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A nutritionist swears by the 'triple 30' rule to eat enough protein and fiber for gut health and longevity

17 de Junho de 2026, 09:02
Hands hold a fruit and granola bowl beside coffee cups and a red drink on a rustic wooden table.
A nutritionist recommends planning your meals around the triple 30 rule: 30 grams of protein per meal, 30 grams of fiber per day, and 30 different plants a week.

Alina Rudya/Bell Collective/Getty Images

  • A nutritionist uses a simple diet strategy to boost energy, improve gut health, and curb cravings.
  • Her 'triple 30' rule makes it easier to get enough protein and fiber without overdoing it.
  • It's all about adding healthy foods to your diet, including treats like dark chocolate and popcorn.

Forget proteinmaxxing — a simple three-part rule can help you hit your goals without overdoing it, says a top nutritionist in the UK.

Dominique Ludwig has been helping people eat healthfully for three decades. She said most diet trends offer contradictory advice, wasting your valuable time, money, and energy.

"In a world where nutrition is very confusing, it can actually be really simple," she told Business Insider.

Ludwig's new book, "No Nonsense Nutrition," offers a road map for healthy eating principles that work for both her and her clients.

One of her favorite tips is the "triple 30" rule: eating 30 grams of protein at each meal, 30 grams of fiber each day, and at least 30 different plants in your diet each week.

Ludwig said that within four weeks of following the triple 30 rule, her clients can cut back on processed foods without feeling deprived or relying on complex or strict eating plans.

As a result, they often have reduced cravings and "food noise," better digestion, lower inflammation (which may translate to fewer aches and pains), better mood, and more energy.

"Sometimes you don't need to jump down every rabbit hole. If you just start with the foundation, you suddenly see that food actually can be one of the most transformational things we can do to our health," Ludwig said.

Eat protein at every meal

You're probably already getting enough protein, Ludwig said, but timing it correctly can help you feel full throughout the day.

"It stabilizes your blood sugars. It keeps you feeling fuller for longer," she said. "Having your protein in the morning is really important because if you get breakfast right, it sets the bar for the rest of the day."

She recommends aiming for around 30 grams of protein at each meal through sources like Greek yogurt, fish, chicken, or legumes.

A close up of a woman meal prepping chicken and vegetables.
You don't need to eat heaps of chicken breast to get enough protein. Start with around 30 grams per meal.

Filmstax/Getty Images

That's about 90 grams of protein per day, although you may need more if you're larger or highly active. Research suggests that adults benefit from around 1.5 grams of protein per kilogram of body weight (or 0.7 grams per pound) daily.

Getting the right amount of protein is also important for a long, healthy life, and we generally need more as we get older to prevent age-related loss of muscle tissue and promote a healthy metabolism.

"Proteins are not only for our muscles, but they're also for repair, they support our immune system, and our neurotransmitters. They're really important," Ludwig said.

Aim for 30 grams of fiber a day

While protein gets all the attention, Ludwig said fiber is an underrated nutrient that supports gut health, weight loss, and more.

"We're living in this massive fiber gap at the moment," she said. "It's the missing link."

Getting enough fiber helps slow digestion, which can promote steadier blood sugar and energy levels, helping you feel more satisfied after meals.

a whole grain sandwich on a cutting board
Protein and fiber work together to keep you full after meals. Try combos like whole-grain bread and chicken or tuna salad, Greek yogurt with berries and nuts, or lentil soup with veggies.

bhofack2/Getty Images

"Protein and fiber are like this dynamic duo; together they're bulky, and that means they switch on all these satiety mechanisms," Ludwig said.

She recommends 30 grams a day, slightly more than typical dietary advice, based on research from the American Gut Project, a study of more than 15,000 people led by the University of California San Diego, that analyzed health and eating habits.

High-fiber diets — rich in foods like beans, nuts, and whole grains — are also linked to a lower risk of chronic illnesses like heart disease and colorectal cancer, making fiber a key nutrient for longevity, too.

Include a variety of plants in your diet

The final 30 in Ludwig's formula refers to including 30 different types of plants in your diet each week, to provide a wide range of nutrients for gut health.

Your digestive system hosts colonies of beneficial bacteria, your microbiome, which play a key role in health, from your mood to your energy levels.

Ludwig compared the microbiome to a zoo: just as giraffes prefer different foods from lions, each type of gut microbe thrives on different micronutrients found in different plants.

Loading up on 30 plants a week is easier than you might think: every little bit counts, from the herbs and spices in your pantry to your morning coffee or tea.

And, she said, don't forget to treat yourself: fresh fruits, popcorn, and dark chocolate all help support a healthier gut in the long term.

Read the original article on Business Insider

How a nutritionist hits her protein goal without tracking food or counting macros

14 de Junho de 2026, 06:19
A woman sits on a leather couch.
Sophie Gastman relies on high-protein staples to reach her protein goals without overthinking.

Zoë Birkbeck

  • You don't need to count your macros to eat enough protein, a registered nutritionist said.
  • Sophie Gastman relies on high-protein staples to reach her protein goals without overthinking.
  • Her kitchen is always stocked with products like tinned fish.

When Sophie Gastman, a registered nutritionist, counts macros like protein, it can lead to overthinking.

"Staying away from hyper-focusing on any kind of number is more helpful," she told Business Insider.

Instead of tracking her meals or counting macros, Gastman incorporates high-protein ingredients into her dishes, alongside generous portions of vegetables, fibrous foods like beans, and healthy fats like avocados. Despite social media trends like protein-maxxing and debates over how much of the muscle-building nutrient we really need for optimal health, most of us tend to eat enough protein without trying, the author of "Find Your Healthy" said.

Research suggests that active people should aim to eat between 0.7 to 1 gram of protein per pound of body weight. To put that into context, a 130-pound woman should aim for around 90 to 130 grams of protein a day, while a man weighing 176 pounds should aim for between 125 and 176 grams a day. In a day, that might look something like eating: a half-cup of Greek yogurt, two eggs, a chicken breast, a cup of beans with rice, and a glass of milk .

She shared the easy protein sources she always has in her kitchen that help her eat protein at every meal without planning ahead.

Tinned fish

A tinned fish gorcey aisle.
Gastman adds tinned fish to everything from salads to pasta dishes.

Olivia J Walsh/Getty Images

Tinned fish is affordable, high in protein, and can last for months, even years, if left unopened in a cool, dry place.

"I've got tuna, sardines, mackerel, salmon, literally always," Gastman said.

She chucks tinned fish onto salad, smashes them on toast, and stirs them through a stir-fry or a bowl of rice. "You could literally put them on anything," she said.

Eggs

A person eats fried eggs.
One large egg contains about 6 grams of protein.

Alexander Spatari/Getty Images

Gastman always keeps eggs stocked in her kitchen.

One large egg contains about 6 grams of protein and cooks in minutes, she said. Eggs can be added to salads, breakfast tacos, or the classic avocado on toast.

Frozen edamame beans and peas

A bowl of edamame beans.
Gastman adds edamame beans to stir-fries, salads, and rice bowls.

Feifei Cui-Paoluzzo/Getty Images

Peas and edamame beans have a regular spot in Gastman's freezer. She loves to add them to stir-fries, salads, and rice bowls.

A 100-gram serving of cooked edamame beans contains 11.5 grams of protein, while the same amount of peas contains around 4.7 grams."They're a really great source of protein," she said, "They make meals really satisfying."

"Once you combine ingredients like eggs and edamame beans and peas, you've suddenly got something that is actually quite high protein," Gastman added.

Read the original article on Business Insider

I tried 14 high-protein drinks and ranked them from worst to best. Some had as much protein as a whole chicken breast.

protein drinks ranking
I compared 14 high-protein chocolate drinks, including Core Power, Muscle Milk, and Boost.

Kristine Villarroel/Business Insider

  • High-protein drink options have been expanding, from shakes to chips and even beer.
  • I ranked 14 high-protein drinks and thought Fairlife's Core Power, OWYN, and Nesquik were the best.
  • Some of the drinks had as much protein as a chicken breast.

It looks like the protein craze is here to stay, whether to help achieve personal fitness goals or to preserve muscle mass while taking GLP-1 medications.

Over the past few years, high-protein products have taken over grocery store aisles, from pasta to chips, and they don't seem to be slowing yet.

The US government's Dietary Guidelines for Americans, released earlier this year, emphasized the role of protein and dairy products in its recommended daily diet, although dietitians have cautioned against protein-maxxing at the expense of other nutrients.

More people are reaching for ultra-high-protein products, and if you remember the 1990s' meal-replacement milkshake craze, these drinks might feel a bit familiar.

Nutritional shakes — whether they're used by athletes seeking nutrients on the go, parents to supplement their growing children's diets, or adults with dietary needs seeking to pack in as many nutrients in a compact, easily digestible form — aren't new to everyone's diets.

To better understand the high-protein drinks on sale today, I visited two New York City grocery stores and picked up every drink that advertised its protein content, with the lowest having 12 grams of protein, which is as much as two eggs.

I tried every brand's chocolate flavor to best compare their tastes and ranked all 14 based on flavor, as well as considering their nutritional content and price-to-value.

In general, I looked for drinks that tasted chocolatey, were sweet enough to serve as a sweet treat without going overboard, and were overall enjoyable to drink on their own.

It's worth noting that many shakes on the market are considered ultra-processed foods, which the new government guidelines recommend avoiding.

Here's how I ranked them, from lowest to highest.

14. Remedy Organics Cacao Essentials Protein Shake
remedy protein taste test

Kristine Villarroel/Business Insider

Cost: $4.99 for 12 fluid ounces

Calories: 210 calories

Protein: 16 grams

Added sugar: 7 grams

The taste of the Remedy Organics Cacao Essentials Protein Shake was what I could best describe as healthy.

The date-sweetened drink is packed with plant-based ingredients, including adaptogens like ashwagandha and maca root powders as well as tapioca prebiotic powder.

But taste-wise, they weren't as sweet-treat-like as some of the other shakes. It tasted strongly of cacao, but it felt a little chalky, and seemed saltier than it did sweet.

While I liked the drink's ingredients, I really disliked the taste. If you're looking for a plant-based, adaptogen-full drink that will also help you reach protein goals, this could be an option for you — but don't go into it expecting a sweet chocolate milk type of drink.

Flavor rating: 1/10

Overall rating: 6/10

13. Muscle Milk Zero Sugar Chocolate Protein Shake
muscle milk zero sugar taste test

Kristine Villarroel/Business Insider

Cost: $3.99 for 14 fluid ounces

Calories: 170 calories

Protein: 25 grams

Added sugar: 0 grams

When I first poured the Muscle Milk Zero Sugar shake, I noticed just how dark and thick it was. Tasting it, I found that it was way too sweet for my taste. This, combined with the thick texture, made for a pretty interesting drinking experience — I had to wash down the shake with some water to follow up the sweet taste left in my mouth.

Although I couldn't finish drinking the small taste I'd poured myself, it also had the fewest calories and grams of sugar in the ranking, the highest fiber, and I felt like the protein payoff was great, which made the overly sweet taste feel more like a trade-off.

If you're trying to get half of your daily protein in as few calories as possible while also watching out for sugar content, this drink might be good to have on your radar … but you'll have to remind yourself of the nutrients in every sip.

Do it for the protein, bro.

Flavor rating: 3/10

Overall rating: 6/10

12. Koia Cacao Bean Protein Shake
koia protein drink taste test

Kristine Villarroel/Business Insider

Cost: $4.99 for 12 fluid ounces

Calories: 190 calories

Protein: 18 grams

Added sugar: 4 grams

Compared to some of the other protein drinks, I found Koia's Cacao Bean protein shake to be very thin and light in color when I first poured it.

Its flavor, as the name would indicate, is very cacao-bean forward. To me, it tasted exactly like cacao nibs, which can lean more nutty and earthy than chocolate-y.

In a statement to Business Insider, Koia said the Cacao Bean protein shake is "crafted to highlight cacao's naturally bold, slightly bitter profile rather than masking it with excessive sweetness or artificial flavoring," resulting in a flavor that "may be less sweet than traditional protein shakes."

The almond-based, monk-fruit-sweetened drink, which isn't too sweet and packs in plant-based ingredients like rice, pea, and chickpea protein and a prebiotic blend, wasn't one of my favorites for taste, although it was fairly competitive with the other options in terms of nutrients.

Flavor rating: 4/10

Overall rating: 5/10

11. Chocolate Sport Shake
sports shake protein drink taste test

Kristine Villarroel/Business Insider

Cost: $2.00 for 11 fluid ounces

Calories: 350 calories

Protein: 12 grams

Added sugar: 39 grams

I found the flavor of the chocolate Sport Shake to be one of the most enjoyable in the ranking, and it reminded me a lot of plain chocolate milk — it was very, very sweet. I also liked that it didn't taste too much like dairy, something that bothered me with other drinks in the lineup.

However, the drink's sweet and tasty flavor was overshadowed by its ultra-high added sugar content of 39 grams, or more than 9 teaspoons.

While the drink has some fiber in it, coming in with 3 grams, and it was the cheapest of the ranking, I couldn't justify that much sugar. I will probably not reach for this again.

Flavor rating: 8/10

Overall rating: 1/10

10. Nesquik Chocolate Low Fat Milk
nesquik drink taste test

Kristine Villarroel/Business Insider

Cost: $2.50 for 14 fluid ounces

Calories: 250 calories

Protein: 14 grams

Added sugar: 18 grams

I was shocked when I learned that Nesquik's classic chocolate milk could be considered a nutritional drink.

At 14 grams of protein, as advertised on the bottle, the drink has more grams of protein per serving than other drinks labeled as protein drinks.

Tasting it was just as nostalgic as expected. Compared to some of the other drinks, however, I noticed it had a stronger dairy taste and was very sweet, with a total of 18 grams of added sugar.

I also noticed that the bottle recommended a portion of half a bottle, probably due to the drink's high sugar content, which would also result in half the protein intake overall.

I probably wouldn't have reached for this in adulthood if not to compare it here, and I probably won't really reach for it again.

Flavor rating: 6/10

Overall rating: 4/10

9. Muscle Milk Pro Knockout Chocolate Protein Shake
msucle milk protein taste test

Kristine Villarroel/Business Insider

Cost: $5.99 for 14 fluid ounces

Calories: 220 calories

Protein: 40 grams

Added sugar: 0 grams

Like its low-sugar version, the Muscle Milk Pro looked dark and thick. Taste-wise, the drink was sweeter than chocolate-y, and I didn't love the flavor.

Although the drink packs an impressive 40 grams of protein in 14 ounces and 220 calories, has the highest ratio of protein to fluid ounces, and also has the highest fiber content in the list, the taste was one of my least favorites, and I had to wash it down with some water after tasting, as it had such a lingering flavor on the tongue.

When considering the nutritional aspects of the drink, however, I felt like the taste was a solid trade-off for one of the most protein-efficient drinks in the ranking, having the second-highest amount of grams of protein in a single bottle.

But if you're strictly going for the ultra-high-protein option, the Fairlife Core Power Elite — which comes later in this ranking — might be a better bet for flavor.

Flavor rating: 4/10

Overall rating: 7/10

8. OWYN Pro Elite Chocolate Protein Shake
owyn protein taste test

Kristine Villarroel/Business Insider

Cost: $4.49 for 12 fluid ounces

Calories: 200 calories

Protein: 32 grams

Added sugar: 0 grams

When I first poured the OWYN — which stands for Only What You Need — Pro Elite Protein Shake, it looked much thicker than some of the other drinks in the ranking.

It tasted vastly different from the others, too. The ingredients gave some clues as to why: The main ingredients — water, pea protein, pumpkin protein, and flaxseed oil — were completely different from the other shakes.

The plant-based, dairy-, soy-, and wheat-free drink, which contains 3 grams of prebiotics, uses monk fruit extract to sweeten its cocoa-heavy flavor, and also has a greens blend that includes spinach, kale, and broccoli.

I figured that the odd flavor I experienced was perhaps due to some of its most health-forward ingredients, like the greens blend.

In a statement to Business Insider, OWYN said that the exclusion of artificial sweeteners and sugar alcohols in the formula "sometimes means a more natural, earthy taste profile," when compared to their regular shake, which uses a blend of organic cane sugar and monk fruit.

Ultimately, I wasn't a fan of the taste and probably wouldn't reach for this drink again, although nutrition-wise, it was a solid ultra-high-protein plant-based option.

Flavor rating: 5/10

Overall rating: 6/10

7. Fairlife Core Power Elite Chocolate High Protein Milk Shake
corepower elite shake taste test

Kristine Villarroel/Business Insider

Cost: $5.99 for 14 fluid ounces

Calories: 230 calories

Protein: 42 grams

Added sugar: 0 grams

One of three protein shakes in Fairlife's line, the Core Power Elite shake was a bit thinner than many of the other drinks I tried.

It was less sweet than Fairlife's regular chocolate milk, which I didn't mind. However, it had a much stronger dairy taste — I don't love the taste of dairy milk, so this worked against the drink for me.

Still, its insane amount of protein — as much as a whole chicken breast — earned it extra points in my ranking.

This drink was something I didn't mind drinking, even if I wouldn't usually go for it. Even as a non-gym-bro, I would probably reach for this drink if I were trying to get well over half of my needed protein for the day in a single serving.

Flavor rating: 5/10

Overall rating: 8/10

6. Chocolate Nutrament
nutrament protein drink taste test

Kristine Villarroel/Business Insider

Cost: $2.50 for 11 fluid ounces

Calories: 330 calories

Protein: 15 grams

Added sugar: 29 grams

When I poured the chocolate Nutrament, I noticed its consistency was among the runniest in the ranking.

The drink, the second-cheapest drink in the lineup, tasted just like chocolate milk, although it was still a bit too sweet for me.

I also noticed it had a long ingredients list with many unfamiliar terms, but on closer inspection, some seemed to be added vitamins and minerals. The drink also had the second-highest added sugar content at 29 grams.

The high sugar and comparatively low protein knocked this drink down a few points for me, and although I enjoyed it, I probably wouldn't reach for this.

Flavor Rating: 9/10

Overall Rating: 5/10

5. Fairlife Chocolate Ultra-filtered Milk
fairlife protein drink taste test

Kristine Villarroel/Business Insider

Cost: $3.29 for 14 fluid ounces

Calories: 250 calories

Protein: 23 grams

The second in Fairlife's line, its chocolate ultra-filtered milk, was another nostalgic offering.

It was very sweet, but if I were craving chocolate milk, this is definitely the option I would choose.

While it's not marketed as a protein drink, it contains 23 grams in a 14-ounce bottle and has the second-lowest cost per gram of protein.

Flavor rating: 7/10

Overall rating: 7/10

4. Rich Chocolate Boost Plus Nutritional Drink
boost protein drink taste test

Kristine Villarroel/Business Insider

Cost: $18.99 for a six-pack of 8-ounce bottles (or $3.17 for 8 fluid ounces)

Calories: 360 calories

Protein: 14 grams

Added sugar: 18 grams

While some of the drinks in this lineup are aimed at the ultra-protein-efficient crowd and others are more directed at children, the Boost nutritional drink line is marketed toward adults with specific nutritional needs. The Boost Plus product, specifically, is aimed at adults hoping to gain or maintain weight.

Taste-wise, this was one of my favorites. The sweet and rich drink was very chocolatey, and it felt like a nice sweet treat.

With the product's purpose in mind, the drink's higher calories didn't bother me, and I was pleased to see its nutrition label flooded with vitamins and minerals.

Out of many of the options, this is one I could see myself reaching for solely based on its taste, even though I wish it had a higher protein content.

Flavor rating: 9/10

Overall rating: 7/10

3. Nesquik Protein Power Chocolate Milk Beverage
nesquik protein taste test

Kristine Villarroel/Business Insider

Cost: $3.00 for 14 fluid ounces

Calories: 290 calories

Protein: 23 grams

Added sugar: 18 grams

When I poured this drink, I was surprised by how runny it was compared to some of the other options. I really enjoyed the taste, even if it wasn't exactly the same as the nostalgic chocolate-milk flavor of Nesquik's classic option.

In fact, I actually liked this one more, even before factoring in the added nutritional value. It was adequately sweet, not too dairy-tasting, and it didn't have the aftertaste that had put me off the classic option.

With 23 grams of protein, this drink could compete with some of its more nutrition-leaning counterparts. At $3 for a bottle, it was also one of the cheapest options with the highest protein content.

I could totally see myself reaching for this.

Flavor rating: 8/10

Overall rating: 8/10

2. OWYN Dark Chocolate Protein Shake
owyn taste test protein

Kristine Villarroel/Business Insider

Cost: $4.29 for 12 fluid ounces

Calories: 180 calories

Protein: 20 grams

Added sugar: 4 grams

Compared to the higher-protein drink on OWYN's line, the regular protein shake wasn't as dark or as thick when I poured it.

While the OWYN Pro Elite had a taste I didn't like, the OWYN Dark Chocolate Protein Shake had a simpler flavor that reminded me of chocolate milk.

It was very tasty and chocolatey, and I liked that it also had 3 grams of fiber.

Overall, this felt like a very solid option that I could see myself reaching for. It was also my favorite plant-based drink.

Flavor rating: 8/10

Overall rating: 10/10

1. Fairlife Core Power Chocolate High Protein Milk Shake
core power protein taste test

Kristine Villarroel/Business Insider

Cost: $4.99 for 14 fluid ounces

Calories: 170 calories

Protein: 26 grams

Added sugar: 0 grams

While this drink didn't exactly feel like a dessert or chocolate milk since it leaned more chocolatey and cocoa-tasting than sweet — and it did have somewhat of a dairy taste — I still found it very enjoyable and a very nice pick for both taste and protein.

Tied with the Muscle Milk Zero Sugar for the lowest calories in the ranking, I found the Fairlife Core Power shake much more enjoyable and even winning by a gram in the protein category.

Overall, this drink had the best balance between flavor and nutrition, and I can see myself reaching for it whenever I need a quick post-workout pick-me-up or just want to get a significant portion of my daily protein on the go.

Flavor rating: 8/10

Overall rating: 10/10

Read the original article on Business Insider

A dietitian lost 20 pounds while enjoying her favorite foods by following her simple 'PPP' rule

21 de Março de 2026, 05:53
A young woman smiling
Hailey Gorski follows the "produce, protein, portion rule."

Hailey Gorski

  • A dietitian created a simple template that helps her build balanced but enjoyable meals.
  • Hailey Gorski anchors her meals in satiating protein and micronutrient-packed fiber.
  • She focuses on what she can add to her plate rather than what she can remove.

Hailey Gorski has a simple rule for making delicious meals that fit her nutrition goals: PPP, or produce, protein, portion.

The 28-year-old dietitian based in Los Angeles anchors her meals in protein, to help her feel full, and nutrient and fiber-packed produce, such as veggies and beans.

To portion her food, she takes a plate and fills about half with produce, about a quarter with protein, and high fibre carbs and maybe some healthy fats for the remainder, she said. PPP can be applied to any meal.

"That's kind of how I visualize my plate and then I reverse engineer my meals from that," Gorski told Business Insider.

She developed the simple template to help her clients who want to lose weight, because she noticed they would often fall into the trap of adopting an all-or-nothing mindset, which was tripping them up.

Clients thought "either I'm super healthy and I'm eating at home, or I'm dining out and eating fast food and junk food and more convenience foods, and I'm being 'unhealthy,'" Gorksi said.

"When you give people a template 'produce, protein portion,' it makes it a lot easier to find healthy options that align with your goals," she said.

Following this template helped Gorski lose 20 pounds in 2016, without cutting out her favorite foods.

"What's great about it is it helps you build the plate, but also helps you shift from the deprivation to the abundance mindset," Gorski said.

When it comes to weight loss, eating balanced, nutritious meals that don't feel restrictive is crucial to long-term success, she said.

PPP rule-approved meals Gorski eats on repeat:

High-fiber, high-protein pasta

A pan of pasta with vegetables and cheese.
Groski's go-to pasta dish.

Hailey Gorski

  • High fiber pasta (portion)
  • Ground beef in marinara sauce (protein)
  • Three different frozen vegetables added into the sauce (produce)

Low-lift wraps

  • High-fiber tortilla wrap (portion)
  • Turkey slices (protein)
  • Guacamole and arugula (produce)

Grain bowls

A salad bowl.
Groski likes to make salad or grain bowls with different themes such as Greek-style.

Hailey Gorski

  • Grilled chicken (protein)
  • Tomato, cucumber, red onion salad (produce)
  • Wholegrain pita, hummus, olives (portion)
Read the original article on Business Insider

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