• Pokémon cards have become valuable assets on the playground and in cafeterias.
• Preteen collectors aren't playing around: They view the cards as investments and a tool to build value.
• I caught up with kids at a recent trading event. Here's what I learned.

My introduction to Pokémon was the cartoon, which premiered in the US when I was five. My brother watched and built a small collection of cards, only for them to be stolen, marking the end of his short-lived hobby.

I hadn't really thought much about the pocket-sized monsters since then, aside from when Pokémon Go became an inescapable phenomenon in 2016.

Then, a few months ago, a couple of my colleagues with elementary school-aged kids said Pokémon was back, but it wasn't the game they remembered.

Thanks to the internet and smartphones, today's kids treat their Pokémon collections like stock portfolios. Kids bragged, some inaccurately, about million-dollar cards, and parents coached their youngsters on how to make the best trades.

I decided to see for myself and headed to the hottest club in New York for the under-16 set: Bleecker Trading.

The financial center

On a Thursday during spring break, the hobby shop on the Upper West Side was welcoming, with boxes of free pizza stacked near the door and a Pikachu balloon signaling that it was open for business.

Business, indeed. During my afternoon at the Bleecker Trading, I watched as dozens of kids wheeled and dealed, spewed financial jargon — like appreciation and interest — that I didn't learn until I was twice their age, and negotiated with adults.

Last year, Pokémon was the world's No. 1 toy product by sales — though perhaps it should be thought of more as a commodity and less as a plaything. Over the past year, Pokémon cards have outperformed both the Dow and the S&P 500, according to Card Ladder's Pokémon index, which tracks market performance on several resale platforms.

Edi, a nine-year-old from Switzerland, was visiting his dad in New York and had begged to visit Bleecker Trading. When I walked in, he was in the middle of shaking hands with the shop owner, Matt Winkelried, to mark a successful deal.

Edi understands how valuable cards can be.

"The best card costs more than a house," he told me.

He's not wrong. In February, a rare Pikachu sold for $16.5 million, setting a record. Edi's own top card cost about $300 or $400, his dad said.

In a back corner, three teenagers were in the middle of a trade. One said he was happy to make a cash deal. Another said, with a bit of jealousy, that the other's grandma always buys him good cards.

They were emphatic about the reason they collect: the money.

They seemed a bit bemused by my amazement. Duh, they understood the basics of investing and how to read stock-like charts that track the values of specific cards.

They prided themselves on trading fairly and following the rules (including sanitizing their hands before engaging, as demonstrated by Bleecker Trading staff). In fact, they seemed downright responsible with their money.

A couple of tables over, RJ and Jasper, who were there with their dads, told me about how they keep some packs and boxes of cards unopened — a strategy Winkelried likened to a low-risk investment like bonds.

It's tempting to rip through them, RJ said, so he keeps them under his bed in a bag. Out of sight, out of mind.

I asked what he was saving for. "A rainy day," Jasper, who keeps track of the interest on various cards, told me.

The kids, it turns out, may be all right.

• If the AI boom ends up a bust, it won't be nearly as brutal as the dot-com crash, Igor Pejic says.
• The "Tech Money" author said Big Tech's self-reliance, varied businesses, and deep pockets help.
• However, he said the rise of index funds means a market slump would have widespread impacts.

If the AI boom collapses, it won't be as catastrophic as the dot-com crash — but the shockwave will be felt far and wide, Igor Pejic says.

The banker and author of a new guide for tech investors titled "Tech Money" told Business Insider this week that Big Tech's unprecedented dominance will limit the magnitude of any market decline.

Pejic underscored the greater "stickiness" of companies like Alphabet and Microsoft compared to the leading companies of the past, such as Exxon Mobil, General Motors, and IBM.

Big Tech companies have remained dominant for decades partly because of their platform models, which give them "almost limitless pricing power" and make them "almost impossible to dislodge," he said.

In other words, they've become powerfully entrenched by attracting so many users, app developers, hardware suppliers, advertisers, and other parties to their ecosystems over time. Now they can easily hike their fees, and new market entrants struggle to capture any market share from them.

Pejic also pointed out that Apple, Meta, and their peers have successfully navigated multiple technological shifts, such as moving from desktop computers to mobile devices and from on-premises IT equipment to cloud hosting.

Big Tech companies also throw off gobs of cash, enabling them to place several big bets at once, and fund their investments instead of relying on costly external financing. Pejic described that as a "moat" against rivals, especially in an AI race characterized by "tremendous infrastructure costs."

Shades of the past

Pejic drew several parallels between the AI boom and the dot-com bubble. The similarities include a game-changing technology, partnerships and financing deals between key players, the buildout of network infrastructure, and "extreme" valuations, he said.

Yet Pejic said an AI crash would "not be as devastating as the dot-com bubble when it burst."

Any market sell-off will be briefer and less severe because today's tech giants have highly profitable core businesses, he said, meaning their stock prices won't collapse completely if their AI bets flop.

They're also less likely to suffer a cash crunch or trigger a financial crisis given their limited reliance on bank funding, and investors have been more discerning about which AI stocks they buy versus rushing to own any business with ".com" in its name, he said.

Pejic did raise some concerns, including the fact that so many companies are spending huge amounts to build the best AI model possible, but the market can probably only support a few of them in the end.

He also flagged the immense amount of investor cash riding on a handful of tech stocks, given the rise of index funds that own indexes such as the S&P 500, which is weighted by market capitalization and thus intensely concentrated in the Magnificent Seven.

"It's very difficult to find a place to hide if this really goes down," Pejic said. "If you're keeping your money in the stock market and AI goes down, it will affect everything."

He noted that risk will only become greater as AI giants such as OpenAI, xAI, and Anthropic go public and join the index, increasing everyday investors' exposure to AI.

Pejic said owning Big Tech stocks was "perhaps the safest way" to profit from AI, given their self-reliance, vast resources, and diversified businesses, which should limit their downside and insulate them from industry shocks such as the emergence of DeepSeek.

For example, he praised Apple's approach of refraining from spending hundreds of billions on microchips and data centers, in favor of seeing how the AI race plays out, and partnering with peers or buying in capabilities to harness the tech.

Apple might not be the "most exciting company," but for investors, owning it is a "clever and quite safe strategy without burning too much cash," he said.

• To invest in real estate without having to fork over a big down payment, some investors are using the BRRRR method.
• It involves buying a property with potential, renovating it, and renting it out.
• Then, investors can use a cash-out refinance to help fund their next purchase.

Real estate investing can be an effective way to build wealth, but it's not as simple as selecting an index fund, contributing money, and letting it grow.

Successful real estate investing requires time, strategy, and money — often a significant amount, especially for investors looking to build multi-property portfolios.

To scale without having to save for a new down payment and closing costs for each deal, some investors use a strategy known as "buy, rehab, rent, refinance, repeat," or BRRRR.

The approach involves buying a property with potential, renovating it, and renting it out. Once rented, the next step is to refinance, allowing investors to pull out their original investment, plus any equity they've built, to help fund their next purchase. Banks typically lend up to 70% to 75% of a property's value in a cash-out refinance.

Scaling quickly by recycling capital

When buying an investment property, "you're really looking at at least 20% down," Pieter Louw told Business Insider. He and his childhood friend, Connor Swofford, used the BRRRR strategy to scale from zero to 24 units in 12 months. "Even with a $300,000 or $400,000 property, with closing costs, you have to come up with 60 to 80 grand, which is not very scalable."

Their first deal was a duplex with a carriage house in Buffalo. Two of the three units were ready to rent, while the third required renovations. They said they bought it for $295,000, put about $40,000 into it, and by the time they refinanced, it appraised for $430,000.

"That really kick-started us," said Louw.

They've financed their deals with hard money loans (short-term loans secured by a "hard" asset, such as real estate), sometimes layering in private money for the down payment or renovations. Working with hard money lenders allows them to move faster than traditional banks, though it does come with risk, Swofford said: "It's a big balloon payment, you have to personally guarantee the loan, and there's a bit more paperwork and harder compliance hurdles to clear."

Thanks to Louw's construction background, they can confidently predict their rehab costs and timeline, which is critical for a successful BRRRR.

"The two biggest things are making sure that your construction budget is reasonably accurate," said Louw, "and knowing your purchase price and what the value would be afterward: the ARV."

Carolyn Yu has used the BRRRR method to scale to five properties in two years.

Her strategy centers on buying below market value, improving the property, allowing it to appreciate, and then tapping into the built-up equity to help finance another purchase.

"My strategy is basically to use every property to fund the next one," said the 27-year-old investor seeking early retirement.

A slower, more flexible version of BRRRR

There's more than one way to execute a BRRRR. Financially independent investor Dion McNeeley has experimented with a "live-in BRRRR," and Mike Newton, a Washington State trooper who owns more than 20 rental units, uses what he calls a "slow BRRRR" strategy to reduce risk.

"One of the main concerns with the BRRRR strategy is, what if I don't get the appraisal I want? What if I don't get it remodeled as quickly as I thought I would?" said Newton. "All of a sudden, as I take longer, it now costs me way more money."

His "slow BRRRR" strategy works like so: First, he secures private money from individual investors in his local real estate community. There's nothing unique about that step; the key is how he structures the loans. He sets up a five-year interest-only loan term. For example, on a 2025 triplex purchase, he borrowed $60,000 at 10% interest, meaning he owed the lender $6,000 per year, or about $500 a month, with no principal payments.

He'll eventually pay the loan back in a lump sum after he rehabs and refinances the property, but he has plenty of time to do so. He includes a clause that allows him to extend the loan for up to three additional years if the appraisal doesn't meet a specified threshold. He also includes a no prepayment penalty clause.

"If we had some crazy recession or the value didn't come back, I can wait longer and continue to cash flow," he said. "Even though 10% is not a great interest rate, if you're not paying any principal, the actual payment I'm making of $500 a month is less than what a principal and interest payment would be."

When the timing is right, he refinances, pays back the private lender, and moves on to the next deal.

Why some investors are shifting to BRRRR now

For Louisville-based investors Mike Gorius and Kevin Hart, BRRRR is becoming more attractive as market conditions change.

The business partners have primarily focused on house flipping since they started buying real estate together in 2019, but they're leaning more heavily into BRRRR projects in 2026.

A cooling market has made quick resale profits harder to rely on.

They know the strategy isn't risk-free. You still have to make sure your numbers work, and you can hit the value you're expecting, Hart said.

"From the get-go, you still have the risk of rehab and the risk of running correct costs to make sure that you can actually get a good appraisal."

However, compared to flipping, BRRRR offers a more predictable exit.

"You're taking out the risk of the market," explained Hart. Instead of worrying about a flip sitting for months while you're paying interest, "you know that at the end of the rehab you can get a tenant in there and you can immediately refinance with the bank."

It may not yield quick cash like a successful flip, but they're playing the long game.