have some nice fine dining restaurants," Lee said.

Matthew McConaughey wanted to be closer to family.

Oscar-winner Matthew McConaughey and wife Camila Alves settled in Austin in 2012 after buying a 10,800-square-foot mansion.

According to a 2024 profile in Southern Living, the move to Texas was initially because of a "family crisis," when he needed to help his mother and two brothers. The couple decided to stay put and raise their three children there.

"Ritual came back," McConaughey said of being back in Texas. "Whether that was Sunday church, sports, dinner together as a family every night, or staying up after that telling stories in the kitchen, sitting at the island pouring drinks and nibbling while retelling them all in different ways than we told them before."

Elon Musk moved to Texas and brought his companies with him.

In July, Elon Musk vowed to move two of his companies, X and SpaceX, out of California and into Texas. He already moved Telsa to Texas in 2021.

In 2020, Musk announced that he had already moved to Texas himself at The Wall Street Journal's CEO Council summit.

Musk has claimed to own a tiny home in Texas, and records show he bought a house in Austin in 2022.

Shaquille O'Neal has been buying up properties in North Texas.

In 2022, O'Neal bought a 5,269-square-foot home in Carrollton listed at $1,224,000 and sold it in 2024 for an undisclosed amount, though it was listed for $1.7 million, according to Realtor.com.

That year, Chexy Trust, tied to the Carrollton purchase, bought a 4,670-square-foot home in Rockwall County. In 2024, O'Neal opened a branch of his Big Chicken chain restaurant in Fort Worth.

As his footprint in the region grows, he told WFAA he plans to make the area his home base.

"I'm 75% going to move here full time," O'Neal said in June. "I have to see what's going on with TNT next year, but based on that, you'll probably be seeing a lot more of me."

Glen Powell got tired of the lack of freedom living in Los Angeles.

The "Twisters" star, who is also a native Texan, moved back to Austin from Los Angeles recently to be close to his family and for his own mental health.

"When all you do is consume movies and entertainment, you could become a little self-aware and maybe derivative of yourself," Powell told USA Today. "Your personal life, there's no sort of freedom there, there's storytelling around that, and I feel like that's just not good for you on the long term."

Jared Padalecki has a soft spot for Austin.

Padalecki ditched Hollywood for Texas before it was a trend. The "Supernatural" star, a San Antonio native, relocated from Los Angeles to Austin with his wife, Genevieve, in 2012.

In an Instagram video taken on Austin's 24th Street in 2020, he explained why he loves the city so much.

"Austin brings me a warmth and a happiness and a peace that I have been unable to find anywhere else in my travels," Padalecki said. "I love being here."

Christine Quinn's return to her home state has brought her closer to her family.

In 2025, former "Selling Sunset" star Christine Quinn relocated to her home state of Texas after splitting from her ex-husband, tech entrepreneur Christian Dumontet.

Quinn now lives in a suburb outside Dallas with her young son, Christian.

"I am really, really grateful to be living here," Quinn told People in January, adding that she's happy to be closer to family. "I have a sister who lives really close to me, and my son has a cousin. So it's really something that I needed as opposed to the chaos when I was in Los Angeles."

Joe Rogan ended up in Texas once the pandemic hit.

Like many other celebs, Rogan left Los Angeles once the pandemic hit.

In a 2023 episode of his popular podcast, "The Joe Rogan Experience," he explained why he ended up in Texas.

"Then we went to the lake, and people are playing music and jumping in the water," said Rogan, adding that his kids "were like, 'We want to live here!'"

"That was it. Two months later, I lived here," he said in the podcast episode.

Jamie Lynn Sigler has felt more connected to her craft since moving to Texas.

"The Sopranos" star moved to Austin in 2021 with her family, husband Cutter Dykstra, and sons Beau and Jack.

"I almost feel more connected to my craft and why I love acting," Sigler told The New York Times in 2021. "When the calls come in, it's a beautiful surprise. I'm still on things and I'm still a businesswoman and it's still my career, but I don't feel the pressure around it because we took a stand for ourselves and we made decisions for our families."

• Zachary Biss moved from the Tampa Bay area to Lisbon seeking a new lifestyle.
• Biss chose to take a cruise instead of flying and was able to bring more items with him.
• Biss appreciates the slower pace of life in Portugal and anticipates saving more money on bills.

This as-told-to essay is based on a conversation with Zachary Biss, 29, a musician from St. Petersburg, Florida, who moved with his girlfriend, Marina, to Portugal by boat. The following has been edited for length and clarity.

I'm a full-time musician. Back in the States, I played gigs at bars and restaurants with my guitar, singing and playing covers for a living.

I've always had the same job in music, and over time, I was able to play all my gigs and have enough money at the end of the month to put away in savings and invest in stocks.

That allowed me to buy a house in Florida in 2019. I was really proud that I was able to make that happen.

Ever since I moved into the house, I've kept a budget down to the penny, and the expenses got absolutely insane.

My electric bill roughly doubled over the course of five years. My utilities, which covered water and garbage disposal, doubled as well.

You have all these people telling you homeownership is the goal — that's the dream — but the bills kept going up. I'm like, "This seems backward. I feel like I should be paying something off to where eventually I'll be paying less."

Over the course of half a decade, everything has crept up to where I'm working harder than I've ever worked, and making as much money as I've ever made, but I have nothing to show for it here.

We knew we wanted to move to Lisbon

I thought, maybe it's time to go somewhere else and try something different, because otherwise I'm just going to float here and not really thrive.

I haven't sold my home yet. It's still on the market.

My girlfriend and I already knew we wanted to move to Portugal for a while. So by the time we were able to finally move, I was like, "I don't care. We just have to go."

It was a little bit emotional, but not really because we'd been planning it for so long. I had gotten to the point where I didn't want to wait anymore.

We decided to move by taking a cruise

We found a cruise that was actually going directly one way, because they do the transatlantic sailings to move the boats. After the season's over in the Caribbean, they move to Europe, so we found one that was going from Tampa and ending in Lisbon. It was a match made in heaven.

We did pay a little bit more than flying, but you're getting a two-week cruise: all the food, all the lodging, and a couple of stops along the way.

We stopped in the Bahamas, and then after the Bahamas were six days at sea, and that was pretty wild. I've never spent that much time at sea.

After that was the Azores, and then it was another sea day because they're pretty far off from the mainland. Then we did Porto, which was really cool, and then we ended in Lisbon.

All in, we paid $2,500 total, so definitely more than two flights, but I would say it was worth the cost. The transatlantics are usually a bargain because they're not that full and they're just trying to sell tickets to make the voyage worth it — we actually got a balcony room and everything.

But the biggest perk was that there was no hard luggage limit. I brought my guitar, I brought my suitcases, Marina brought a bunch of her suitcases — as much as we could fit — and we got to the port and the porter's like, "How many luggage tags do you need?" And we said, "However many."

Flying would have been a lot more restrictive.

We also thought that sailing would ease us into moving a little more than flying would, because there's really nothing worse than landing at Lisbon Airport after an overnight flight, not sleeping on the plane, and dealing with that brutal jet lag.

On the cruise, there were six days at sea in a row, and they would roll forward the clock one hour at a time; they did that five times over the course of the trip to get us five hours ahead to where we are now.

I would totally recommend moving by boat for the luggage benefit alone, but especially if you're a cruiser or you just like relaxing, it's like being at the spa.

It's fun, and at the end of the day, I don't think many people get to say they've sailed across the ocean.

We like the pace of life in Portugal

The first night, we were sitting at the dinner table, and we looked at each other, and we both started crying, like, "What are we doing?" But I think that's 100% normal for anyone moving, even just moving to another state. It's scary. This is the first time I've moved.

There were things pushing us out of the US and things bringing us to Portugal. Honestly, the biggest one was health insurance.

As a self-employed person in the States, I often feel punished for being self-employed when it comes to health insurance. The cheapest plan offered to me on the marketplace for this year was about $360 a month.

When I talk to my friends who live here or have moved here, and I tell them what I paid in a month, they're like, "Well, that's about what I pay in a year."

Affordability wasn't the only reason we moved. If we were going for affordability, there are definitely cheaper places in Portugal, and even more affordable places in Europe. It's all relative; what's affordable to me might be different than what's affordable to a local here.

The people, in broad strokes, are in a little bit less of a rush here. I made a joke that even the people trying to sell you something off the street, once they realize you're not going to buy what they're selling, they'll just have a conversation with you, which is nice.

The pace of life is not so much work, work, work all the time, rush, rush, rush. People here really will take a moment — it's built into the day to have a coffee, have your pastry in the morning, and you're not just grabbing your big iced coffee and getting in your car and rushing to work.

It's a breath of fresh air.

• Americans aren't flocking to Florida like they used to.
• BI spoke with three former Floridians about why they say the state has lost some of its appeal.
• Affordability is a common issue among relocaters, particularly with the state's higher home prices.

Kimberly Jones was born and raised in Florida and expected to live in South Florida for the rest of her life.

But after COVID, Florida no longer felt the same. An influx of out-of-staters strained the infrastructure in Jones' area of South Florida, where new construction, crowded grocery stores, and traffic-jammed commutes became the norm. The flood of newcomers also drove up housing costs, making it harder for longtime residents to afford the place they've always called home.

In 2021, Jones and her husband packed their bags and moved to North Carolina. They're not the only ones who have fallen out of love with Florida. While people are still moving to the state, net domestic migration — or the number of people moving into the state from elsewhere in the country minus those moving out to other parts of the US — has steadily cooled in recent years.

There are a few reasons behind Florida's slowing numbers and waning appeal. For some, the state's tax benefits may no longer outweigh its rising cost of living. That was certainly the case for Jones.

"Our reasons for moving were multifaceted," Jones, 60, told Business Insider. "A major factor was affordability — the cost of living in Florida had gotten out of control. Prices increased for everything — homeowners' and auto insurance, and even for everyday expenses like groceries and eating out. Those costs felt particularly high in South Florida compared with other parts of the state."

The Joneses found a more affordable, more relaxing life in North Carolina

Jones and her husband settled in a small rural town about an hour from Charlotte. They now live in a custom-built lakefront home on 1.5 acres — the kind of property Jones said she couldn't have afforded in Florida.

Indeed, Florida's home prices have continued to climb in recent years. Data from Redfin shows that the median home sale price in Florida increased by 19% between March 2021 and March 2026, reaching $417,000.

With the state's overall cost of living rising, many people — especially young adults, like Jones' son — are finding it difficult to become homeowners.

"My daughter managed to buy a condo a few years ago, when prices were lower, and interest rates were still low," Jones said. "But my son has little chance of buying anytime soon; he'll be renting for the near future, like most of his friends — most of my friends talk about the same thing with their kids."

Besides more affordable housing, Jones and her husband are also enjoying lower home insurance costs, as well as cheaper groceries and restaurant prices in North Carolina. But perhaps the biggest benefit of all is that the lower cost of living has allowed Jones to cut back on work.

"My husband retired a few years ago, and I was able to transition to remote work," Jones said. "We love [North Carolina's] slower pace of life and the fact that people are very nice up here. My quality of life — my stress level, everything — has improved tremendously just from being out of what felt like a rat race."

Natalie Alatriste left Florida in search of a more like-minded community

Natalie Alatriste is also a native Floridian. She remembers a time when her hometown of Miami felt sleepier, and neighborhoods like Little Havana were still under the radar. Today, she said, the city feels transformed.

"There's a pre-COVID Miami and a post-COVID Miami, and the post-COVID version is completely different," Alatriste, 35, told Business Insider. "The cost of living has gone up, and so many people have moved in that traffic is always heavy."

But it was not just Miami's growth that pushed her to reconsider her future in the state. Alatriste said Florida's shifting political landscape was also a factor in her decision.

"In 2024, I seriously started thinking about leaving not just Miami, but Florida entirely," she said. "The state's politics became a turning point for me. During the presidential election, everything I voted for — the amendments, the candidates, all of it — went in the opposite direction."

In 2025, Alatriste moved to Shirlington, a neighborhood in Arlington, Virginia, that's roughly a 20-minute drive from Washington, D.C. She and her partner rent a three-bedroom, three-story townhouse that's about 2,500 square feet, and pay roughly $4,350 a month. It's still expensive, but Alatriste said sharing the cost with a partner makes it easier to handle, and overall, Virginia feels more affordable.

"My quality of life feels much better in Virginia. I don't feel like I'm wasting so much time or spending so much money just to live," she said. "I also have greater peace of mind and can breathe easier because I'm part of a community that feels more aligned with my values."

Karen Meadows wanted a more active retirement

Florida is one of the most popular retirement destinations in the country. It offers plenty of obvious draws, including no state income tax, warm weather, and an abundance of retirement communities. But for some retirees, like Karen Meadows, life spent at the beach or by the pool isn't enough.

"Many people move to Florida to retire because it's quiet and has a slower pace of life," Meadows, 62, told Business Insider. "But for me, I wanted to move somewhere with more energy."

In 2024, Meadows and her husband moved to New York City.

"It's funny because the first thing everybody says about our move is, 'Oh my God, you did the opposite,'" Meadows added, "and they're right."

Meadows sold her home in Panama City Beach and now lives in a two-bedroom, two-bathroom condo in Brooklyn. Though New York still feels intimidating at times, being closer to her kids and living in a vibrant city has made the move worth it.

Beyond training for marathons — including the New York City Marathon and the Boston Marathon, both of which she has run several times — she volunteers with North Brooklyn Angels and the food rescue organization City Harvest. She has also joined the North Brooklyn Runners Club and started a book club.

"I know I probably could have moved somewhere more laid-back, warmer, and with lower taxes, but I love New York," Meadows said. "I'm almost 63, and I feel better and more alive than ever. Life feels freer, I'm more engaged, and there's still so much to explore."

Are you a former Floridian? We want to hear from you. Email the reporter, Alcynna Lloyd, at alloyd@businessinsider.com to share your story.

• Tax proposals in California and New York are pushing billionaires to Florida.
• Aside from the tax benefits, lifestyle perks are also fueling the trend.
• Mark Zuckerberg, Larry Page, and Sergey Brin have all recently purchased homes in the city.

Move aside, Wall Street and Silicon Valley: Miami is vying to be the new epicenter of US business, tech, and wealth.

The city has long been seen as a gateway to Latin America and the Caribbean, but recent developments in its business landscape are helping turn it into a larger American business hub.

Finance firms, tech companies, and consumer brands have expanded their presence in the city, from opening new offices to relocating headquarters.

And their executives have joined the wave.

Ken Griffin recorded Miami-Dade County's first-ever nine-figure home sale after Citadel announced its relocation in 2022; Jeff Bezos spent $147 million on two Indian Creek homes after leaving Seattle for Miami; and Palantir CEO Alex Karp quietly bought a $46 million mansion on the Venetian Islands ahead of the company's headquarters shift to Aventura.

This comes as states like New York and California are considering or proposing policies aimed at increasing the taxation of the ultrawealthy. This includes California's proposed Billionaire Tax Act, which would impose a one-time 5% tax on the net worth of California residents and certain trusts worth at least $1 billion, and New York's pied-à-terre tax bill, which would impose an added tax on certain non-primary New York City homes, including second homes owned by people whose primary residence is elsewhere.

But beyond the tax benefits, the ultrawealthy are flocking to Miami for the lifestyle.

"You can't beat the lifestyle," Manny Varas, a luxury homebuilder who works with billionaire clients in South Florida, told Business Insider.

Varas, who has built and renovated homes for the likes of Jennifer Lopez, Lil Wayne, and the Bezos family, said that the city's "pro-work and creative environment," as well as its culinary, hospitality, arts, and events scene, are among the biggest drivers of billionaires' decisions to move to Miami over other tax-friendly states.

Some of these leaders have officially announced they or their companies will be moving to the Sunshine State, while others have quietly snapped up property in the city in recent months, signaling a potential expansion of their presence there. While some have cited business interests, others have publicly shared factors such as family proximity and Miami's culture.

Here are some of the most notable people and companies that have recently relocated or bought up property in Miami.

Ken Griffin

Leading Miami's billionaire migration is Ken Griffin. In June 2022, Citadel and Citadel Securities announced they would move their global headquarters from Chicago to Miami.

In April 2022, an entity tied to Citadel paid a then-record $363 million for a waterfront Brickell office development site.

Citadel now lists Miami as its global headquarters, and its new Brickell location is expected to have 1.2 million square feet of office space, according to its plans.

Meanwhile, Griffin purchased the $107 million, 4-acre Adrienne Arsht Estate in Coconut Grove in 2022, setting a Miami-Dade record at the time and becoming the first nine-figure home sale in the county's history.

While Citadel's permanent Brickell tower is still in development, Griffin has been one of the biggest figures betting on Miami as the next center of US commerce.

The company told Business Insider that the city was home to about 400 Citadel-affiliated employees, including some senior executives.

Jeff Bezos

In 2023, the Amazon founder announced via an Instagram post that he was leaving Seattle for Miami

That fall, Bezos bought neighboring mansions in Miami's Indian Creek Island for $79 million and $68 million, in what was one of the highest-profile moves in Miami's billionaire era.

Bezos cited Blue Origin's operations in Cape Canaveral, Florida, and his parents' relocation back to the city as reasons for his return to Miami, where he attended high school.

Peter Thiel

On December 31, 2025, Thiel Capital — Peter Thiel's private investment firm — announced that it had opened a Wynwood office, saying the space would complement its Los Angeles operations.

The firm also said Thiel has maintained a personal residence in Miami since 2020, when he purchased an $18 million mansion in Miami's Venetian Islands.

In 2024, Thiel moved his voter registration to Florida, further formalizing his move to the state.

Michael Ferro

In March 2025, Michael Ferro Jr., chairman of the private equity firm Merrick Ventures, bought a 2.5-acre estate on Star Island for $120 million, setting what was then a record for a home sale in Miami-Dade County.

He also moved Merrick Ventures to Florida. The investment firm Ferro, founded in 2007 and previously based in Chicago, is now described on its website as a Florida-based private equity company focused on technology.

FC Barcelona

Along with Miami's influx of billionaires, the city has also become the American capital of soccer, with international figures like Lionel Messi and David Beckham investing in the sport's presence there.

In April 2025, FC Barcelona announced it would relocate its North American division's commercial offices from New York to Miami's One Biscayne Tower after receiving an incentive grant from the Miami Downtown Development Authority, an autonomous city agency focused on economic and business development.

Galderma

Galderma, the parent company behind brands like Cetaphil and Differin, announced in June 2025 that it would establish its new US headquarters in Miami's Brickell neighborhood. The company said it expects roughly 150 employees to be based there by 2028.

The skincare company cited the concentration of med spas and dermatology clinics in the Miami metro area, the rapid growth of aesthetic procedures in the region, and the size of the Miami Health District as drivers behind the move.

Playboy

In August 2025, Playboy announced it would relocate its global headquarters from Los Angeles to Miami Beach. At the same time, it announced plans for a new Playboy Club in Miami Beach and new content studios in the city.

The company hopes to open its offices by September 2026.

"Miami Beach is among the most dynamic and culturally influential cities in the country, making it the ideal home for Playboy's next chapter," Ben Kohn, CEO of Playboy Inc., said in the statement.

MSC Cruises

In January, MSC Group's cruise division opened its new North American headquarters in downtown Miami.

The 130,000-square-foot office, located near PortMiami, is a roughly $100 million investment that will house more than 400 employees across MSC entities under one roof, MSC said in its announcement.

Palantir

In February, Palantir announced it had moved its headquarters to Miami.

Regulatory filings placed the company's principal executive office at 19505 Biscayne Boulevard in Aventura, about 17 miles north of downtown Miami.

The address, which is also home to an Industrious coworking space, is located across from the sprawling Aventura Mall and sits above a Sweetgreen, a Starbucks, and a Lego store.

Months before, CEO Alex Karp quietly bought a $46 million mansion in Miami's Venetian Islands.

Howard Schultz

In March, former Starbucks CEO Howard Schultz said in a LinkedIn post that he and his wife were leaving Seattle for Florida after more than four decades in the city. He wrote that they had moved to Miami for their "next adventure together."

The announcement followed Schultz's purchase of a $44 million penthouse at the Four Seasons Private Residences, a waterfront residential tower in Surfside.

The executive, who had long-established ties in Seattle — the city where the coffee chain was founded — is one of the newest neighbors in Miami's high-profile circles.

Mark Zuckerberg

While the social media tycoon has not formally announced a relocation to Miami, Mark Zuckerberg made Miami history in March when he and his wife, Priscilla Chan, purchased a $170 million property on the appropriately nicknamed "Billionaire's Bunker," Indian Creek Island — the most expensive home sale in Miami-Dade County's history.

The still-under-construction property spans about 2 acres on the exclusive island, where Zuckerberg will be neighbors with Jeff Bezos, Ivanka Trump, and other notable figures.

Google's Larry Page and Sergey Brin

Google co-founders Larry Page and Sergey Brin have both made major moves into South Florida's luxury real-estate market in recent months.

Page, who has long been based in Palo Alto, California, spent roughly $173.4 million on two Coconut Grove properties — including a 4.5-acre waterfront compound on Biscayne Bay — in December and January.

In March, Brin, who has also been a longtime California resident based in the Bay Area, purchased the former Allison Island home of LVMH CEO Michael Burke for $51 million.

• At 35, I decided to leave Texas behind to live in Madrid. I didn't have much of a plan.
• After moving, my life changed. I felt inspired by the women I met abroad and started a business.
• Life hasn't been perfect, but I'm still glad I'm here a decade later.

At 35, I left my comfortable life in Texas and bought a one-way ticket to Madrid to teach English.

On paper, everything in Austin looked fine: I had a job at a tech startup, a condo, and a steady routine. My days were predictable, comfortable, and deeply unfulfilling. I felt like I was sleepwalking through them.

I'd studied in Spain and had attempted to move there three times during my 20s. By my mid-30s, I assumed I had missed my opportunity.

Despite being single and childfree, walking away from everything without a plan felt like recklessly blowing up my life.

However, I always had a nagging feeling that there was more to my story. So, I pushed past the voice in my head that said I was "too old" to start over and packed my bags.

Ten years later, I'm still abroad. This move reshaped my life in ways I couldn't have predicted. Breaking with society's norms and taking a chance on myself led me to build the life of freedom I truly wanted.

Here are three things I've learned since leaving the US for my new life in Spain with me, myself, and I.

Age isn't as limited as I'd been taught to believe — especially for women

In the US, we are repeatedly reminded of the typical "path of success": Get married, have children, climb the corporate ladder, buy the house — and do all of this before you get too old.

In my early 30s in Austin, I had a built-in social circle where everyone my age was coupled (or wanted to be), and many had children. As a woman who wasn't prioritizing marriage or motherhood, I felt strangely behind, despite not wanting the same things. I felt like an outlier.

That changed when I moved to Spain. Most women I met didn't follow conventional timelines, and I no longer felt subtle judgment about my life choices. I met countless women my age and older, without kids, and many of them were unattached.

No one ever asked me why I wasn't married. For the first time in my life, I felt like my life choices were normal.

I was also surprised by the number of women over 30 I met who had moved abroad. In Texas, I only knew of students and retirees making the leap, not people in the middle of their careers.

Most people my age were chasing stability, not a total life shake-up. Having no one who understood to turn to for support made me feel even more anxious about my decision.

However, I soon realized that moving in my 30s was actually an advantage. I had more financial stability, better self-awareness, and the wisdom to navigate challenges with perspective.

One of the biggest lessons from my past decade abroad is that there's no expiration date on reinvention. My 30s and 40s have been full of new beginnings, from moving abroad at 35 to starting a new career at 37 to building a thriving business at 40.

Rather than conforming to a path, I created one that fit.

Changing where you live can radically change your life

When you move somewhere new, you gain something very powerful: the ability to choose who you want to be. Distance from past identities, histories, and assumptions about who you are can be very freeing.

And that's the real gift of moving abroad, it's not just a change of scenery, it's a change of context. You can try, fail, pivot, and evolve without an audience.

Before I moved to Spain, my life in the US was characterized by serial job-hopping. I struggled to find my way in the corporate world, while everyone else seemed to move through it with ease.

I felt like something was wrong with me, and I constantly wondered why I couldn't just conform. In the US, work feels like it equals your worth, so what did not thriving say about me?

At 35, I knew teaching abroad wasn't my long-term plan, but I also didn't move across the ocean to chase the conventional path of success. For the first time, I felt free of societal expectations, family pressures, and cultural norms. That anonymity coupled with downtime was the catalyst for self-discovery.

I started asking myself questions that never fit within the conventional definition of success: What do I really want? What excites me? What kind of life do I want to create?

Outside the 9-to-5 grind, I found creativity and clarity. In Madrid, I started blogging, organizing events, and exploring ideas without knowing where they would lead.

Within a year and a half, they led me to start She Hit Refresh, a community and company that helps women over 30 move abroad so they can stop stressing over logistics and build a life that feels aligned with who they are internally.

If I had stayed in Texas, I'm not sure that this version of me would have surfaced. I used to think that I needed to become someone different to thrive in the US.

It turns out I didn't need to change who I was; I just needed to be in a place that allowed me to become myself.

Moving abroad isn't a cure-all

It would be easy to frame a move abroad as a fairy tale, but it isn't.

Navigating visa stress and bureaucracy (particularly in a foreign language) can feel impossible some days. Even easy tasks like grocery shopping or taking the bus can be hard at first and leave you with a stress headache.

I've suffered anxiety from navigating my first office job in Spanish, and it took me years longer than expected to build close friendships.

There were many times when I felt lonely, isolated, and financially uncertain. There were even moments when I doubted whether I had made the right decision. However, I've come to learn that all this is normal.

Life abroad will have its highs and lows, because life abroad is still life.

Overall, though, my day-to-day stress is significantly lower. I walk everywhere. Healthcare is affordable. Travel is accessible and affordable.

My social life is richer and full of friends whose stories are similar to mine. Most importantly, my life feels aligned with who I am.

Moving abroad did not magically solve any of my problems, but it did give me the psychological space to reimagine who I could become. By changing where I lived, I changed how I saw myself and what I believed I was capable of doing.

I took risks I wouldn't have taken back home, and over time, those choices compounded.

What started as a one-year Hail Mary became a new career, a business, and a life that fits me far better than the one I left behind.