• Google unveiled a new AI-powered search this week. It could ruin the internet.
• The changes mean you'll get a traditional list of links much less often.
• Instead, you'll get AI-powered answers, personalized just to you. That's not the internet we know.

Google is about to ruin the internet.

And I love the internet. I love websites. I love sending links to my friends. I spend nearly my entire workday looking at various Chrome tabs. I enjoy looking at websites I've never looked at before.

All of that is going to change with Google's new search updates, which lean into AI-generated answers. Its plans gave me an awful sinking feeling.

The big change will be to integrate AI even more into search — instead of typing in a few keywords and getting a list of links, Google will spit out more AI-powered answers to questions and personalized requests (I'll explain more in a bit.)

When a Big Tech company gives a demonstration of a new product, you've always got to look at it with some skepticism, so let's take this with at least a grain of salt: But Google, this week, said its new features would let an AI agent send you updates whenever your favorite athletes launch a new sneaker, for instance. (I am not sure how it knows your favorite athletes, but, at the same time, of course, Google knows that about you.)

A personalized internet isn't the internet

I really struggled to get into the mindset of someone who wants this. I'm not a sports fan or a sneakerhead, so new athlete-endorsed shoes don't thrill me, but I do enjoy shopping, so I can see the appeal of buying cool new sneakers. Do I want an alert when an athlete or brand announces this? Do I expect this to be something I wouldn't see in a TV ad, read in a style magazine, or see on the athlete's Instagram? Like, I guess I can see some convenience here, but there's already a robust ecosystem of ways to get this information that I find generally pleasurable to engage with.

Another example: Someone asking Google for advice on where to go for a hike with restaurants and parking nearby. That's a nice, wholesome project for a demonstration, but I can't imagine using Google in this way. I use Google in that time-honored way we've all been taught: typo-laden, two-word utterances — not elegantly worded requests.

I usually already know what I want to find; I just need help getting to the website that gives me the thing I want.

Google, of course, is bullish on its new product — and especially the personalization of it all. "We believe the best version of search is one created just for you," said Robby Stein, vice president of product for Google Search, during the I/O presentation this week.

I guess? Sure?

Stein gives an example of a college student asking about black holes. The student types a question in the search bar, and Google gives an AI-generated answer and creates a customized animation that shows how black holes work. (Eventually, it will give you a few links to other information about black holes.)

OK, cool. But that's not really what "search" is, right? That's just an AI chatbot that answers highly specific questions.

'Google Zero' might be coming

All this is obviously potentially very bad news for websites that have depended at least in part on Google search traffic, including the one you're now reading. There's been an expectation of this coming eventually — a doomsday event referred to glumly as "Google Zero" when Google traffic, which has been dropping across the news industry for the last few years, eventually hits zero. AI Overviews and people using other AI tools like ChatGPT to find information have already cut deeply into publishers' search traffic.

I am aware that my aversion to this new search experience may seem like self-preservation, since this is ostensibly not good for the journalism industry (in the short term, at least). But I assure you that my complaints are more personal and short-sighted. I am annoyed that this will change how I search and how I experience the internet.

I think of "the internet" as a place you go to; it shouldn't come to you.

I know it's outdated, but imagine the information superhighway — a physical space of roads, silos, and dungeons you can wander around. Google is the doorway to it. It hands you the map so you can give yourself a self-guided tour. But you're on your own in there.

By doing this for, say, 12 hours a day, seven days a week, for, say, two decades, you become quite adept at knowing where to look and how to navigate. I still think of the internet this way.

The new Google seems like a gated community

But a version of the new AI search is one where you never have to venture out onto the internet; it's brought to you in a sanitized form by an intermediary. It's like living in a gated community with a strict HOA vs. a walkable city with public transit.

I know that harping on the virtues of "websites" is something only old people do; a leftover of the techno-optimism of people who spent time on old-timey messageboards or blogs. And, well, sure, I'm an old crank, but I've also got the youth on my side on this one. As my colleague Dan DeFrancesco writes, Gen Z has an aversion to AI — and this may affect how they adopt these new Google search products. I say, if Gen X fads like hacky sacks are back, then so should caring about the open web.

I don't want Google search to trap me into its AI HOA! I want my internet experience to have a tacky-colored house, an unkempt lawn, and a year-round 12-foot Home Depot skeleton. That's what the internet should feel like to me: something to explore and venture out into, even if that means a tiny bit of imperfect friction.

• Around 600 Google employees urged CEO Sundar Pichai to reject classified Pentagon AI deals.
• They said they want to see AI benefit humanity, not be used for autonomous weapons or surveillance.
• Google and the Pentagon are in talks to use Gemini in classified settings, per a recent report.

Around 600 Google employees sent a letter to CEO Sundar Pichai on Monday, urging him not to let the company's AI technology be used by the US military for classified operations.

The letter, signed by employees in Google's DeepMind and Cloud divisions, cited a recent Information report that Google and the Pentagon were negotiating the use of Google's Gemini AI in classified settings.

"As people working on AI, we know that these systems can centralize power and that they do make mistakes," the employees wrote in the letter. "We feel that our proximity to this technology creates a responsibility to highlight and prevent its most unethical and dangerous uses."

"Currently, the only way to guarantee that Google does not become associated with such harms is to reject any classified workloads," employees continued in the letter. "Otherwise, such uses may occur without our knowledge or the power to stop them."

Google didn't immediately respond to a request for comment from Business Insider. Google has not yet responded to the letter, said Jane Chung, the founder of Justice Speaks, a communications firm representing the workers. Bloomberg first reported on the letter.

Google has long faced internal pushback to its efforts to work with the US military. In 2018, it decided not to renew Project Maven, a Department of Defense contract to integrate AI into military operations, following pressure from hundreds of employees. Palantir later picked up the deal.

The same year, Google established a set of AI principles, including a pledge not to use AI for weapons or surveillance. Last year, it updated those AI principles to remove wording around weapons and surveillance.

The company also secured new contracts with the Pentagon last year to use its AI and cloud products. In March, the company said it would provide the Pentagon with AI agents in a non-classified setting. It also told Google DeepMind employees during a January meeting that they should expect more of these types of deals.

In the letter, Google employees raised concerns that classified work would lead to a lack of oversight into how the company's technology is used.

"We want to see AI benefit humanity; not to see it being used in inhumane or extremely harmful ways," the employees wrote. "This includes lethal autonomous weapons and mass surveillance but extends beyond."

Read the full letter below:

Dear Sundar,

We are Google employees who are deeply concerned about ongoing negotiations between Google and the US Department of Defense. As people working on AI, we know that these systems can centralize power and that they do make mistakes. We feel that our proximity to this technology creates a responsibility to highlight and prevent its most unethical and dangerous uses.

Therefore, we ask you to refuse to make our AI systems available for classified workloads.

We want to see AI benefit humanity; not to see it being used in inhumane or extremely harmful ways. This includes lethal autonomous weapons and mass surveillance but extends beyond. Currently, the only way to guarantee that Google does not become associated with such harms is to reject any classified workloads. Otherwise, such uses may occur without our knowledge or the power to stop them.

Making the wrong call right now would cause irreparable damage to Google's reputation, business, and role in the world. At this very moment, the safety of our own workforce and critical infrastructure are under active threat. Human lives are already being lost and civil liberties put at risk at home and abroad from misuses of the technology we're playing a key role in building.

We know from our own history that our leaders can make the right choices, for ourselves and for the world, when the stakes are high.

Today, we call on you, Sundar, to act according to the values on which this company was built, and refuse classified workloads.