• Americans aren't flocking to Florida like they used to.
• BI spoke with three former Floridians about why they say the state has lost some of its appeal.
• Affordability is a common issue among relocaters, particularly with the state's higher home prices.

Kimberly Jones was born and raised in Florida and expected to live in South Florida for the rest of her life.

But after COVID, Florida no longer felt the same. An influx of out-of-staters strained the infrastructure in Jones' area of South Florida, where new construction, crowded grocery stores, and traffic-jammed commutes became the norm. The flood of newcomers also drove up housing costs, making it harder for longtime residents to afford the place they've always called home.

In 2021, Jones and her husband packed their bags and moved to North Carolina. They're not the only ones who have fallen out of love with Florida. While people are still moving to the state, net domestic migration — or the number of people moving into the state from elsewhere in the country minus those moving out to other parts of the US — has steadily cooled in recent years.

There are a few reasons behind Florida's slowing numbers and waning appeal. For some, the state's tax benefits may no longer outweigh its rising cost of living. That was certainly the case for Jones.

"Our reasons for moving were multifaceted," Jones, 60, told Business Insider. "A major factor was affordability — the cost of living in Florida had gotten out of control. Prices increased for everything — homeowners' and auto insurance, and even for everyday expenses like groceries and eating out. Those costs felt particularly high in South Florida compared with other parts of the state."

The Joneses found a more affordable, more relaxing life in North Carolina

Jones and her husband settled in a small rural town about an hour from Charlotte. They now live in a custom-built lakefront home on 1.5 acres — the kind of property Jones said she couldn't have afforded in Florida.

Indeed, Florida's home prices have continued to climb in recent years. Data from Redfin shows that the median home sale price in Florida increased by 19% between March 2021 and March 2026, reaching $417,000.

With the state's overall cost of living rising, many people — especially young adults, like Jones' son — are finding it difficult to become homeowners.

"My daughter managed to buy a condo a few years ago, when prices were lower, and interest rates were still low," Jones said. "But my son has little chance of buying anytime soon; he'll be renting for the near future, like most of his friends — most of my friends talk about the same thing with their kids."

Besides more affordable housing, Jones and her husband are also enjoying lower home insurance costs, as well as cheaper groceries and restaurant prices in North Carolina. But perhaps the biggest benefit of all is that the lower cost of living has allowed Jones to cut back on work.

"My husband retired a few years ago, and I was able to transition to remote work," Jones said. "We love [North Carolina's] slower pace of life and the fact that people are very nice up here. My quality of life — my stress level, everything — has improved tremendously just from being out of what felt like a rat race."

Natalie Alatriste left Florida in search of a more like-minded community

Natalie Alatriste is also a native Floridian. She remembers a time when her hometown of Miami felt sleepier, and neighborhoods like Little Havana were still under the radar. Today, she said, the city feels transformed.

"There's a pre-COVID Miami and a post-COVID Miami, and the post-COVID version is completely different," Alatriste, 35, told Business Insider. "The cost of living has gone up, and so many people have moved in that traffic is always heavy."

But it was not just Miami's growth that pushed her to reconsider her future in the state. Alatriste said Florida's shifting political landscape was also a factor in her decision.

"In 2024, I seriously started thinking about leaving not just Miami, but Florida entirely," she said. "The state's politics became a turning point for me. During the presidential election, everything I voted for — the amendments, the candidates, all of it — went in the opposite direction."

In 2025, Alatriste moved to Shirlington, a neighborhood in Arlington, Virginia, that's roughly a 20-minute drive from Washington, D.C. She and her partner rent a three-bedroom, three-story townhouse that's about 2,500 square feet, and pay roughly $4,350 a month. It's still expensive, but Alatriste said sharing the cost with a partner makes it easier to handle, and overall, Virginia feels more affordable.

"My quality of life feels much better in Virginia. I don't feel like I'm wasting so much time or spending so much money just to live," she said. "I also have greater peace of mind and can breathe easier because I'm part of a community that feels more aligned with my values."

Karen Meadows wanted a more active retirement

Florida is one of the most popular retirement destinations in the country. It offers plenty of obvious draws, including no state income tax, warm weather, and an abundance of retirement communities. But for some retirees, like Karen Meadows, life spent at the beach or by the pool isn't enough.

"Many people move to Florida to retire because it's quiet and has a slower pace of life," Meadows, 62, told Business Insider. "But for me, I wanted to move somewhere with more energy."

In 2024, Meadows and her husband moved to New York City.

"It's funny because the first thing everybody says about our move is, 'Oh my God, you did the opposite,'" Meadows added, "and they're right."

Meadows sold her home in Panama City Beach and now lives in a two-bedroom, two-bathroom condo in Brooklyn. Though New York still feels intimidating at times, being closer to her kids and living in a vibrant city has made the move worth it.

Beyond training for marathons — including the New York City Marathon and the Boston Marathon, both of which she has run several times — she volunteers with North Brooklyn Angels and the food rescue organization City Harvest. She has also joined the North Brooklyn Runners Club and started a book club.

"I know I probably could have moved somewhere more laid-back, warmer, and with lower taxes, but I love New York," Meadows said. "I'm almost 63, and I feel better and more alive than ever. Life feels freer, I'm more engaged, and there's still so much to explore."

Are you a former Floridian? We want to hear from you. Email the reporter, Alcynna Lloyd, at alloyd@businessinsider.com to share your story.

• Scott Scovel moved to Miami in his 50s, hoping to benefit from lower taxes and cheaper living costs.
• But those costs didn't make as much of a difference as he anticipated, especially after he retired.
• The biggest benefit of Miami was unexpected — he bought a much cheaper home and retired early.

In 2021, at age 58, I followed one of the hottest relocation trends in the US: I moved from New York to Florida.

I'd accepted a new job in Miami that I intended to be my last, and wanted to see what it would be like to retire in Florida. I was drawn by Miami's warm winters, lower taxes, and supposedly cheaper living, but I also loved New York, so I was torn about where I'd have a better retirement.

Now that I'm here, I love Miami's glorious weather and cultural diversity, but I've only found modest benefits from Florida's lower taxes and living costs when compared to my life in New York.

Miami hasn't met all my expectations, but it surprised me in one very important way, and I'm glad I moved here.

Housing costs were dramatically cheaper in Miami, but they're on the rise

During my first few weeks in Miami, I was lured in by the bike rides I could take through lush parks and along glistening blue waters. In the neighborhood of Brickell, I could enjoy a pedestrian lifestyle similar to Manhattan's. By my sixth month, I was ready to commit to living here permanently, so I called a realtor.

I bought a two-bedroom condo in cash for $727,500, using the money from the $1.65 million sale of my two-bedroom Manhattan condo in 2019. With no mortgage, my monthly expenses fell significantly. I suddenly realized I could afford to retire years earlier than I expected, relying on my savings, so I left full-time work in 2022 at age 60.

I was lucky because I took Manhattan money with me to Miami, after nearly 40 years of working in the financial services industry. For other Americans moving from lower-income areas, the "Miami dream" may not be as affordable. House prices in Florida aren't what they used to be: evidence shows Miami condos cost over twice as much as they did 10 years ago.

Lower taxes and living costs didn't make as much difference as I expected

When I received my first paycheck in Florida, I rejoiced because there's no personal state income tax here. New York State and City taxes cost me nearly $40,000 some years.

Now that I no longer have an income from a job, I'm not benefiting in the same way. Lower taxes initially drew me to Miami, but I hadn't properly considered that this factor would lose significance when my income fell in retirement.

I also assumed everything would be more expensive in NYC than Miami, but I've been struck by how comparable many costs are. I still buy clothes from online retailers and household goods from Amazon, meaning the prices don't fluctuate significantly based on where I am.

My weekly grocery bill is perhaps a little cheaper in Miami, but some things were unexpectedly cheaper in New York, most notably transportation, as the subway system beats having to own a car or pay for Ubers to get around parts of Miami.

Miami has great weather, but it can't beat New York's cultural abundance

I absolutely love the Florida weather. I grew up with four-month winters in Minnesota, and during my first year in Miami, I'd brag to friends up north that I now wear shorts 360 out of 365 days. I worried that the summer heat would get oppressive, but it actually hasn't been that bad. I wake up at dawn to exercise, avoid the midday sun, and reappear outdoors in the cooler evenings.

I like that Miami has a diverse population and is a major hub for Latin American and Caribbean cultures. However, I sometimes miss the broader global culture in New York, where I could effortlessly eat great Thai food just blocks from home, take in an African art exhibit at the Met, or attend a European film festival. Miami can be proud of its restaurant and cultural scene, but almost no city can compare to New York's abundance.

I was shocked housing in Miami was so much cheaper than New York

Though I came to Miami expecting to make significant tax savings and benefit from lower day-to-day expenses, I've found that my retirement living costs are pretty similar to what they would've been in New York.

The biggest benefit, however, was unexpected. I was shocked to learn that Miami housing could be so much cheaper than New York. I bought a comparable condo for less than half the cost of my Manhattan home, which eliminated my need for a mortgage and enabled me to retire early. For that, I'm extremely grateful to Miami.

Retiring early means I'm young enough to fully enjoy my golden years. I bask in the Miami sunshine on walks and bike rides, travel extensively to other countries, and have time to pursue all sorts of hobbies, from improv classes to museum trips.

One of the most enduring myths about Florida's history is that European explorer Ponce de León came here in search of the fountain of youth in the 1500s. I'd like to think I've found my own fountain of youth by retiring early in Miami — something that means more to me than a lower tax rate.

Do you have a story to share about moving to Miami? Contact the editor, Charissa Cheong, at ccheong@businessinsider.com