• Americans aren't flocking to Florida like they used to.
• BI spoke with three former Floridians about why they say the state has lost some of its appeal.
• Affordability is a common issue among relocaters, particularly with the state's higher home prices.

Kimberly Jones was born and raised in Florida and expected to live in South Florida for the rest of her life.

But after COVID, Florida no longer felt the same. An influx of out-of-staters strained the infrastructure in Jones' area of South Florida, where new construction, crowded grocery stores, and traffic-jammed commutes became the norm. The flood of newcomers also drove up housing costs, making it harder for longtime residents to afford the place they've always called home.

In 2021, Jones and her husband packed their bags and moved to North Carolina. They're not the only ones who have fallen out of love with Florida. While people are still moving to the state, net domestic migration — or the number of people moving into the state from elsewhere in the country minus those moving out to other parts of the US — has steadily cooled in recent years.

There are a few reasons behind Florida's slowing numbers and waning appeal. For some, the state's tax benefits may no longer outweigh its rising cost of living. That was certainly the case for Jones.

"Our reasons for moving were multifaceted," Jones, 60, told Business Insider. "A major factor was affordability — the cost of living in Florida had gotten out of control. Prices increased for everything — homeowners' and auto insurance, and even for everyday expenses like groceries and eating out. Those costs felt particularly high in South Florida compared with other parts of the state."

The Joneses found a more affordable, more relaxing life in North Carolina

Jones and her husband settled in a small rural town about an hour from Charlotte. They now live in a custom-built lakefront home on 1.5 acres — the kind of property Jones said she couldn't have afforded in Florida.

Indeed, Florida's home prices have continued to climb in recent years. Data from Redfin shows that the median home sale price in Florida increased by 19% between March 2021 and March 2026, reaching $417,000.

With the state's overall cost of living rising, many people — especially young adults, like Jones' son — are finding it difficult to become homeowners.

"My daughter managed to buy a condo a few years ago, when prices were lower, and interest rates were still low," Jones said. "But my son has little chance of buying anytime soon; he'll be renting for the near future, like most of his friends — most of my friends talk about the same thing with their kids."

Besides more affordable housing, Jones and her husband are also enjoying lower home insurance costs, as well as cheaper groceries and restaurant prices in North Carolina. But perhaps the biggest benefit of all is that the lower cost of living has allowed Jones to cut back on work.

"My husband retired a few years ago, and I was able to transition to remote work," Jones said. "We love [North Carolina's] slower pace of life and the fact that people are very nice up here. My quality of life — my stress level, everything — has improved tremendously just from being out of what felt like a rat race."

Natalie Alatriste left Florida in search of a more like-minded community

Natalie Alatriste is also a native Floridian. She remembers a time when her hometown of Miami felt sleepier, and neighborhoods like Little Havana were still under the radar. Today, she said, the city feels transformed.

"There's a pre-COVID Miami and a post-COVID Miami, and the post-COVID version is completely different," Alatriste, 35, told Business Insider. "The cost of living has gone up, and so many people have moved in that traffic is always heavy."

But it was not just Miami's growth that pushed her to reconsider her future in the state. Alatriste said Florida's shifting political landscape was also a factor in her decision.

"In 2024, I seriously started thinking about leaving not just Miami, but Florida entirely," she said. "The state's politics became a turning point for me. During the presidential election, everything I voted for — the amendments, the candidates, all of it — went in the opposite direction."

In 2025, Alatriste moved to Shirlington, a neighborhood in Arlington, Virginia, that's roughly a 20-minute drive from Washington, D.C. She and her partner rent a three-bedroom, three-story townhouse that's about 2,500 square feet, and pay roughly $4,350 a month. It's still expensive, but Alatriste said sharing the cost with a partner makes it easier to handle, and overall, Virginia feels more affordable.

"My quality of life feels much better in Virginia. I don't feel like I'm wasting so much time or spending so much money just to live," she said. "I also have greater peace of mind and can breathe easier because I'm part of a community that feels more aligned with my values."

Karen Meadows wanted a more active retirement

Florida is one of the most popular retirement destinations in the country. It offers plenty of obvious draws, including no state income tax, warm weather, and an abundance of retirement communities. But for some retirees, like Karen Meadows, life spent at the beach or by the pool isn't enough.

"Many people move to Florida to retire because it's quiet and has a slower pace of life," Meadows, 62, told Business Insider. "But for me, I wanted to move somewhere with more energy."

In 2024, Meadows and her husband moved to New York City.

"It's funny because the first thing everybody says about our move is, 'Oh my God, you did the opposite,'" Meadows added, "and they're right."

Meadows sold her home in Panama City Beach and now lives in a two-bedroom, two-bathroom condo in Brooklyn. Though New York still feels intimidating at times, being closer to her kids and living in a vibrant city has made the move worth it.

Beyond training for marathons — including the New York City Marathon and the Boston Marathon, both of which she has run several times — she volunteers with North Brooklyn Angels and the food rescue organization City Harvest. She has also joined the North Brooklyn Runners Club and started a book club.

"I know I probably could have moved somewhere more laid-back, warmer, and with lower taxes, but I love New York," Meadows said. "I'm almost 63, and I feel better and more alive than ever. Life feels freer, I'm more engaged, and there's still so much to explore."

Are you a former Floridian? We want to hear from you. Email the reporter, Alcynna Lloyd, at alloyd@businessinsider.com to share your story.

• It's easy to dunk on Mark Zuckerberg and Meta for burning $80 billion on the metaverse and then moving on.
• But that's not exactly true.
• What is true is that Zuckerberg used to spend a lot of time talking about the metaverse. Now he talks about AI instead.

Nearly five years ago, Mark Zuckerberg told us the future was the metaverse — an idea that seemed to involve all of us strapping on virtual reality goggles and interacting with digital versions of ourselves.

Now, reports say Zuckerberg's Meta is bailing on the metaverse after losing more than $80 billion on the project.

This is a fun story for people who like stories about Big Tech tripping on itself.

But it's not really true.

Start with the $80 billion that publications like The New York Times and others say Zuckerberg has lost chasing the metaverse. Meta has indeed generated losses of at least $80 billion via its Reality Labs unit, which lost more than $19 billion in 2025 alone.

But Reality Labs is not going away. That's because Reality Labs makes lots of things beyond Horizon Worlds, the virtual reality space Zuckerberg told us that we would work and play in, but that almost no one actually visited.

Reality Labs also develops all the hardware Meta has been selling over the years, including its Quest virtual reality goggles, and its Ray-Ban AI glasses, which seem to have at least some consumer uptake (whether that's good for the world is a different issue).

At some point in the next couple years, Meta will roll out yet another set of glasses, purportedly designed to let you stream movies at home. (These are the same glasses Netflix co-CEO Ted Sarandos recently said director James Cameron can't stop talking about.)

It's entirely possible that all of Meta's device efforts will amount to very little. Efforts to get anyone but gamers to buy virtual reality headsets really haven't panned out, and while Meta, Apple, and others are now racing to bring the same tech to lightweight glasses, we have no idea if these things will ever be more than a novelty.

But for now, Meta is still plugging away at this stuff. Which means Reality Labs will continue to generate billions of dollars in losses this year and beyond.

OK. What about the idea that Meta is no longer interested in the metaverse — a notion Zuckerberg said was so important that he re-named his company after it?

That's a little trickier to assess. Meta is quite prickly about the notion that it's bailing on the metaverse: Its argument is that the metaverse doesn't have to involve headsets, and that you could do all kinds of metaverse-y things on your phone — or maybe your phone paired with some new glasses.

That's what Meta CTO Andrew Bosworth is getting at with this tweet he put out this week (and which Meta comms directed me to when I asked them for comment for this story):

Could be! But it's also true that Zuckerberg's public interest in the metaverse seems to have dramatically tapered off since 2021, when he told us the future was all about living in virtual space. (Zuckerberg had very different hair back then, too.)

Now, of course, Zuckerberg spends most of his time talking about AI, and Meta's ambitions to build "superintelligence." Which is why he's spending gazillions on AI talent and datacenters.

It's possible that all of those efforts get replaced by something else, too. Everyone in tech swears that the current AI boom really is a world-reshaping moment, and maybe it will be. But if you're still wondering what happened to all those NFTs you bought in 2021, I'll forgive you if you're going to remain in a wait-and-see on this one.

There is another way to think about Meta's interest in both the metaverse and AI. They're both shiny new things that offer Zuckerberg the promise of something he's wanted for a very long time: a way to run a business without having to rely on Google or Apple as his intermediaries.

Right now, Meta reaches people through phones and operating systems it doesn't control. At peak metaverse hype, Zuckerberg was clearly hoping to replace the iPhone with devices of his own. And in an AI-first world, it's possible the phone matters a lot less — or gets displaced by a new set of devices and interfaces.

That doesn't mean AI is just the metaverse with a new label. But it does suggest the through line here isn't the technology. It's Zuckerberg's recurring search for a platform he owns.