• Courtney Clapper started applying for jobs in 2025 after graduating from Cornell Tech.
• She tried video cover letters, portfolios, and more to stand out, but had no luck.
• A hack on Reddit helped her get in contact with hiring managers and land her strategy lead job.

This as-told-to essay is based on a conversation with Courtney Clapper, a 32-year-old strategy lead for a major retailer in New York. It's been edited for length and clarity.

I started my job hunt in the fall of 2025, a few months after graduating with my MBA from Cornell Tech. I was applying for a mix of roles, such as product manager or digital strategist, and I knew the competition would be fierce in this tough job market.

From portfolios to video cover letters, I tried all sorts of creative methods to stand out and show off my personality, but they didn't work. A simple, free AI tool that locates hiring managers' emails landed me multiple interviews — and a job.

Video cover letters were a great start for me

My first thought process when entering the job market was to imagine myself as a recruiter, getting slammed with thousands of résumés filled with data and numbers.

I figured it would be in my best interest to give them a sense of what makes me stand out: my personality. So, I recorded myself reading my AI-written cover letters, throwing in a joke or two, and attached the video via a private YouTube link.

The video tells the recruiters I can speak and present well, and it gives them a sense of who I am. This approach helped me land an interview at Microsoft. They specifically called out the video, saying it made them feel like they already knew me, which I thought was pretty good feedback.

I still wanted to try several different creative ideas.

Next, I decided to make something more visual — a portfolio

My portfolio was in the form of a timeline. It included pictures of all professional endeavors I thought could help me land a job, from products I've built and my time at Cornell to pictures of me pitching. My goal was to showcase my skill set and personality while also creating something more visually interesting.

I'd also heard of people getting jobs by putting together a slideshow on how they'd improve the company, so I gave it a shot, and it didn't really get me anywhere. Neither of these strategies was worth the time commitment they required.

Referrals also got me nowhere. I have a solid network, and that wasn't making a difference. Interestingly, I applied for a bunch of roles at Microsoft, and the only one I got an interview for was the one I didn't have a referral for.

I came across a job-finding hack on Reddit

I was reading comments on Reddit from people complaining about their job-hunting struggles, and I saw a few people saying they found success by reaching out to hiring managers directly.

Some people said they cold-called, which made me think, "Okay, that's a little bit too far," but the emphasis was just to reach out. The idea of emailing them seemed low-risk, so I decided to give it a shot.

I started by researching on LinkedIn, trying to guess who the hiring manager or recruiter might be. Sometimes it was listed, but it wasn't the best method. Then I came across a Reddit comment about Apollo AI, a free tool that can locate hiring manager emails. I found it to be pretty accurate, so I started reaching out with my résumé and cover letter. It was a game changer.

The CEO of Sweetgreen responded to my email

My messages showed initiative and, honestly, probably just made things easier for the hiring manager. I reached out to three people directly and got interviewed for two jobs.

I even emailed the CEO of Sweetgreen directly, and he responded by putting me in touch with the hiring manager to schedule an interview.

One of my email reachouts turned into my current job, a strategy lead role for a major retailer. This strategy made things more efficient because I already had a direct line of contact, so it was easy to follow up if there was a delay.

I didn't get any negative feedback about it and would do it again

I was wondering if anyone might be weirded out about me finding their emails, but no one said anything. They could find it creepy, but they could also find it resourceful.

If I were back in the job market, I'd start with the email strategy. The exercise of thinking through creative approaches like portfolios and video cover letters was fun and got me thinking about how to present my personality most effectively, but ultimately, getting in direct contact was the best way to be competitive.

Do you have a story to share about a unique job-finding hack? If so, please reach out to the reporter at tmartinelli@businessinsider.com.

• The effects of higher oil prices could cut slash 10,000 jobs a month, Goldman Sachs says.
• The bank said it expects the unemployment rate to rise to 4.6% by the end of the year.
• Higher oil prices can raise inflation and hurt consumer spending, which could worsen the hiring slowdown.

The oil price shock could cost the US economy thousands of jobs a month, according to a new analysis from Goldman Sachs.

In a note to clients on Thursday, a team of economists at the bank said they anticipate higher unemployment and slower job growth through the end of the year as the impact of higher oil prices ripples across the US economy. In the bank's baseline scenario, the oil price shock could shave off around 10,000 new jobs a month through the end of the year, even after accounting for expected job gains in the energy sector.

While higher oil prices have historically led to new jobs in the energy sector, those gains could be more muted this time around, given how the oil extraction business has become more efficient in recent years, Goldman said.

The bank also said it expects the unemployment rate to tick higher to 4.6% by the end of the third quarter. The unemployment rate rose unexpectedly to 4.4% in February, while the economy lost 92,000 jobs, according to the latest nonfarm payrolls report.

"The upward pressure on unemployment primarily reflects lower hiring, with a smaller contribution from higher layoffs, in industries most exposed to weaker consumer spending," the economists wrote.

Markets have been anxious about how much damage the Iran war could cause to the US economy. Higher oil prices could push up the prices of other goods and raise inflation — but the fallout could extend much further, given that consumers are likely to pull back spending in other areas, hurting growth and potentially causing hiring to slow.

Goldman said it expected the hiring slowdown to be the most pronounced in leisure and hospitality. In the bank's baseline scenario, the sector could lose around 5,000 jobs a month through the end of the fourth quarter.

Retail trade, manufacturing, and education and health services were also among the bank's most affected sectors.

The risks stemming from higher crude prices are coming at a time when the labor market has already been steadily cooling, with hiring slowing for most of the past year while job cuts have crept higher. After accounting for downward revisions, the US added 181,000 jobs last year, down from the 1.4 million added the year prior, according to the Labor Department.

• Valerie Lockhart has struggled to find work since being laid off by Morgan Stanley in March 2025.
• Despite applying to more than 500 jobs and landing some interviews, she's still waiting for an offer.
• She said the search has taken a financial toll on her family, and she had to start a GoFundMe campaign.

This as-told-to essay is based on a conversation with Valerie Lockhart, a job seeker in her 40s based in Georgia. She was previously a vice president at Morgan Stanley until she was laid off last year. The following has been edited for length and clarity.

One day last March, I was working from the office when I was asked to have a meeting with my manager's boss.

It didn't feel out of the ordinary at first because I'd met with them before, and our last meeting had been canceled, so I assumed we were just making it up. But when I walked into the conference room and saw an HR representative sitting there, I realized something was wrong.

I learned I was being laid off, and later found out many others were, too — including several people I knew personally.

This set me on an ongoing search for a stable, full-time role — one that has been deeply discouraging and has significantly strained my finances.

I took some time to process the layoff before searching for jobs

The layoff came as a complete surprise, and I don't know exactly why I was selected. However, I think being based in Georgia may have worked against me. My manager at Morgan Stanley was in New York, along with many of my colleagues and the company's leadership, so there weren't many people who saw my contributions in person. I think the distance may have also created some communication challenges.

While I was laid off in March, I appreciated that I was kept on the payroll through May, which meant I still had healthcare coverage. I also received one month of severance. It wasn't much since it was based on my tenure with the company, and I had only started there in late 2023.

The extra months gave me a little time to process everything instead of immediately diving into a job search. By mid-April, though, I was actively looking for work — and I've been searching ever since.

I applied to over 500 jobs, but still struggled to land one

Before I started submitting applications, I updated my LinkedIn and analyzed my résumé to make sure the ATS systems that screen résumés these days would actually read it.

Then I started applying to roles online and reaching out to my network about opportunities, with a focus on governance, risk, and compliance roles at larger companies.

I consider myself fairly organized, so I created a spreadsheet to track every job I've applied to. By November, I had applied to more than 550 jobs. The hundreds of roles I applied for weren't random applications. They were positions I carefully selected.

Out of those, I heard back — beyond a basic "no thank you" email — from about 25 of them.

I made it to the final round multiple times, but none of those interviews led to an offer. At the last stage, something always seems to flip, and it doesn't work out.

My search has taken a financial toll

My job search has had a significant impact on my finances, as I'm the primary earner for my family — my spouse, my son, and me. We've relied on general savings, retirement accounts, and unemployment benefits. It's affected every aspect of our financial life.

Paying our mortgage has been the biggest challenge. We've tried to cut back wherever we can, including canceling some entertainment services. Every bit of savings helps, but it doesn't change the reality that housing is expensive.

Unexpected expenses have only made things harder. One day last September, we came home to find the right side of our garage — where we stored some valuable items — flooded. There were thousands of dollars' worth of damaged property.

We later learned that a pipe leak under the house was to blame. While our home insurance would help cover some of the damage, we were responsible for thousands of dollars in plumbing repairs. Paying that bill would've meant using money we needed to stay afloat and put food on the table.

So we delayed the repair, knowing that until it was fixed, we wouldn't have hot water. It felt like our own "Little House on the Prairie" moment.

To try to raise money for the repair, we started a GoFundMe campaign that, after some hesitation, I shared on LinkedIn. We raised a few hundred dollars, but it wasn't enough to cover the full cost.

Some companies seem to be looking for unicorn candidates

Eventually, I had a bit of luck. In January 2026 — about seven months after I began looking for work — I started a temporary, full-time contract role. I was finally able to save enough money to repair the hot water.

Because the position is temporary, I haven't stopped looking for work.

While my connections have helped me land some interviews, I've had to broaden my search beyond the companies where I have strong ties. At times, it feels like I'm either underqualified or overqualified for the roles I apply to. Some companies seem to be looking for unicorn candidates and would rather leave positions empty than hire someone.

I'm still applying and hoping something works out. At this point, I just need one opportunity.

Do you have a story to share about struggling to find work? Fill out this form, or contact this reporter via email at jzinkula@businessinsider.com, or via Signal at jzinkula.29.

• Hiring has slowed, but firms are getting better at matching workers to jobs, according to Goldman Sachs.
• The economists found that fewer early job exits suggest both sides finding better matches.
• Tools like LinkedIn and AI may help firms avoid bad hires, reducing churn in the labor market.

Hiring has slowed sharply across many advanced economies, but companies may simply be getting better at picking the right people, according to Goldman Sachs.

That's due in part to a decline in short-term job separations: workers leaving or losing jobs soon after being hired. That decrease suggests firms and workers are increasingly finding better matches from the start, even as labor markets cool after the post-pandemic hiring surge.

"Most of the pullback in churn reflects a decline in job separations within one or two quarters after hiring, a pattern that suggests that workers and firms have gotten better at identifying 'good' matches over time," Goldman's economists wrote in a Tuesday note.

Historically, short-term separations have been common because some hires turn out to be poor matches between employers and workers. However, they have steadily fallen across developed economies over the past two decades, and the decline accelerated after the pandemic.

The trend is borne out by US Census Bureau data and Canadian labor force data.

Fewer bad hires

The decline appears broad across industries. It's explained by changes in the workforce composition, suggesting a structural shift in how workers and firms form job matches.

"In our opinion, the best explanation of the decline in short-term separations is that increased information and improved screening processes have increased both firms' and workers' ability to identify 'good' matches," wrote the Goldman economists.

Platforms such as LinkedIn, Glassdoor, and Indeed give workers insight into company culture and working conditions before they accept a role. At the same time, employers are increasingly using digital screening tools — including AI — to evaluate candidates and screen applicants.

Those tools may help reduce hiring mistakes, the economists wrote.

Better matches mean fewer early job exits — and less need for companies to hire replacements.

The shift could also make the labor market more efficient overall. With fewer failed job matches, there is less frictional unemployment — the type of joblessness that occurs when workers move between jobs.

Goldman's analysis comes amid debate about the current labor market, which some economists describe as a "low hiring, low firing" environment.

In such an environment, a further drop in hiring could push unemployment higher more quickly because displaced and younger workers have fewer opportunities.

• A version of this story originally appeared in the BI Tech Memo newsletter.
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A few Fridays ago, I was feeling smug. I'd just sent another Tech Memo edition telling subscribers to stop worrying about AI eating tech jobs because Anthropic, the leading AI company pushing this narrative, is hiring so many engineers.

So clever! Until I got an email from a reader, Kiran Maya Sheikh. She has a computer science degree from the University of California, Irvine. It's a great school, and she graduated with an impressive GPA. And yet, she's struggling to land that all-important first full-time software engineering job.

"It's bad advice to 'not worry,'" she wrote. "AI is causing disruption in this job market. Employers are prioritizing hiring experienced workers, but not new graduates."

This week, I interviewed Kiran for Tech Memo. It was an eye-opening view into the realities of the new AI economy. Here are the highlights from our chat, edited for clarity and length.

Alistair: What did you think you were signing up for when you first chose computer science as a degree?

Kiran: After getting into UC Irvine in 2020, I took my first coding class and I really enjoyed it. The prospects at this time were that people were going into this major to get great jobs and it was very rewarding and I ended up liking the work.

What did you believe a career in computer science would give you financially, socially, and emotionally?

The dream at the time was definitely everyone was saying, "Let's go work for Google and the FAANG companies and get a six-figure salary." My motivation was just getting a stable job, getting enough money to take care of my family — what everyone wants. I expected that computer science would put me in a position to grow as a software engineer, first and foremost, and then maybe take me to more of the strategic side, the management side. The main thing that I did figure out was that I wanted financial stability and maybe financial independence as well.

Fast forward to late 2022, when ChatGPT launched. Did you see that as a tool at the time or a threat?

I was a hater at the beginning. Then, friends of mine started using ChatGPT and they're like, "Oh, you can just use it like Google. You can just text it and it'll give you the answer." And honestly, my first thought was like, "That's a bit lazy. You can get more learning out of doing the work yourself." But the more time went on, the more that people were using it, and they started using it for class. Suddenly, I was ahead in class. I was doing the assignments well and understanding more.

Was there a moment when you thought generative AI might reduce the need for junior engineers, or do you even believe that?

We all know the current job market. It's not too hot and a lot of companies are citing AI as part of the reason for layoffs — but maybe that they were going to cut those jobs anyway. At the time though, while I was in school and using ChatGPT, I honestly didn't think it would get this far. I expected AI would be integrated into software engineers' work and companies would start integrating it, but I didn't realize there would be potential for it to take over jobs that I was looking for.

I don't think I was very attentive to the job market situation at the time, and I wasn't really thinking that far ahead. More of my worries at the time were just getting that first entry-level position. And I just thought it would be simple: I just get my degree and I would find a company that's hiring. Looking back, it was my mistake to not really research the current job market and maybe what some people were predicting about AI.

I didn't see it coming either. Few people did. Anyway, describe the moment when you realized the job market had changed?

I was already graduating, so this was after June 2025. I was getting into the reality of having to find my first job, and that's when I definitely started noticing something was wrong. A lot of my classmates, I haven't really heard of them getting any opportunities. Everyone's submitting so many resumes and there's a race to use AI to enhance resumes and send them out as fast as you can. And it seemed a lot more intense than I was prepared for.

A lot of my classmates and even students I know who are still in school are not even landing internships right now. It's not looking great. It's a very tough battle right now. So many people are quitting or getting fired or pivoting and there's new grads. Everyone is bracing, and it's a bloodbath right now.

Do you feel like you're competing against AI or laid-off senior engineers or both, or something else?

My fight is definitely with AI and all the competition with entry-level graduates — especially because AI is known to take over more junior roles. So it's important that we stay more relevant and offer something that AI can't. Scrolling through LinkedIn and on my job portals, I see more offers for mid-level positions, but I don't see as many for entry-level roles. So it's like I'm fighting AI and all these other graduates for roles that don't exist yet.

This job search so far, what has it done to your confidence?

I try to be optimistic. I am lucky to have a better situation than some other people do. I'm living at home with family, so I don't have to worry as much about expenses. Still, if I weren't doing anything about my situation, I would feel pretty bummed. I'd feel kind of trapped.

But I've been trying to work on building my network, finding people I know and learning from other people, just finding communities to be involved with. That's really helped my confidence because I find professionals that are trying to help — they are aware of the job market and they know how hard it is to get that first job. The one saving grace in this tough situation is definitely the community I've found and the people I know who are helping me through it.

Did you ever question your decision to study computer science?

Yes, I did question it. But I remember that I do like computer science and I did like what I learned. I really enjoyed my classes and programming. And instead of turning to a new discipline, I think I prefer to just specialize and find out new information and stay ahead of the news. And like I said, offer something that AI can't.

Do you feel like you were trained for a version of the tech industry that no longer exists?

I am a little salty, about this, if that's the right word. During my time at school, a lot of what the degree was about was learning the basics of software engineering. You learn programming languages and you learn how to set up your development and deployment. But right now there are so many more tools and I think that's the constant thing with the software engineering and the tech industry. There's always new technology and there's a lot of learning you have to keep up with.

But with AI in particular, I felt like I graduated a bit too early. Because now AI will probably be more integrated into learning. I had so many professors that were more welcoming towards AI. I remember a really cool professor who shared a website that would let you make your own LLM. And it's really useful stuff, but it wasn't part of the curriculum. It will be now, but I won't be there to see that change.

What I'm doing to help with that, and make the amends, is volunteering and doing more work on the side that involves newer technologies to just stay fresh and relevant and use all these new AI tools and see how I can leverage it.

If a high school senior asked you today whether they should major in computer science, what would you tell them?

It depends on what interests them about computer science. If it's absolutely something they're interested, they love learning about the technology and they want to code, I would still say go for it, but I would recommend how to position yourself for after college.

You need to start much earlier now, networking and knowing how to speak with people and how to apply, how to write a resume. And those all are also much more important now at the start of college, especially getting internships, if at all possible.

So, I would definitely recommend studying computer science, but being realistic about the opportunities available and keeping up with the news and the job market.

What would you say to potential employers out there?

The focus should still be in hiring entry-level talent if possible. I know it's tough with the current market and the economy and what's going on in the world right now. But entry-level talent is still important because you need to build this generation of professionals so that the future will have people to rely on. AI is still uncertain right now. People are still figuring out how it is impactful and it doesn't help to just force it upon your company.

Sign up for BI's Tech Memo newsletter here. Reach out to me via email at abarr@businessinsider.com.